​Dentsu Aegis Network acquires Aussie data-driven agency Accordant

Global communications giant picks up the Sydney-based agency as part of a wider strategy to offer personalisation and improved ROI advice

Dentsu Aegis Network has acquired leading Aussie data-driven agency and Adobe specialist, Accordant, for an undisclosed sum.

The Dentsu Group said the deal is part of its wider strategy to offer marketers solutions for greater personalisation and improved ROI, while accelerating a growth strategy in A/NZ by increasing experts in digital marketing, media and data management. The Accordant team, working closely with its existing digital and CRM experts at WiTH Collective and Isobar, is expected to contribute significantly to Dentsu's offerings throughout the region.

A Sydney-based company established by Steve Knowles and Scott King in 2014, Accordant is a programmatic advertising company and technology solution provider offering digital marketing services for optimising paid and owned media activity. Its integrated data management platform is designed to help marketers fine-tune search and display, leading to greater personalisation of customer experience and improved ROI.

The Accordant team is also only one of two agencies worldwide to be recognised with the Adobe Media Optimisation Specialisation, given to agencies with expertise in technology stacks with primary focus on the Adobe Marketing Cloud stack.

The impact of this transaction on Dentsu's consolidated financial results for the fiscal year ending December 31, 2017 is expected to be minimal.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Social purpose: Oxygen for your brand health vitals

If trust is the new currency, then we’re in deep trouble. Here's why.

Carolyn Butler-Madden

Founder and CEO, Sunday Lunch

Customer experience disruption: Healthcare faces a bitter pill

Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?

Alex Allwood

Principal, All Work Together

How can a brand remain human in a digital world?

Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.

James Kyd

Global head of brand strategy and marketing, Xero

https://bit.ly/2qLgzmR Transform your life a proven digital blueprint

Okitoi Steven

How this banking group tackled a digital marketing transformation

Read more

Its great to hear that companies including JCDecaux, oOh!media, Omnicom and Posterscope Australia have all partnered with Seedooh inorder...

Blue Mushroom Infozone Pvt Ltd

Out of home advertising companies strive for greater metrics and transparency

Read more

Much ado about nothingAnother fluff piece around what it could possibly do rather than what it is doing

gve

How AMP is using AI to create effortless ‘experiences’

Read more

is it true that Consumer expectations are also changing as a result. If we trust someone with our data there is also an expectation that ...

Sunita Madan

Society will decide where digital marketing takes us next: Oracle

Read more

This Blog is Very interesting to read and thank you for sharing the valuable information about Machine Learning. The information you prov...

johny blaze

What machine learning has done for the Virgin Velocity program

Read more

Latest Podcast

More podcasts

Sign in