Global communications giant picks up the Sydney-based agency as part of a wider strategy to offer personalisation and improved ROI advice
Dentsu Aegis Network has acquired leading Aussie data-driven agency and Adobe specialist, Accordant, for an undisclosed sum.
The Dentsu Group said the deal is part of its wider strategy to offer marketers solutions for greater personalisation and improved ROI, while accelerating a growth strategy in A/NZ by increasing experts in digital marketing, media and data management. The Accordant team, working closely with its existing digital and CRM experts at WiTH Collective and Isobar, is expected to contribute significantly to Dentsu's offerings throughout the region.
A Sydney-based company established by Steve Knowles and Scott King in 2014, Accordant is a programmatic advertising company and technology solution provider offering digital marketing services for optimising paid and owned media activity. Its integrated data management platform is designed to help marketers fine-tune search and display, leading to greater personalisation of customer experience and improved ROI.
The Accordant team is also only one of two agencies worldwide to be recognised with the Adobe Media Optimisation Specialisation, given to agencies with expertise in technology stacks with primary focus on the Adobe Marketing Cloud stack.
The impact of this transaction on Dentsu's consolidated financial results for the fiscal year ending December 31, 2017 is expected to be minimal.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016
The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...
LYF Solutions
The trouble with Scotty from Marketing - The CMO view - CMO Australia
Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...
denysf
The trouble with Scotty from Marketing - The CMO view - CMO Australia
alone quotes
RB Forever
5 CMOs reflect on 2019, achievements and lessons learnt