Salesforce renames and revamps Communities service

Formerly called Salesforce Communities, it has been renamed Salesforce1 Community Cloud and enhanced in several ways

Salesforce.com has renamed and updated its Communities product, which lets companies build social websites where employees, partners and customers can mingle and collaborate.

Now called Salesforce1 Community Cloud, the service has been updated in several areas including the profile and topic pages, and its mobile access.

"We believe communities are the battleground for customer engagement," said Lisa Hammitt, vice president of business operations for Salesforce1 Community Cloud, which has been available for about a year under its previous name.

Companies using the product include British Sky Broadcasting, Cornell University and GE Capital. About 2,000 communities are running sites on it, prompting Salesforce to "double down" on its efforts.

IDC expects the enterprise social networking (ESN) market to grow from $1.24 billion [b] worldwide last year to $3.5 billion [b] by 2018, an annual growth rate of 23.1 percent. IDC's definition includes software for both internal and external collaboration.

Competition among ESN vendors is tough. Other big players include IBM, Microsoft, Jive Software, Tibco, Zimbra and SAP.

As the name suggests, ESNs let businesses build social networks where employees, customers and partners can post status updates, view activity streams, share documents and collaborate in other ways.

Salesforce entered this market with its Chatter product, which initially was focused on internal collaboration, but which has since also been integrated more widely across the company's CRM suite to provide social features. Chatter technology powers Salesforce1 Community Cloud as well.

The product now provides profile pages that users can personalize more deeply and that prominently display updates and information about each member's content, groups and interests. The profile pages feature members' endorsements and reputation ratings, so that others can learn about their expertise.

Salesforce1 Community Cloud has also been more tightly linked to the core Salesforce CRM system, and it's now also possible for community site administrators to optimize their pages for search engine visibility, as well as grant public "unauthenticated" access to visitors who find their site via search results on Google and other engines.

The mobile aspect has also been fine-tuned so that community sites can be built with responsive design techniques and can be properly formatted on the fly to different screen sizes. The service is also accessible from the Salesforce1 Mobile App.

New features slated for October include pre-built templates and a site design tool for non-technical community managers. The price for Salesforce1 Community Cloud is remaining the same: US$500 per community, per month.

Beyond product enhancements, Salesforce is also announcing that Deloitte Digital has a new practice with about 2,000 consultants devoted to working with the Salesforce1 Community Cloud.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Launch marketing council Episode 5: Retailer and supplier

In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.

More Videos

Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...

Marcus

10 lessons Telstra has learnt through its T22 transformation

Read more

Check out tiny twig for comfy and soft organic baby clothes.

Morgan mendoza

Binge and The Iconic launch Inactivewear clothing line

Read more

NetSuite started out as a cloud-based provider of Enterprise Resource Planning software or as NetSuite solution provider, which companies...

talalyousaf

NetSuite to acquire Bronto's digital marketing platform for US$200m

Read more

Thanks for sharing this post, its really good information I get through this blog.CDPO Online Exam Training

Infosectrain01

3 ways Booking.com is improving its B2B marketing game

Read more

Time is of the essence, especially for customer service teams. With chatbots, you can interact and assist customers at a larger scale, al...

Jai

Triple-digit customer database growth, personalised engagement become reality for Stone & Wood

Read more

Blog Posts

Getting privacy right in a first-party data world

With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.

Furqan Wasif

Head of biddable media, Tug

​Beyond greenwashing: Why brands need to get their house in order first

Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.

Craig Flanders

CEO, Spinach

​The value of collaboration: how to keep it together

Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.

Rich Curtis

CEO, FutureBrand A/NZ

Sign in