​Dentsu Aegis Network acquires Aussie data-driven agency Accordant

Global communications giant picks up the Sydney-based agency as part of a wider strategy to offer personalisation and improved ROI advice

Dentsu Aegis Network has acquired leading Aussie data-driven agency and Adobe specialist, Accordant, for an undisclosed sum.

The Dentsu Group said the deal is part of its wider strategy to offer marketers solutions for greater personalisation and improved ROI, while accelerating a growth strategy in A/NZ by increasing experts in digital marketing, media and data management. The Accordant team, working closely with its existing digital and CRM experts at WiTH Collective and Isobar, is expected to contribute significantly to Dentsu's offerings throughout the region.

A Sydney-based company established by Steve Knowles and Scott King in 2014, Accordant is a programmatic advertising company and technology solution provider offering digital marketing services for optimising paid and owned media activity. Its integrated data management platform is designed to help marketers fine-tune search and display, leading to greater personalisation of customer experience and improved ROI.

The Accordant team is also only one of two agencies worldwide to be recognised with the Adobe Media Optimisation Specialisation, given to agencies with expertise in technology stacks with primary focus on the Adobe Marketing Cloud stack.

The impact of this transaction on Dentsu's consolidated financial results for the fiscal year ending December 31, 2017 is expected to be minimal.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

5 cornerstones of a strong digital culture

Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.

Anthony Stevens

Founder and CEO, Digital Asset Ventures

Should you rebuild your company’s tech stack in blockchain?

The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.

Michelle O'Keeffe

CEO, Engaging.io

2012 To 2014 I was haven herpes 1 and 2 spreading all over my body even on my private part too. I have had them for about 2 and a bit y...

Silver Sandy

New channel launched for Chinese-Australian Medibank customers

Read more

What is your opinion about chatbots serving your customers? My belief is bots are going to be the future of customer service and fulfilme...

Giridhar Prathap Reddy

NAB taps power of AI chatbots for business customer service

Read more

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Deloitte TMT Predictions: AR and mobile crucial for marketing success in 2018

Read more

Hi there! Thanks for this interesting article! I love to read about new technology and software that makes our lives easier. I'm looking ...

Julia Summer

Wartsila overhauls Web platforms to create ‘seamless’ brand experience across all devices

Read more

RE: Sales and marketing SLAs, often the choke point isn't the teams but them getting the data into the tools they want to use with the da...

Ed Fry

Why sales and marketing alignment is more important than ever

Read more

Latest Podcast

More podcasts

Sign in