Leadership
In an effort to complete with Oracle, SAP, and Salesforce, Adobe has entered into an agreement to acquire Magento Commerce, thereby adding digital commerce capabilities to the Adobe Experience Cloud.
Digital Marketing
IBM has acquired Sydney-based boutique agency, Vivant Digital, as part of a strategy to extend the design expertise, business talent and digital transformation capabilities of IBM iX
Digital Marketing
Virgin Australia has confirmed the acquisition of Australian data analytics consultancy, Torque Data, for an undisclosed sum.
Digital Marketing
Telstra has said its sale of Sensis to a US private equity firm is critical to transforming the White and Yellow Pages company into a "fully digital" business.
You’ve heard the old sayings: “It’s the people that make the place,” and “You’re only ...
CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...
It’s no secret that customer experience (CX) is now a boardroom conversation – and for ...
More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.
I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.
CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...
Giridhar Prathap Reddy
Australian Open chalks up strong ticket sales with chatbot
Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.
Melinda Gonzalez
CMO launches CMO CX, debuts customer experience maturity assessment
A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...
Ian Moyse
Salesforce: Personalisation is a long way off what consumers now expect
Very nice information !! We provide almost every indian satta matka games with fast results. Online Matka play becomes easy with genuine ...
rsgame
Image intelligence:10 must-see infographics for marketers
One of the best example for email marketing!!This post has completely explained the power of email marketing and how it is beneficial to...
Abhinav Mohan
How email marketing automation is helping this Aussie electrical wholesaler enter the digital age