ExactTarget’s co-founder will step in as the new chairman of Experian’s Marketing Services business following its US$400m sale to a private equity firm.

Personalisation is a buzzword thrown around marketing debates, but what does it really mean to offer a truly individualised experience in today's data-rich digital space?

Emarsys CMO, Allen Nance, might believe we’re a fair way off from general purposed artificial intelligence, but he’s convinced that when it hits, it’s going to unleash a renaissance in creativity.

In February 2018, large swathe of organisations will fall under the power of Australia’s new mandatory data breach notification laws.

News Corp has created a chief digital officer across the group and promoted former CMO to a COO role as part of new senior executive team changes announced this week.

Village Cinemas says its new-look loyalty program is the direct result of customer data insights and a desire to give consumer flexibility in the types of rewards they can earn across their cinema experience.

All the latest martech and adtech news from Signal, BrandMaker, Lotame, Blis, Freshdesk, Rubicon Project, Conversocial and Confirmit.

Shifting from a focus on channel-based campaigning towards a strategy that’s anchored in the customer opportunity and can take advantage of in a real-time moment of interaction is a must. How to achieve this was the subject of a two-part roundtable series CMO recently held in Sydney and Melbourne in partnership with ADMA and sponsor, Alterian.

David Lawrence, Marcs, Herringbone, Rhodes & Beckett, Pumpkin Patch and Dick Smith – the growing list of retailers hitting the wall in Australian is a wake-up call for other retailers to re-examine the ways in which they attract and retain customers in order to compete in today’s digitally savvy consumer world.

Sky Betting and Gaming UK says investing in Signal’s customer identity platform is allowing it to turn paid media into “display CRM” and finally join the dots between a customer’s journey across paid, owned and earned channels.

Aussie training and recruitment agency, Data Scouts, has launched a ‘student first’ digital transformation course aimed at bringing together all faculties from across the university together in an effort to boost student experience.

Internet advertising will surpass traditional TV advertising globally for the first time this year while social media is set to beat out newspapers by 2019, the latest Zenith Advertising Expenditure Forecasts reports.

​Ebiquity chief strategy officer, Nick Manning, delivered a scathing review of the media supply chain at last week’s AANA event, attacking programmatic and highlighting some of the other major challenges associated with the lack of media transparency in the advertising industry.

Heathrow Airport’s mission statement is to “give passengers the best airport service in the world”. But how do you as a marketer help achieve such a vision when you lack the data sets, digital capabilities and access beyond the onsite visit to influence the customer’s journey?

The Coca-Cola Company has axed its CMO role and announced a number of senior leadership appointments as part of a new restructure it says will help drive ongoing transformation.

The latest into CMO average tenure reports yet another decline in the time chief marketing officers are spending in their roles.

Brands today need to “get an unfair share of culture” and learn from Trump if they want to eclipse the competition and attract customers in the age of escalating content, IAG’s CMO claims.

Global jewellery brand, Pandora, has revealed a new marketing campaign to celebrate and engage with its empowered and diverse female customer base

Failure is an integral part of being innovative and it’s time organisations better embraced incentives, financial systems and organisational processes that support it.

UK data science marketing company, Jaywing, has officially set up shop in Australia off the back of its acquisition of Digital Massive last year.