Apigee acquires big data analytics specialist InsightsOne

Apigee customers include eBay, Shell and Marks & Spencer

Apigee, the mobile API management firm, has acquired big data analytics company InsightsOne.

InsightsOne's technology will be offered as part of Apigee's integrated digital business platform for mobile apps, APIs and data analytics by mid-2014, said the merged Californian companies.

The existing Apigee big data/API platform is used by the likes of eBay, Shell and Marks & Spencer.

"Success in today's mobile-first digital world requires a single vision that spans and connects business and technology," said Chet Kapoor, Apigee CEO. "In this new world the business intelligence and context gleaned through the massive amount of big data available about customers, products and developers must be tightly integrated with technology infrastructure to effect real change."

InsightsOne delivers big data predictive intelligence products to marketers and customer service organisations serving the healthcare, financial services, telecommunication and ecommerce sectors.

The InsightsOne technology is based on open-source Hadoop software and an in-memory real-time processor.

Waqar Hasan, InsightsOne CEO, will join Apigee's executive team. The value of the acquisition has not been disclosed.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

Can marketers trust agencies again?

Unless you’ve been marketing under a rock, you’ll probably have questioned whether your media agencies are offering you transparency.

Nic Halley

Founder and managing director, Mindbox

Nice post Brad! very useful information. The retail stores are really mean for every brand I am agree with you. Now Online Service Market...

Srialto

The rise of online retail marketplaces and what they mean for brands

Read more

Minor correct Nadia, just wanted to clarify that the "Marketo consultants" that did this work, were actually Hoosh consultants

Fab Capodicasa

What it's taking for Edible Blooms to grow a stronger personalisation strategy

Read more

Im not surprise though, been in the industry for couple of years and I feel and see it with my tow eyes how eCommerce platforms innovated...

Jason Smith

Australia Post earmarks $20m for Australian ecommerce innovation investment

Read more

For marketers that are "going Agile" I recommend using Ravetree. It's a really powerful suite of tools for Agile project management, reso...

Janice Morgan

7 ways to run your marketing department like a software startup

Read more

Over the years very part of our lives has become technological. That’s why I am not surprised to see that Australian home loans are going...

GreatDayTo

Why Aussie Home Loans is embracing digital transformation

Read more

Latest Podcast

More podcasts

Sign in