A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Kenesis is an application that sits in the Cloud and receives data from any number of sources
Amazon Web Services this week rolled out a new Cloud-based data analytics tool named Kenesis, which can analysze massive amounts of data in real time and be paid for by the hour.
Kenesis is an application that sits in the cloud and receives data from any number of sources: databases within Amazon's cloud, like warehouse tool Redshift; NoSQL database DynamoDB; or relational database RDS. It then performs analytics on the data and spits out returns on the data. AWS developed the program using its own combination of hardware and software. The system is scalable too, able to handle up to terabytes of data an hour from potentially thousands of sources.
[MORE AWS: Amazon ratchets up its enterprise focus]
In announcing the tool at re:Invent, the company's customer conference, AWS showed off how Kenesis can be used to analyze thousands of updates to Twitter in real-time, allowing queries to be performed on the data. For example, Kenesis was able to pinpoint the most popular word that was tweeted within an hour-long timespan of Tweets that were uploaded into the system. The data that Kenesis generates can then be offloaded into one of Amazon's storage platforms like Simple Storage Service (S3). It could also be used to analyze real-time financial transactions, in-bound marketing or metering data, for example.
The new service compliments data analysis tools that AWS already has. RedShift, for example, has the ability to run analyses on data stored there, but it's meant for longer-term data that is stored in its cloud. Kenesis is meant for rapid, real-time analysis of data.
Kenesis also fits in well with a growing number of Amazon partner companies who offer tools to help make sense of data that AWS analyzes. Jaspersoft, for example, is a company that can take the results of queries that RedShift has done and create visualizations from it and set up alerts. That sort of platform is a natural fit for being able to provide customers actionable insight from analysis that AWS performs.
The move represents AWS's continued push into giving customers more options for analyzing their data as well. AWS already has a Hadoop system named Elastic Map Reduce (EMR), which is a pay-by-the-hour Hadoop cluster. S3 has scaled to store literally trillions of objects in AWS's cloud. Having new tools to be able to run analytics jobs on all that data is an area experts were expecting AWS to make announcements in at re:Invent.
The service was released in limited preview starting today.
Senior Writer Brandon Butler coverscloud computingfor Network World andNetworkWorld.com. He can be reached atBButler@nww.comand found on Twitter at@BButlerNWW.Read his Cloud Chronicles here. http://www.networkworld.com/community/blog/26163
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great article!
Daniel Dan
What robotic process automation can do for marketers
We can deliver DIP N PAY JP54,JET A1,D2,FOB @Rotterdam CRUDE OIL CIF /DIP N PAY TANKFARM CHINA ,we have sellers that can work based on st...
JSafra Bank
Google+ and Blogger cozy up with new comment system
JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term