Tinder takes a page from Snapchat, offering vanishing photos

The dating app is now allowing users to post photos that disappear after 24 hours

Tinder's app lets people swipe left or right to show whether they "like" someone.
Tinder's app lets people swipe left or right to show whether they "like" someone.

Although the memory of a bad date can take a lot longer than 24 hours to truly fade, the dating app Tinder has decided that's plenty of time for its users to share photos with their matches.

The company introduced a new feature Thursday called "Moments," which lets users share photos with their matches that disappear after 24 hours. Tinder is positioning the feature as a way to help people get a better sense of who their matches are, using a model that has proven popular with other apps like Snapchat. It's available on iOS and Android.

Tinder's app lets its users quickly swipe through other members' profiles, using basically nothing more than the person's photo to decide whether to swipe right signifying they "like" the person or a left swipe to indicate rejection. If both members "like" each other, Tinder calls that a match.

With the photo tool, users can instantly share the vanishing photos with all their matches.

The service, according to Tinder, mimics real-life moments. "Just like real life, the moments we experience start to fade, which is why every shared Tinder Moment can only be seen for 24 hours," the company said in its announcement.

The feature has drawn comparisons to Snapchat, which lets users post photos that stay up for 24 hours, but also for much shorter periods of up to 10 seconds. And like on Snapchat, Tinder's tool also lets people draw or apply filters and text to the images.

Tinder reported Thursday that it matches more than 10 million people every day, with 2 billion matches made to date. But the company did not say how many of those matches led to dates or relationships, as do some other dating services such as eHarmony.

Related: Women's rights campaign takes over Tinder

Tinder sees Moments as a way to give people better information -- ostensibly in a flirty way -- about their matches, which could push them to meet up. And because the images expire in 24 hours, "you can be yourself without the pressure of making it perfect," the company said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Data has the power to build or burn brands

A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.

Lucy Acheson

Head of data strategy and customer experience, LIDA

Totto and your inorganic future

At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

Richard Brett

CEO, opr

Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

This is very educational content and written well for a change. It's nice to see that some people still understand how to write a quali...

mark Johnson

Digital advertising continues to dominate marketing budgets

Read more

I am a new satisfied customer with the cryptodriven darkwebsolutions company, they helped me with a very efficient crypter for my company...

Yusef

The CX thinking behind Westfield A/NZ's new brand and digital identity

Read more

I enjoyed reading your article. It all starts from creating a persona of your ideal customer. Once you understand the needs then you can ...

Ardie Cash

4 skills needed for a marketer to sit on boards

Read more

A very prestigious list. Cant wait to see who ends up in this years list. Cheers!!

Diganto

CMO50 2018 is now open for submissions

Read more

Hi, where can I read about the results of the recent Salesforce Digital Advertising 2020 report? I would very much like to look at the an...

Milla Cross

Salesforce chief strategy officer: Why it’s a transformative time for customer service

Read more

Latest Podcast

More podcasts

Sign in