VERSA becomes Australia's first-ever voice experience agency

VERSA becomes the first enterprise-level Voice Experience (VX) agency in Australia set to lead the charge of empowering brands in the voice activated age

Australia's first voice experience agency, VERSA, has launched in an effort to empower brands to leverage the power of voice activation in the new digital 'age of ask'.

Formed in partnership with US-based voice experience agency, RAIN, and Australian digital experience and design agency, Deepend, and headed by ex-business director of Deepend, Guy Munro, the agency forms in the wake of Amazon's Echo pending arrival in Australia along the launch of Google Home and Apple's HomePod.

“It’s a truly exciting time for brands as voice activation is about to revolutionise Australia," RAIN founding partner and MD, Andrew Howlett, said. "With the recent launch of Google Home and Amazon set for its Australian debut, it’s clear that Voice Experience (VX) will be key for connecting with customers over the next 5 years; it’s where consumers will shop, eat, travel and engage with your brand."

And the timing couldn't be more relevant, with the new Mary Meeker 2017 Internet Trends Report, predicting that by 2020, voice and image based searches are going to make up at least 50 per cent of all searches globally. Meanwhile it is predicted that within five years, more than 50 per cent of all interactions with brands in Australia will be conversational.

“You only have to look at global growth predictions for an indication of what’s to come,and in less than two years, there will be 33 million voice-first devices in circulation," Deepend MD Kath Blackham, said. “It’s not simply about the technology, but more about adding the human element - the true voice interface component. If you get that wrong, you are likely to lose your customer. As with any digital interface, screen, voice or VR, a human centred design approach is the key determining factor for success."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

nice article

meripadhai

5 things marketers need to do to get better in buy in when presenting

Read more

International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...

Eko Prasetyo Utomo X

Salesforce: The age of the marketing campaign is over

Read more

Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...

Ben Tate

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...

Yes Machinery

Image intelligence:10 must-see infographics for marketers

Read more

A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post

digitech Classes

Lumen CMO strives to make the brand synonymous with anti-ageism

Read more

Latest Podcast

More podcasts

Sign in