Leadership
In an effort to complete with Oracle, SAP, and Salesforce, Adobe has entered into an agreement to acquire Magento Commerce, thereby adding digital commerce capabilities to the Adobe Experience Cloud.
Digital Marketing
IBM has acquired Sydney-based boutique agency, Vivant Digital, as part of a strategy to extend the design expertise, business talent and digital transformation capabilities of IBM iX
Digital Marketing
Virgin Australia has confirmed the acquisition of Australian data analytics consultancy, Torque Data, for an undisclosed sum.
Digital Marketing
Telstra has said its sale of Sensis to a US private equity firm is critical to transforming the White and Yellow Pages company into a "fully digital" business.
The collaboration market is evolving. We’ve seen numerous mergers and acquisitions, enterprise investments and startup ...
Salesforce Research surveyed over 4,100 marketing leaders worldwide to discover how cross-functional dynamics are shifting ...
Today’s workforce is impressively empowered to weave work into the fabric of employees’ lives. They’re ...
We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
If a business games me happy than there is a higher chance I will go to them.
Martinez
The Iconic: becoming customer-focussed transformed our business
That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...
Natasha Kvitka
Using artificial intelligence to surprise your customers
Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...
Rohit
Digital advertising continues to dominate marketing budgets
Thanks for sharing the strategies ! :)
Isabella Richardson
Marketing the most of martech for revenue and CX
Glad to be a part of this informative post... Thanks for sharing this useful info!!! It is very important to stay updated about the lates...
Aaron Alexis
Predictions: 9 digital marketing trends for 2019