VERSA becomes Australia's first-ever voice experience agency

VERSA becomes the first enterprise-level Voice Experience (VX) agency in Australia set to lead the charge of empowering brands in the voice activated age

Australia's first voice experience agency, VERSA, has launched in an effort to empower brands to leverage the power of voice activation in the new digital 'age of ask'.

Formed in partnership with US-based voice experience agency, RAIN, and Australian digital experience and design agency, Deepend, and headed by ex-business director of Deepend, Guy Munro, the agency forms in the wake of Amazon's Echo pending arrival in Australia along the launch of Google Home and Apple's HomePod.

“It’s a truly exciting time for brands as voice activation is about to revolutionise Australia," RAIN founding partner and MD, Andrew Howlett, said. "With the recent launch of Google Home and Amazon set for its Australian debut, it’s clear that Voice Experience (VX) will be key for connecting with customers over the next 5 years; it’s where consumers will shop, eat, travel and engage with your brand."

And the timing couldn't be more relevant, with the new Mary Meeker 2017 Internet Trends Report, predicting that by 2020, voice and image based searches are going to make up at least 50 per cent of all searches globally. Meanwhile it is predicted that within five years, more than 50 per cent of all interactions with brands in Australia will be conversational.

“You only have to look at global growth predictions for an indication of what’s to come,and in less than two years, there will be 33 million voice-first devices in circulation," Deepend MD Kath Blackham, said. “It’s not simply about the technology, but more about adding the human element - the true voice interface component. If you get that wrong, you are likely to lose your customer. As with any digital interface, screen, voice or VR, a human centred design approach is the key determining factor for success."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...

Alice Labs Pte. Ltd.

CMO's top 8 martech stories for the week - 6 May 2021

Read more

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Blog Posts

Why if marketing is all you do, you’ll never be very good at it

OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”

Dane Smith

Behavioural science lead and regional consulting partner, Ogilvy

A leader’s role in rebuilding a culture of confidence

Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.

Michelle Gibbings

Workplace expert, author

Confused About Your Customers?​

​I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in