Using artificial intelligence to surprise your customers
We have expected artificial intelligence (AI) will become part of our everyday lives for quite some time.
Tinder takes a page from Snapchat, offering vanishing photos
The dating app is now allowing users to post photos that disappear after 24 hours
Although the memory of a bad date can take a lot longer than 24 hours to truly fade, the dating app Tinder has decided that's plenty of time for its users to share photos with their matches.
The company introduced a new feature Thursday called "Moments," which lets users share photos with their matches that disappear after 24 hours. Tinder is positioning the feature as a way to help people get a better sense of who their matches are, using a model that has proven popular with other apps like Snapchat. It's available on iOS and Android.
Tinder's app lets its users quickly swipe through other members' profiles, using basically nothing more than the person's photo to decide whether to swipe right signifying they "like" the person or a left swipe to indicate rejection. If both members "like" each other, Tinder calls that a match.
With the photo tool, users can instantly share the vanishing photos with all their matches.
The service, according to Tinder, mimics real-life moments. "Just like real life, the moments we experience start to fade, which is why every shared Tinder Moment can only be seen for 24 hours," the company said in its announcement.
The feature has drawn comparisons to Snapchat, which lets users post photos that stay up for 24 hours, but also for much shorter periods of up to 10 seconds. And like on Snapchat, Tinder's tool also lets people draw or apply filters and text to the images.
Tinder reported Thursday that it matches more than 10 million people every day, with 2 billion matches made to date. But the company did not say how many of those matches led to dates or relationships, as do some other dating services such as eHarmony.
Related: Women's rights campaign takes over Tinder
Tinder sees Moments as a way to give people better information -- ostensibly in a flirty way -- about their matches, which could push them to meet up. And because the images expire in 24 hours, "you can be yourself without the pressure of making it perfect," the company said.
What a great article. Thanks for sharing. Today Digital Marketing is the basic need for a business to survive. As online presence is very...
Ecomsolver Private Limited
Want to master digital transformation? Stop thinking about your own problems
Feeling grateful that customer led digital transformation could improve business and generate more business growth. Many companies are no...
Lilly Lawrence
How a customer-led digital transformation has helped this CMO generate $6m in incremental business
If a business games me happy than there is a higher chance I will go to them.
Martinez
The Iconic: becoming customer-focussed transformed our business
That’s a great example of surprising AR ad that went viral because it was first of its kind. Probably a similar effect to some scale can ...
Natasha Kvitka
Using artificial intelligence to surprise your customers
Hey there! it is a really meaningful post. I too have written a few similar articles about SEM, SEO, Social Media, Digital Marketing Tren...
Rohit
Digital advertising continues to dominate marketing budgets