​Tourism Australia has launched a $5 million, socially-led campaign that uses a dedicated news channel curated by youth to win over the youth travel and working holiday market.

All the latest martech and adtech news from Marketo, Sprinklr, Demandbase, Bluecore, mParticle, Nielsen, Quantic Mind and Scribblelive.

Greater choice in the superannuation sector means customers are expecting more than just low management fees and high return, they’re expecting a superior experience.

IBM has acquired Sydney-based boutique agency, Vivant Digital, as part of a strategy to extend the design expertise, business talent and digital transformation capabilities of IBM iX

Stuart Tucker has left Commonwealth Bank after four years as the ASX-listed banking group’s GM of brand, sponsorship and marketing operations and is joining hipages as its chief customer officer.

The need for alignment between sales and marketing has become obvious. But as reports show, there is still a long way to go in achieving a radical shift in thinking to achieve a more collaborative relationship.

While the role of marketing is becoming increasingly critical to organisations’ core operations, many marketing leaders are still battling for a seat at the table, according to Avaya head of marketing, Michelle Sheehan.

The majority of marketers are focusing on customers to drive revenue but failing to engage with CEOs in their organisations along the journey, a recent report found.

Former Virgin Australia chief customer officer, Mark Hassell, has become the latest high-profile brand marketing and customer executive to join a big consultancy, taking up a post with KPMG.

Leading Australian marketers and CX leaders joined CMO and Bold360 at a roundtable in Sydney this week to talk about the challenges and opportunities around being more engaged with customers across channels. Here are pictorial highlights from the event

Deloitte Digital’s lead partner says the decision to recruit three leaders from McCann Melbourne to head up its new brand creative and media team is about unifying brand strategy with customer experience design across the consultancy.

Yet another agency acquisition play has been announced today, with mobile customer experience company, Geronimo, picking up digital creative agency, Digital Media Group (DMG) for an undisclosed sum.

All the latest martech and adtech news from Oracle, Taboola, SAP Hybris, Alterian, HubSpot, Act-On Software, ProsperWorks, RhythmOne and Dataxu.

Global businesses serious about getting noticed through the noise of digital, mobile and social are turning to location-based marketing more than ever before. But Australian businesses still show an alarming level of complacency, according to SweetIQ founder, Mo El Barachi.

Marketing leaders from Berlei, National Australia Bank and Youi took to the stage at YouTube’s Brandcast event this week to highlight how they’re using the video platform and its growing suite of advertiser offerings to build their brands with on-demand audiences. Their stories came amid a raft of new advertising product offerings and updates from YouTube all aimed at improving the robustness, measurability and quality of interaction with the consumer.

Australia's first voice experience agency, VERSA, has launched in an effort to empower brands to leverage the power of voice activation in the new digital 'age of ask'.

The notion of sales and marketing as separate entities is fast becoming a thing of a past. But while there are significant benefits in closer alignment, experts agree it will require a radical shift in thinking from the executive suite before B2B businesses have sales and marketing teams that function like a single, well-oiled machine.

Few charities put the people they help at the apex of their branding strategy. But for The Big Issue, those homeless or disadvantaged people who don the bright yellow vest don’t just sell the fortnightly magazine, they are also the public expression of the organisation’s ethos as a social enterprise.

Today’s fiercely competitive online shopping environment is driving more ecommerce businesses to find innovative and creative ways to attract and retain customers. One of these is VetShop Group, which is successfully leveraging the power of technology and a unique competitive event to drive digital engagement and boost sales.

Former Crown chief marketing officer, Christopher Coyne, has reappeared on the gaming industry spectrum as the new chief customer officer at online gaming company, Stars Group.