UPDATED: Stuart Tucker leaves Commonwealth Bank and joins hipages

GM of brand, sponsorship and marketing operations resigns after four years with the financial services giant and joins online marketplace, hipages

Tourism Australia CIO, David Rumsey; ING head of customer experience, Chris Kenney; Australian Museum digital and ICT director, Jason Wong; Commonwealth Bank GM brands, sponsorship and marketing services, Stuart Tucker; Cancer Council CIO, Branko Ceran
Tourism Australia CIO, David Rumsey; ING head of customer experience, Chris Kenney; Australian Museum digital and ICT director, Jason Wong; Commonwealth Bank GM brands, sponsorship and marketing services, Stuart Tucker; Cancer Council CIO, Branko Ceran
  • Tourism Australia CIO, David Rumsey; ING head of customer experience, Chris Kenney; Australian Museum digital and ICT director, Jason Wong; Commonwealth Bank GM brands, sponsorship and marketing services, Stuart Tucker; Cancer Council CIO, Branko Ceran
View all images

Stuart Tucker has left Commonwealth Bank after four years as the ASX-listed banking group’s GM of brand, sponsorship and marketing operations and is joining hipages as its chief customer officer. 

Tucker joined CBA in November 2013 after spending six years with Aussie as general manager of marketing. Reporting into group executive of marketing and strategy, Vittoria Shortt, Tucker’s remit included brand strategy, sponsorship, media buying, social media, operations and events.

CMO understands Tucker left the banking giant on Friday 29 September. The news comes just a month after the bank promoted its consumer marketing chief, Monique Macleod, to acting CMO for the remainder of 2017 in recognition of her role “delivering great customer outcomes” during her six-year stint with the group. 

A CBA spokesperson confirmed Sophie Finn has now taken up the newly created position of GM, marketing strategy and brand, an indirect replacement position.

In total, Tucker has spent more than 25 years in the marketing field, including stints with Optus and KFC, and he’s also currently on the board of ADMA.

He's now taking up the chief customer officer's post at hipages, an online marketplace for home improvement, renovation and trades services. He said he is delighted to be joining the hipages team.

"It’s an exciting business with a strong growth mandate in an intriguing category. The opportunity to focus on the end-to-end customer experience is highly motivating, as is the chance to further build brand awareness,” he said.  

Hipages CEO, David Vitek, noted Tucker's expertise in brand and marketing as key reasons for his appointment.

“Stuart is a highly talented marketing and brand specialist, with an impressive range of career experience across leading Australian companies. We are thrilled to have him join our team, and lead our brand strategies across sales, service and marketing," he said.   

“At hipages, we are dedicated to recruiting strong talent; those that not only exude great skills and specialisation in their field, but are also truly excited and passionate about our service, and motivated to help continue the strong growth path we’re on." 

Vitek noted hipages is experiencing solid growth year-on-year, and is continuing to grow the team, increasing headcount by 36 per cent in the past year to 300 employees across Sydney and Manilla.

Read more: Growth hacking and bridging the marketing/product gap: The Hipages story

Tucker's appointment at Hipages follows the departure of Hipages CMO, Tracy Richardson, in August.

Commonwealth Bank is also seeing a number of wider senior executive departures in the wake of The Austrac money laundering affair.  As well as news of CEO, Ian Narev’s departure once a suitable replacement is found, the group’s head of wealth management, Annabel Spring, will leave in December, while New Zealand subsidiary chief, Barbara Chapman, has announced her retirement at Easter 2018.

Read more: UPDATED: Howie switches lamb for finance with Westpac move

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in