Geronimo adds to acquisition tally with DMG purchase

Mobile customer experience player acquires DMG, a digital creative agency, its second acquisition in a month

Joe Purves (left) and Matt Hunt
Joe Purves (left) and Matt Hunt

Yet another agency acquisition play has been announced today, with mobile customer experience company, Geronimo, picking up digital creative agency, Digital Media Group (DMG) for an undisclosed sum.

The deal comes just a month after Geronimo purchased Tapit Media, a near-field communications (NFC) technology solutions and services player established in 2011. Since then the company has worked with a number of global brands including Google, Microsoft, Unilever, Procter & gamble and Nestle to deploy, manage and analyse mobile infrastructure such as NFC tags and QR codes.

Geronimo, meanwhile, set up shop in Sydney in 2015 and works with a number of high-profile Australian organisations including Commonwealth Bank, Westfield and NIB. In a statement, the company said the acquisition of DMG brought additional capability and experience around mobile customer experience, as well as a strong client base.

DMG is just three years old and has been working to create digital experiences for Telstra, Jurlique, Citi, ABC, MCA, Hoyts and Seven Network.

Geronimo founder and CEO, Matt Hunt, said DMG was highly complementary to his company’s existing strategy, media and technology capability. The deal fits into the agency’s efforts to mobile end-to-end capability in mobile customer experience.

“At Geronimo, we are focused on using mobile to build great customer experiences for brands,” he said. “We believe clients need deep expertise in all areas of the mobile ecosystem, but they need it under one roof to create end-to-end solutions for their customers.

“DMG brings that deep expertise in mobile UI design and creative, which is critical in how you build mobile-first customer experiences.”

Hutt highlighted DMG’s work across digital, responsive Web design, IoS and Android Apps design, microsite and banner ads as particularly appealing.

DMG founder and CEO, Joe Purves, saw the deal as opening up more opportunity for his business. The pair formally started working together on 1 September.

DMG has a team of 12 digital professionals and Geronimo has acquired all material assets, IP and staff. Geronimo plans to keep the whole company in tact and allow the DMG team to continue working out of its existing offices in North Sydney.

“Connecting our design offering into Geronimo’s end-to-end approach to mobile offers a great opportunity to integrate our design principles into the overall customer experience and help drive strong commercial outcomes for our clients,” Purves said. “Our objective is to increase engagement and to add value.”

The Australian agency landscape is in the midst of a massive shake-up as agencies, consultancies and technology and digital services players all rush to claim the brand marketing relationship.

Other recent acquisitions across the ecosystem including Accenture’s purchase of The Monkeys and Maud, Deloitte’s acquisition of The Explainers, and ASX-listed ICT services player, RXP’s acquisition of digital and creative agency, The Works.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: The Star's George Hughes

It's been an incredibly tough three months for the Star as it shut its doors and stood down staff in response to the COVID-19 lockdown. Yet innovation has shone through, and if the CMO, George Hughes, has anything to say about it, such lateral thinking will continue as we start to recover from the crisis.

More Videos

I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

The personal digital approach that's helping Vision RT ride out the crisis

Read more

I am 57 and diagnosed in June 2009. I had a very long list of symptoms, some of which were. Keeping right arm close to my side while walk...

Nancy Tunick

Gartner survey: CMO spending hit by COVID-19

Read more

Audible did such a great job on their marketing and at the same time, there are no false promises. The support, quality, variety all good...

Vitaliy Lano

Audible's brand plan to build the value of audiobooks

Read more

I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

Parkinson's NSW creates a lorem ipsum generator and goes digital to mark Parkinson's Awareness month

Read more

We would like to invite you to the Virtual Exhibition about IoT Trends in 2020, 7 - 9 July, organised by Must.We developed a new B2B matc...

hayfa

Want to master digital transformation? Stop thinking about your own problems

Read more

Blog Posts

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

Younger demos thought lost are now found: But what about the missing money?

There is much talk about what VOZ will bring to the media industry. New ways to slice and dice audiences and segments. A clearer understanding of screen consumption. Even new ways to plan and buy. The most interesting result could be finding something many thought we lost - younger viewers, specifically the valuable 18-39s.

Michael Stanford

Head of 10 Imagine and national creative director, Network 10

Sign in