Customer experience has emerged as one of the enterprise software industry's hotter segments of late, as companies try to run marketing, sales and support across both traditional and digital channels.

MemSQL, a database startup founded by former Facebook engineers, has raised US$35 million in a series B round of venture funding.

Your smartphone can be a beacon telling the world where you are, with increasing precision. Is that good commerce or bad privacy, or maybe a bit of both?

Taking another page from social rival Twitter, Facebook launched a new Trending feature that will show users the most popular topics being discussed on the social network.

Experts share their top tips on how businesses should interpret and use Web analytics reporting to improve customer engagement and increase purchasing on their websites.

Apigee, the mobile API management firm, has acquired big data analytics company InsightsOne.

What will be the best ways to reach mobile shoppers in the new year? Mobile marketing experts reveal which new mobile marketing apps and strategies can help you reach customers on the go.

The BBC is tendering for a three-year framework contract worth up to £18 million for the provision of web analytics systems.

Oracle is set to acquire business-to-consumer marketing software vendor Responsys for US$1.5 billion in a bid to flesh out its own capabilities as well as strike back at rivals such as Salesforce.com and Microsoft.

You might think of Instagram's new private messaging feature as a way to share certain photos with just your best friends. But Instagram -- and the Kardashians -- have other ideas about how the tool could be used to serve up promotional content.

Apple is taking a closer look at shoppers in its retail stores, under a new program that will push product-related information to their mobile devices using its iBeacon trackers.

Big data and analytics permeate virtually every move Ford makes, from forecasting the worldwide price of commodities to figuring out what exactly consumers want, what it will build, where it should source parts and how to power its lineup of vehicles.

CIOs must encourage data scientists to solve real business problems, not just play with data.

Amazon Web Services this week rolled out a new cloud-based data analytics tool named Kenesis, which can analyze massive amounts of data in real time and be paid for by the hour.

The buzz is all about Big Data and how best to use it to generate actionable intelligence. To do this, companies will need to hire loads of highly trained, highly paid data scientists -- or will they?

Ebay is favouring NoSQL tools such as Hadoop alongside Teradata as its seeks to gain better insight into its customer data.

Most Web design trends are just that. But in an increasingly mobile world, with an increasingly diverse number of mobile devices, the principles of responsive Web design aren't going to go away. Here are three ways developers need to respond to the demands of responsive Web design.

As CMOs take on a more strategic role in the c-suite, they will need to broaden their technical skills and expertise to understand big data analytics, customer online experience, social media and more.

Everybody knows that the use case for CRM. It's in its name, after all: Customer relationship management. But how does that really improve the way your company does business?

Facebook is reported to be contemplating a technology that will allow it to track the cursor movements of its users.

The Hadoop programming framework may be synonymous with the Big Data movement but it's not the only tool companies need to derive insights from massive stores of unstructured information, according to Facebook analytics chief, Ken Rudin.