IBM acquires Vivant Digital to boost digital transformation capabilities

The acquisition of the boutique Australian digital agency is part of a mission to extend the strategy and design expertise of IBM iX

IBM has acquired Australian boutique agency, Vivant Digital, as part of an extension to the strategy and design expertise of IBM iX.

With close to a decade of innovation consultancy experience, Vivant uses insights from behavioural science, data and technology to assist Australian startups and corporates, primarily in the financial services and distribution industries. 

“Australian companies are looking to disrupt the market and seek out new business models, but need the assurance behind the creative thinking on digital projects," IBM managing partner for global business services A/NZ, Dee McGrath, said. "This acquisition blends industry expertise, technology and experience design, underpinned by business accountability. We believe IBM iX brings a unique offering for this market.” 

CEO and founder of Vivant, Anthony Farah, will be appointed as IBM A/NZ digital strategy and iX Leader, and his team will join the IBM iX team to create consumer-grade experiences for Australian clients.

Together, IBM said iX and Vivant, based in Sydney and Melbourne, will address the growing need of clients seeking transformation though innovative digital business models and enhanced customer experiences.

“This is an exciting direction for Vivant clients and employees," Farah said. "We now have scale and greater opportunity to address the growing needs of CEOs and innovation leaders willing to disrupt the market by seeking out new business models. We see it as converging the best of big with the best of small."

This adds to a series of IBM acquisitions has made during 2016 as it rapidly expands its iX global capabilities. 

“Customer experience is a critical element as our clients develop their business strategy,” IBM iX global leader, Paul Papas, said. “IBM shares a similar design, consulting and management philosophy with Vivant and our combined teams will raise the bar for experience-led, design driven, digital reinvention.”

The acquisition is expected to close in the final quarter of 2017 subject to applicable regulatory review and customary closing conditions. Financial details were not disclosed. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu       

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Using artificial intelligence to surprise your customers

​We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.

Katja Forbes

Founder and chief, sfyte

Is customer segmentation dead?

Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.

Richard Taylor

Senior digital strategist, Spinach

How people buy brands

Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.

Kyle Ross

Strategist, TRP

How about Instagram marketing?

Kristiyan Uzunchev

Why your best social marketing brand tool could be hiding in plain sight

Read more

Hey #VANESSAMITCHELL , It's an awesome article and here you have written in well rather than me, which I wrote on my #DigitalMarketingBlo...

Momenul Ahmad

Predictions: 9 digital marketing trends for 2019

Read more

Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...

Rohit

Digital advertising continues to dominate marketing budgets

Read more

Thanks for sharing the strategies ! :)

Isabella Richardson

Marketing the most of martech for revenue and CX

Read more

Glad to be a part of this informative post... Thanks for sharing this useful info!!! It is very important to stay updated about the lates...

Aaron Alexis

Predictions: 9 digital marketing trends for 2019

Read more

Latest Podcast

More podcasts

Sign in