IBM acquires Vivant Digital to boost digital transformation capabilities

The acquisition of the boutique Australian digital agency is part of a mission to extend the strategy and design expertise of IBM iX

IBM has acquired Australian boutique agency, Vivant Digital, as part of an extension to the strategy and design expertise of IBM iX.

With close to a decade of innovation consultancy experience, Vivant uses insights from behavioural science, data and technology to assist Australian startups and corporates, primarily in the financial services and distribution industries. 

“Australian companies are looking to disrupt the market and seek out new business models, but need the assurance behind the creative thinking on digital projects," IBM managing partner for global business services A/NZ, Dee McGrath, said. "This acquisition blends industry expertise, technology and experience design, underpinned by business accountability. We believe IBM iX brings a unique offering for this market.” 

CEO and founder of Vivant, Anthony Farah, will be appointed as IBM A/NZ digital strategy and iX Leader, and his team will join the IBM iX team to create consumer-grade experiences for Australian clients.

Together, IBM said iX and Vivant, based in Sydney and Melbourne, will address the growing need of clients seeking transformation though innovative digital business models and enhanced customer experiences.

“This is an exciting direction for Vivant clients and employees," Farah said. "We now have scale and greater opportunity to address the growing needs of CEOs and innovation leaders willing to disrupt the market by seeking out new business models. We see it as converging the best of big with the best of small."

This adds to a series of IBM acquisitions has made during 2016 as it rapidly expands its iX global capabilities. 

“Customer experience is a critical element as our clients develop their business strategy,” IBM iX global leader, Paul Papas, said. “IBM shares a similar design, consulting and management philosophy with Vivant and our combined teams will raise the bar for experience-led, design driven, digital reinvention.”

The acquisition is expected to close in the final quarter of 2017 subject to applicable regulatory review and customary closing conditions. Financial details were not disclosed. 

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu       

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Insightful article from an AdTech perspective

Mehdi Partika

Predictions 2018: 5 ways the CMO role will change

Read more

Sounds like a bunch of convoluted business bullshit with no real substance or value. Business people deluding themselves into thinking th...

Bupa Customer

Best CX Companies List profiles: Bupa's Voice of the Customer project

Read more

This partnership seems to bring a lot of benefits.

Uk Driver

Deloitte announces new agency partnership to expand digital reality capabilities

Read more

It's all about the experience and it seems that understanding is finally full tilt!

Danny Mack

Building a robust digital customer experience

Read more

I am going to visit Australia))) nice place ... one of the most attractive

Carly Julia

Tourism Australia aims for youth travel market with dedicated news channel

Read more

Latest Podcast

More podcasts

Sign in