Save the Children's marketing chief swaps not-for-profit for education

The director of marketing and fundraising, who was responsible for the organisation's digital transformation, plans to launch her own education startup

Save the Children’s director of marketing and fundraising, Nicole Brasz, is swapping not-for-profit for education and has left the company after a three-year stint.

Brasz, who came in 22nd in the CMO50 list of Australia’s most innovative marketers for 2016, joined Save the Children in January 2014 to head up marketing, fundraising and digital transformation, and became the global lead for digital transformation in April 2015. She told CMO she’d decided to leave because she’d achieved her transformation remit and was ready for a career change.

Brasz said the digital transformation part of her role will not be replaced. The marketing team have now rejoined the fundraising team under Save the Children’s director of support engagement, Jo Watson.

Brasz is taking on consulting and interim CMO roles as she establishes her own business in the education space, targeting top talent, including marketing leaders. She hopes to reveal further details about her education startup in coming months.

In her CMO50 submission for 2016, Brasz noted that her and her team had successfully transformed a traditional fundraising department experiencing 30 per cent decline in revenue, into a high-performance marketing teams with a 10 per cent growth trajectory. This was achieved over a two-year period with no additional budget.

Brasz also said creating a global vision and roadmap for digital transformation on behalf of the international movement was another major milestone during her three years with the organisation.

“We aligned and inspired our best digital talent from around the world to step outside of their country-based roles to create a global digital capability,” she said.

Other achievements included establishing an advanced analytics team, introducing integrated and targeted campaigning, and driving channel and product diversification, all aligned to a more customer-centric approach.

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