Digital Marketing
Getting personalised messages at the right time via a customer’s preferred channel is a big hit with Link DigiCom, a communications service provider that’s scooped up Quadient Inspire technology in a bid to boost its client communications.
Digital Marketing
Qantas CMO, Stephanie Tully, has taken out the ADMA Marketer of the Year award and MercerBell’s Nick Mercer the ADMA Hall of Fame at this year’s AC&E Awards.
Digital Marketing
Understanding the impact and optimal combination of marketing and media tactics for success is an increasingly complicated task for marketing functions. It’s even more difficult if you want to interpret the data in a quick enough timeframe to optimise, pivot or swap out marketing programs while they’re still in-market. But this is exactly what Telstra is becoming able to do thanks to a new marketing mix modelling approach based on machine learning, rolled out in June.
Digital Marketing
A home-grown augmented reality (AR) marketing app has been chosen to support the latest customer engagement efforts of Italian espresso machine manufacturer, La Marzocco.
Digital Marketing
All the latest martech and adtech news from Quantium, Emarsys, Zoho, Zendesk, iAdvize, ActionIQ, SugarCRM and Rubicon Project.
Leadership
Three years of the CMO50 list brings with it significant insight into how the role of marketing leadership has evolved in Australia.
Digital Marketing
Data is seen is a not just a resource but a golden asset for the Bank of New Zealand, something the bank recognised five years ago as having the potential to create a real competitive advantage, Bank of New Zealand’s manager of systems and information, finance, Duane McLeod, says.
Social Media
A new chatbot designed to help Tennis Australia directly sell tickets to the Australian Open 2018 via social media has chalked up 170 per cent more conversions than its traditional go-to-market model.
Digital Marketing
Australian online fashion site, Show Pony Group (Showpo), has scooped up the AI-optimised marketing platform from Emarsys in a bid to deliver omnichannel experiences and enhanced personalisation as part of its marketing strategy.
Social Media
Renault Australia is conducting a pilot with Facebook to give dealers a complementary role encouraging prospects down the purchase funnel after experiencing strong success across the social media platform.
Leadership
Westpac has confirmed Meat and Livestock Australia’s group manager of marketing, Andrew Howie, will joining the banking giant in a newly created role overseeing advertising.
Digital Marketing
The online bookseller marketplace is increasingly competitive, but Australia-based Booktopia is showing it’s possible to obtain growth and increased conversion by adopting the right digital strategy.
Digital Marketing
Gen Z are already becoming more influential than Millennials, so if you’re not talking to them now, you’re really going to miss out in the longer term, Unidays' APAC vice-president, Ed Schmidt, claims.
Leadership
Sydney sunshine lit the stage as the who's who of Australia's marketing leadership community joined CMO at L'Aqua in Sydney for the CMO50 2017 gala dinner. Here are pictorial highlights from the night.
Arup Australasia’s John Clay has taken out certifying Practising Marketer of the Year and Publicis’ chairman, Andrew Baxter, the Sir Charles McGrath Award for industry contribution at this year’s Australian Marketing Institute (AMI) Awards.
Digital Marketing
Data Republic is providing the foundation for a new secured data sharing platform for the NSW Government after winning a public sector tender.
More than 80 of Australia's most successful marketing leaders descended on Sydney's L'Aqua to celebrate the third-annual CMO50 list. Here are our first pictorial highlights from this very special event.
Leadership
Gambling, broadcasting and aviation have taken top three honours in this year’s third-annual CMO50 list.
Leadership
Law firms are still coming to terms with the new digital landscape and many are still struggling with the concept of having to actually promote their professional services, so the role of marketing is more important to firms than ever before, Holman Webb Lawyers’ chief marketing and corporations relations officer, Adriana Giometti, says.
Digital Marketing
All the latest martech and adtech news from Adobe, Marketo, Sitecore, Blis, Optimizely, Maximizer and more
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
