A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
The dating app is now allowing users to post photos that disappear after 24 hours
Although the memory of a bad date can take a lot longer than 24 hours to truly fade, the dating app Tinder has decided that's plenty of time for its users to share photos with their matches.
The company introduced a new feature Thursday called "Moments," which lets users share photos with their matches that disappear after 24 hours. Tinder is positioning the feature as a way to help people get a better sense of who their matches are, using a model that has proven popular with other apps like Snapchat. It's available on iOS and Android.
Tinder's app lets its users quickly swipe through other members' profiles, using basically nothing more than the person's photo to decide whether to swipe right signifying they "like" the person or a left swipe to indicate rejection. If both members "like" each other, Tinder calls that a match.
With the photo tool, users can instantly share the vanishing photos with all their matches.
The service, according to Tinder, mimics real-life moments. "Just like real life, the moments we experience start to fade, which is why every shared Tinder Moment can only be seen for 24 hours," the company said in its announcement.
The feature has drawn comparisons to Snapchat, which lets users post photos that stay up for 24 hours, but also for much shorter periods of up to 10 seconds. And like on Snapchat, Tinder's tool also lets people draw or apply filters and text to the images.
Tinder reported Thursday that it matches more than 10 million people every day, with 2 billion matches made to date. But the company did not say how many of those matches led to dates or relationships, as do some other dating services such as eHarmony.
Related: Women's rights campaign takes over Tinder
Tinder sees Moments as a way to give people better information -- ostensibly in a flirty way -- about their matches, which could push them to meet up. And because the images expire in 24 hours, "you can be yourself without the pressure of making it perfect," the company said.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been