UPDATED: Stuart Tucker leaves Commonwealth Bank and joins hipages

GM of brand, sponsorship and marketing operations resigns after four years with the financial services giant and joins online marketplace, hipages

Tourism Australia CIO, David Rumsey; ING head of customer experience, Chris Kenney; Australian Museum digital and ICT director, Jason Wong; Commonwealth Bank GM brands, sponsorship and marketing services, Stuart Tucker; Cancer Council CIO, Branko Ceran
Tourism Australia CIO, David Rumsey; ING head of customer experience, Chris Kenney; Australian Museum digital and ICT director, Jason Wong; Commonwealth Bank GM brands, sponsorship and marketing services, Stuart Tucker; Cancer Council CIO, Branko Ceran
  • Tourism Australia CIO, David Rumsey; ING head of customer experience, Chris Kenney; Australian Museum digital and ICT director, Jason Wong; Commonwealth Bank GM brands, sponsorship and marketing services, Stuart Tucker; Cancer Council CIO, Branko Ceran
View all images

Stuart Tucker has left Commonwealth Bank after four years as the ASX-listed banking group’s GM of brand, sponsorship and marketing operations and is joining hipages as its chief customer officer. 

Tucker joined CBA in November 2013 after spending six years with Aussie as general manager of marketing. Reporting into group executive of marketing and strategy, Vittoria Shortt, Tucker’s remit included brand strategy, sponsorship, media buying, social media, operations and events.

CMO understands Tucker left the banking giant on Friday 29 September. The news comes just a month after the bank promoted its consumer marketing chief, Monique Macleod, to acting CMO for the remainder of 2017 in recognition of her role “delivering great customer outcomes” during her six-year stint with the group. 

A CBA spokesperson confirmed Sophie Finn has now taken up the newly created position of GM, marketing strategy and brand, an indirect replacement position.

In total, Tucker has spent more than 25 years in the marketing field, including stints with Optus and KFC, and he’s also currently on the board of ADMA.

He's now taking up the chief customer officer's post at hipages, an online marketplace for home improvement, renovation and trades services. He said he is delighted to be joining the hipages team.

"It’s an exciting business with a strong growth mandate in an intriguing category. The opportunity to focus on the end-to-end customer experience is highly motivating, as is the chance to further build brand awareness,” he said.  

Hipages CEO, David Vitek, noted Tucker's expertise in brand and marketing as key reasons for his appointment.

“Stuart is a highly talented marketing and brand specialist, with an impressive range of career experience across leading Australian companies. We are thrilled to have him join our team, and lead our brand strategies across sales, service and marketing," he said.   

“At hipages, we are dedicated to recruiting strong talent; those that not only exude great skills and specialisation in their field, but are also truly excited and passionate about our service, and motivated to help continue the strong growth path we’re on." 

Vitek noted hipages is experiencing solid growth year-on-year, and is continuing to grow the team, increasing headcount by 36 per cent in the past year to 300 employees across Sydney and Manilla.

Read more: Growth hacking and bridging the marketing/product gap: The Hipages story

Tucker's appointment at Hipages follows the departure of Hipages CMO, Tracy Richardson, in August.

Commonwealth Bank is also seeing a number of wider senior executive departures in the wake of The Austrac money laundering affair.  As well as news of CEO, Ian Narev’s departure once a suitable replacement is found, the group’s head of wealth management, Annabel Spring, will leave in December, while New Zealand subsidiary chief, Barbara Chapman, has announced her retirement at Easter 2018.

Read more: UPDATED: Howie switches lamb for finance with Westpac move

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: ABC's Leisa Bacon

In this episode of Conversations over a Cuppa with CMO, ABC's director of audiences, Leisa Bacon, shares how she's navigated the COVID-19 crisis, the milestones and adaptability it's ushered in, and what sustained lessons there are for marketers as we start to recover.

More Videos

Very insightful. Executive leaders can let middle managers decide on the best course of action for the business and once these plans are ...

Abi TCA

CMOs: Let middle managers lead radical innovation

Read more

One failing brand tying up with another failing brand!

Realist

Binge and The Iconic launch Inactivewear clothing line

Read more

I am 56 years old and was diagnosed with Parkinson's disease after four years of decreasing mobility to the point of having family dress ...

Nancy Tunick

The personal digital approach that's helping Vision RT ride out the crisis

Read more

I am 57 and diagnosed in June 2009. I had a very long list of symptoms, some of which were. Keeping right arm close to my side while walk...

Nancy Tunick

Gartner survey: CMO spending hit by COVID-19

Read more

Audible did such a great job on their marketing and at the same time, there are no false promises. The support, quality, variety all good...

Vitaliy Lano

Audible's brand plan to build the value of audiobooks

Read more

Blog Posts

MYOD Dataset: Building a DAM

In my first article in this MYOD [Make Your Organisation Data-Driven] series, I articulated a one-line approach to successfully injecting data into your organisation’s DNA: Using a Dataset -> Skillset -> Mindset framework. This will take your people and processes on a journey to data actualisation.

Kshira Saagar

Group director of data science, Global Fashion Group

Business quiet? Now is the time to review your owned assets

For businesses and advertiser categories currently experiencing a slowdown in consumer activity, now is the optimal time to get started on projects that have been of high importance, but low urgency.

Olia Krivtchoun

CX discipline leader, Spark Foundry

Bottoms up: Lockdown lessons for an inverted marketing world

The effects of the coronavirus slammed the brakes on retail sales in pubs, clubs and restaurants. Fever-Tree’s Australia GM Andy Gaunt explains what they have learnt from some tricky months of trading

Andy Gaunt

General manager, Fever-Tree Australia and New Zealand

Sign in