Tinder takes a page from Snapchat, offering vanishing photos

The dating app is now allowing users to post photos that disappear after 24 hours

Tinder's app lets people swipe left or right to show whether they "like" someone.
Tinder's app lets people swipe left or right to show whether they "like" someone.

Although the memory of a bad date can take a lot longer than 24 hours to truly fade, the dating app Tinder has decided that's plenty of time for its users to share photos with their matches.

The company introduced a new feature Thursday called "Moments," which lets users share photos with their matches that disappear after 24 hours. Tinder is positioning the feature as a way to help people get a better sense of who their matches are, using a model that has proven popular with other apps like Snapchat. It's available on iOS and Android.

Tinder's app lets its users quickly swipe through other members' profiles, using basically nothing more than the person's photo to decide whether to swipe right signifying they "like" the person or a left swipe to indicate rejection. If both members "like" each other, Tinder calls that a match.

With the photo tool, users can instantly share the vanishing photos with all their matches.

The service, according to Tinder, mimics real-life moments. "Just like real life, the moments we experience start to fade, which is why every shared Tinder Moment can only be seen for 24 hours," the company said in its announcement.

The feature has drawn comparisons to Snapchat, which lets users post photos that stay up for 24 hours, but also for much shorter periods of up to 10 seconds. And like on Snapchat, Tinder's tool also lets people draw or apply filters and text to the images.

Tinder reported Thursday that it matches more than 10 million people every day, with 2 billion matches made to date. But the company did not say how many of those matches led to dates or relationships, as do some other dating services such as eHarmony.

Related: Women's rights campaign takes over Tinder

Tinder sees Moments as a way to give people better information -- ostensibly in a flirty way -- about their matches, which could push them to meet up. And because the images expire in 24 hours, "you can be yourself without the pressure of making it perfect," the company said.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

And to add after looking at event pictures plus, observing all AU's visible Blonde Bimbos (think Julie Bishop to this Georgie Gardnerare)...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

CMO 50 2017 announcement mentioning "innovation". I checked date and its November not April so its wasn't an April Fools' Joke. Australia...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

Latest Podcast

More podcasts

Sign in