Digital Marketing
In a report issued today by PricewaterhouseCoopers, the management consulting firm urged Chief Marketing Officers to get more involved in data protection.
It turns out that a vital missing ingredient in the long-sought after goal of getting machines to think like humans -- artificial intelligence -- has been lots and lots of data.
Digital Marketing
Renault is in the midst of a global roll-out of Salesforce to be completed by March 2015, the automotive's digital and CRM manager revealed at Salesforce's flagship conference in San Francisco.
Digital Marketing
The knock against Salesforce.com has long been for its lack of robust analytics, but the company is hoping to change that perception and challenge the competition with Wave, its sixth discrete Cloud service.
Digital Marketing
It seems that a week doesn't go by these days without major software vendors announcing updates to their marketing software portfolios, and the past few days were no exception as rivals Oracle and Salesforce.com both made some news.
New features in iOS 8 will help CMOs reimagine their mobile apps to better reach iPhone and iPad customers in the critical "mobile moment" -- a small window of opportunity to pitch a marketing message effectively. For CIOs with in-house app-making factories, it's time to get busy.
Digital Marketing
Microsoft is poised to release a major update to its Dynamics CRM and marketing applications in a bid to gain market share against rivals such as Salesforce.com.
Digital Marketing
American department store chain Kohl's is testing "event-based architecture" which can track online or in-store movements so it can intervene when customers are about to abandon a purchase.
Digital Marketing
Add Tibco to the list of vendors pushing a full stack of so-called "customer engagement" software, which companies use to track and analyze consumer behavior in hopes of building deeper relationships with them and ultimately, selling more products and services.
Social Media
Salesforce.com has renamed and updated its Communities product, which lets companies build social websites where employees, partners and customers can mingle and collaborate.
Digital Marketing
Salesforce.com is combining its Pardot marketing software, sales automation application and social communities platform into a new product called Sales Reach, which it says can help salespeople nurture leads and make deals in real time.
Social Media
Salesforce.com recently launched a new product called Social Studio in spite of the fact that an existing, competing product had already used that name for years, marketing software vendor StrongView Systems alleges in a new trademark-infringement lawsuit.
Digital Marketing
Oracle has hooked up its SRM (social relationship management) software suite to LinkedIn, a move to give marketing and customer support staffers a way to reach the business-oriented social network's 300 million users.
Digital Marketing
Companies are focusing more and more attention on building out big data analytics capabilities and data scientists are feeling the pressure.
Digital Marketing
Taking on Google, Databricks plans to offer its own cloud service for analyzing live data streams, one based on the Apache Spark software.
Social Media
Taking what many see as the next step in big data analysis, Google is previewing a service called Google Cloud Dataflow that analyzes live data, potentially giving users the ability to view trends and be alerted to events as they happen.
Big Data analytics relies too much on historic data and has failed to provide businesses with the real-time information needed to supporting fast decision-making, according to the CTO of software provider Tibco.
Digital Marketing
Companies that want to engage customers with wearables, but are worried about privacy issues, should run pilots with their employees first, a Forrester analyst has said.
Digital Marketing
Startup WibiData has launched a platform aimed at giving marketing teams and data scientists the means to create highly personalized retail shopping experiences.
Social Media
Although the memory of a bad date can take a lot longer than 24 hours to truly fade, the dating app Tinder has decided that's plenty of time for its users to share photos with their matches.
Social Media
acebook will soon be listening to its users -- literally -- but some of them wish it would cover its ears.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
