VERSA becomes the first enterprise-level Voice Experience (VX) agency in Australia set to lead the charge of empowering brands in the voice activated age
Australia's first voice experience agency, VERSA, has launched in an effort to empower brands to leverage the power of voice activation in the new digital 'age of ask'.
Formed in partnership with US-based voice experience agency, RAIN, and Australian digital experience and design agency, Deepend, and headed by ex-business director of Deepend, Guy Munro, the agency forms in the wake of Amazon's Echo pending arrival in Australia along the launch of Google Home and Apple's HomePod.
“It’s a truly exciting time for brands as voice activation is about to revolutionise Australia," RAIN founding partner and MD, Andrew Howlett, said. "With the recent launch of Google Home and Amazon set for its Australian debut, it’s clear that Voice Experience (VX) will be key for connecting with customers over the next 5 years; it’s where consumers will shop, eat, travel and engage with your brand."
And the timing couldn't be more relevant, with the new Mary Meeker 2017 Internet Trends Report, predicting that by 2020, voice and image based searches are going to make up at least 50 per cent of all searches globally. Meanwhile it is predicted that within five years, more than 50 per cent of all interactions with brands in Australia will be conversational.
“You only have to look at global growth predictions for an indication of what’s to come,and in less than two years, there will be 33 million voice-first devices in circulation," Deepend MD Kath Blackham, said. “It’s not simply about the technology, but more about adding the human element - the true voice interface component. If you get that wrong, you are likely to lose your customer. As with any digital interface, screen, voice or VR, a human centred design approach is the key determining factor for success."
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...
Vanessa Skye Mitchell
DNA-based marketing: The next big thing?
RIP holden
Max Polding
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.
David Andersen
DNA-based marketing: The next big thing?
Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...
Dotz Web Technologies
Predictions: 9 digital marketing trends for 2019
So who then is correct? The Research or The skilled Digital people.
Anene
Report reveals Australia faces digital skills shortage