​Dentsu Aegis Network acquires Aussie data-driven agency Accordant

Global communications giant picks up the Sydney-based agency as part of a wider strategy to offer personalisation and improved ROI advice

Dentsu Aegis Network has acquired leading Aussie data-driven agency and Adobe specialist, Accordant, for an undisclosed sum.

The Dentsu Group said the deal is part of its wider strategy to offer marketers solutions for greater personalisation and improved ROI, while accelerating a growth strategy in A/NZ by increasing experts in digital marketing, media and data management. The Accordant team, working closely with its existing digital and CRM experts at WiTH Collective and Isobar, is expected to contribute significantly to Dentsu's offerings throughout the region.

A Sydney-based company established by Steve Knowles and Scott King in 2014, Accordant is a programmatic advertising company and technology solution provider offering digital marketing services for optimising paid and owned media activity. Its integrated data management platform is designed to help marketers fine-tune search and display, leading to greater personalisation of customer experience and improved ROI.

The Accordant team is also only one of two agencies worldwide to be recognised with the Adobe Media Optimisation Specialisation, given to agencies with expertise in technology stacks with primary focus on the Adobe Marketing Cloud stack.

The impact of this transaction on Dentsu's consolidated financial results for the fiscal year ending December 31, 2017 is expected to be minimal.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

Very rarely have I come across views so true. There are so many gems in this article, reflective of reality, onec can read it again and a...

Shyam Mishra

ANZ digital chief: Tackle the ‘frozen middle’ of your organisation or face irrelevancy

Read more

STOP STEALING BUISNESS CLASS TOILETS from A380, new 787's and A330's!!!!Thats what you call customer experience ONE toilet for all Busine...

Joe

Qantas CMO: What it's taking to evolve our customer experience

Read more

Dare i suggest that a "CEO" role in a peak industry body like Think Brink is not really much of a leap from CMO because it is also a mark...

Sventana

CMO to CEO: Think Brick chief reveals what it takes to make the jump

Read more

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Latest Podcast

More podcasts

Sign in