IBM acquires Vivant Digital to boost digital transformation capabilities

The acquisition of the boutique Australian digital agency is part of a mission to extend the strategy and design expertise of IBM iX

IBM has acquired Australian boutique agency, Vivant Digital, as part of an extension to the strategy and design expertise of IBM iX.

With close to a decade of innovation consultancy experience, Vivant uses insights from behavioural science, data and technology to assist Australian startups and corporates, primarily in the financial services and distribution industries. 

“Australian companies are looking to disrupt the market and seek out new business models, but need the assurance behind the creative thinking on digital projects," IBM managing partner for global business services A/NZ, Dee McGrath, said. "This acquisition blends industry expertise, technology and experience design, underpinned by business accountability. We believe IBM iX brings a unique offering for this market.” 

CEO and founder of Vivant, Anthony Farah, will be appointed as IBM A/NZ digital strategy and iX Leader, and his team will join the IBM iX team to create consumer-grade experiences for Australian clients.

Together, IBM said iX and Vivant, based in Sydney and Melbourne, will address the growing need of clients seeking transformation though innovative digital business models and enhanced customer experiences.

“This is an exciting direction for Vivant clients and employees," Farah said. "We now have scale and greater opportunity to address the growing needs of CEOs and innovation leaders willing to disrupt the market by seeking out new business models. We see it as converging the best of big with the best of small."

This adds to a series of IBM acquisitions has made during 2016 as it rapidly expands its iX global capabilities. 

“Customer experience is a critical element as our clients develop their business strategy,” IBM iX global leader, Paul Papas, said. “IBM shares a similar design, consulting and management philosophy with Vivant and our combined teams will raise the bar for experience-led, design driven, digital reinvention.”

The acquisition is expected to close in the final quarter of 2017 subject to applicable regulatory review and customary closing conditions. Financial details were not disclosed. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu       

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Thanks for sharing! Terracotta Jewellery Online Shopping Ethnic Jewellery Online Shopping

Cotton Sarees Online

How data is driving the customers of a lifetime for BaubleBar

Read more

Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

Read more

>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

Read more

Excellent post, congratulations !!! - Prof Paulo Coelho | https://www.drpaulocoelho.c...

Prof Paulo Coelho

The B2C and B2B marketing transformation helping Invisalign win more smiles

Read more

Great article - but regarding "For a team to achieve their full potential, Edmonson also advises leaders balance psychological safety wi...

Sim

3 skills you need to drive better collaboration - Business leadership - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in