All the latest martech and adtech news from Qualtrics, Verint, Sprinklr, Skyfii, Dashing Group, Teradata, Lattice Engines, Amobee and Turn.

Nine’s chief digital and marketing officer, Alex Parsons, is a firm believer in first-party data ownership and insight. And if the media company’s list of data-driven technology investments is anything to go by, it’s been a core priority since he took up his post nearly three years ago.

Kendall Jenner’s recent Pepsi ad caused an intense social media backlash as people interpreted it as co-opting protest imagery to sell soda, but Pepsi is not the only brand guilty of generating a marketing campaign causing public shock and outrage.

Smartphone communication is fast shifting from voice to text and images, and consumers are adopting messaging at an unprecedented pace. But are B2C businesses keeping up?

B2B and B2C marketers serious about remaining competitive in the future need to look out for a series of emerging tech in the next three to five years, new research from Forrester found.

Nine’s former revenue chief and group sales and marketing director, Peter Wiltshire, has re-emerged with a new business representing media clients that want a presence in Australia.

Creative digital agency, AnalogFolk, has teamed up with the National Institute for Experimental Arts (NIEA) in a bid to collaborate and ‘push the envelope’ in areas of creative thinking, innovation and digital technologies.

CMO is delighted to announce CMO Momentum, a new conference giving Australian CMOs, marketing, customer and digital leaders the unique opportunity to gain and share insight on what it takes to be a modern marketing chief.

Bendigo Bank is rolling out a company-wide measurement framework that it’s head of customer voice says will help every team member better understand their contribution to overall customer experience excellence.

Tourism Tasmania has appointed Emma Terry as its new CMO, and the pressure is on to deliver impressive results and fill the void her predecessor Guy Taylor, left when going to lead the Tasmanian Brand Project.

What’s in a name? If you asked employees of the soon-to-be-merged companies, AOL and Yahoo!, apparently there’s quite a lot. Social media has lit up as staff and bystanders have weighed into the parent company’s decision to name the new entity ‘Oath’.

​Australian marketers are enamoured with audience data and ramped up their expenditure by 48 per cent over the past year, a new report has revealed.

CMO has kicked off its State of the CMO Survey, our new annual research program aimed at understanding how the role and responsibility of the marketing leader continues to evolve in Australia. And we're asking for your contribution.

All the latest martech and adtech news this week from AOL, SugarCRM, Social Soup, IgnitionOne, Switch Media, Yelp, Mintigo and DemandBase.

If there’s one takeaway President Trump’s lead data scientist, Matt Oczkowski, can offer brands after working on the Republican candidate’s election campaign, it’s that they need their own walled garden.

Rapid expansion through acquisition and a quest to become more customer-oriented and progressive has led ASX-listed property group, Dexus, to embark on a brand rejuvenation and repositioning program.

From extending its traditional bricks-and-mortar roots to an optimised Web and mobile engagement strategy, City Beach is on a digital transformation mission to connect better with its millennials and post-millenials customer base.

​Carat has poached Yahoo7’s brand chief as its new chief marketing officer, one of a trio of c-level appointments made in the last 12 months.

Goofy and confused polish couple, Estelle and Gary, are powerful brand ambassadors helping iSelect achieve cut through with audiences and outperform the wider insurance market, its CMO says.

Connecting more closely with customers is critical for any brand, but for a global giant like Coca Cola which owns over 500 beverage brands, it becomes a strategic art.