Coyne takes up chief customer officer post at Stars Group

Former Australia-based CMO of Crown Resorts rejoins the global gaming and gambling industry with newly created role

Christopher Coyne
Christopher Coyne

Former Crown chief marketing officer, Christopher Coyne, has reappeared on the gaming industry spectrum as the new chief customer officer at online gaming company, Stars Group.

The newly created position sits across the Stars Interactive gaming division. In a statement, the company said Coyne will be tasked with representing the customer across the business to help deliver the best experience possible. He officially commenced the role in August.

Stars Group owns a number of brands and events including Pokerstars, Betstars and Full Tilt.

“My job is to add the extra 5 per cent to the customer experience,” Coyne told CMO. “This was already a great business before I joined so it’s about building on that.”

An early focus is on the group’s mobile app, as well as the recently launched Stars Rewards loyalty program.

Coyne is no stranger to the gaming sector, working at Paddy Power from 2011 to 2014 in the UK before relocating to Australia to take up the CMO role across Crown Resorts. During this time, a major focus was on utilising the group’s data stores across its gaming and hotel properties to improve customer engagement, transforming its customer loyalty program, and upping the ante around its digital and mobile app properties.

Read more: CMO50 2016 #26-50: Christopher Coyne, Crown Resorts

He was also responsible for signing a sponsorship deal with the Melbourne Storm rugby league team in 2015.

Coyne left Crown Resorts last year amid speculation about a restructuring of the Crown business that also saw a number of high-profile departures including former chairman, Rob Rankin, and CEO, Rowen Craigie.

In an article on Gaming Intelligence, Stars Group chief executive, Rafi Ashkenazi, said Coyne’s wealth of senior experience across a range of gaming, entertainment and consumer brands would be a huge asset for the group.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

More Videos

Hi everyone! Hope you are doing well. I just came across your website and I have to say that your work is really appreciative. Your conte...

Rochie Grey

Will 3D printing be good for retail?

Read more

Zero proof spiritsUsa since 2011 www.arkaybeverages.com🤪🤟

Sylvie

How this alcohol-free spirits brand rode the health and wellness wave

Read more

okay this a good newsmaybe i gonna try it

kenzopoker1

CMO's top 8 martech stories for the week - 9 July 2020

Read more

Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

Read more

One failing brand tying up with another failing brand!

Realist

Binge and The Iconic launch Inactivewear clothing line

Read more

Blog Posts

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

Sign in