Amazon: New analytics tool can scrutinise massive amounts of data

Kenesis is an application that sits in the Cloud and receives data from any number of sources

Amazon Web Services this week rolled out a new Cloud-based data analytics tool named Kenesis, which can analysze massive amounts of data in real time and be paid for by the hour.

Kenesis is an application that sits in the cloud and receives data from any number of sources: databases within Amazon's cloud, like warehouse tool Redshift; NoSQL database DynamoDB; or relational database RDS. It then performs analytics on the data and spits out returns on the data. AWS developed the program using its own combination of hardware and software. The system is scalable too, able to handle up to terabytes of data an hour from potentially thousands of sources.

[MORE AWS: Amazon ratchets up its enterprise focus]

In announcing the tool at re:Invent, the company's customer conference, AWS showed off how Kenesis can be used to analyze thousands of updates to Twitter in real-time, allowing queries to be performed on the data. For example, Kenesis was able to pinpoint the most popular word that was tweeted within an hour-long timespan of Tweets that were uploaded into the system. The data that Kenesis generates can then be offloaded into one of Amazon's storage platforms like Simple Storage Service (S3). It could also be used to analyze real-time financial transactions, in-bound marketing or metering data, for example.

The new service compliments data analysis tools that AWS already has. RedShift, for example, has the ability to run analyses on data stored there, but it's meant for longer-term data that is stored in its cloud. Kenesis is meant for rapid, real-time analysis of data.

Kenesis also fits in well with a growing number of Amazon partner companies who offer tools to help make sense of data that AWS analyzes. Jaspersoft, for example, is a company that can take the results of queries that RedShift has done and create visualizations from it and set up alerts. That sort of platform is a natural fit for being able to provide customers actionable insight from analysis that AWS performs.

The move represents AWS's continued push into giving customers more options for analyzing their data as well. AWS already has a Hadoop system named Elastic Map Reduce (EMR), which is a pay-by-the-hour Hadoop cluster. S3 has scaled to store literally trillions of objects in AWS's cloud. Having new tools to be able to run analytics jobs on all that data is an area experts were expecting AWS to make announcements in at re:Invent.

The service was released in limited preview starting today.

Senior Writer Brandon Butler coverscloud computingfor Network World andNetworkWorld.com. He can be reached atBButler@nww.comand found on Twitter at@BButlerNWW.Read his Cloud Chronicles here.  http://www.networkworld.com/community/blog/26163

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

There are some many other great solutions compared to the ones you listed here. Our clients left some of those and switched to MARA (getM...

Alexandru Rada

CMO's top 10 martech stories for the week - 9 June

Read more

Charming Shane. You know this is a public forum, right ?

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

I agree customer intimacy is a great way of creating better customer experience. Especially in the Insurance and Financial industry. Her...

Jessicalopez1989

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in