A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Apigee customers include eBay, Shell and Marks & Spencer
Apigee, the mobile API management firm, has acquired big data analytics company InsightsOne.
InsightsOne's technology will be offered as part of Apigee's integrated digital business platform for mobile apps, APIs and data analytics by mid-2014, said the merged Californian companies.
The existing Apigee big data/API platform is used by the likes of eBay, Shell and Marks & Spencer.
"Success in today's mobile-first digital world requires a single vision that spans and connects business and technology," said Chet Kapoor, Apigee CEO. "In this new world the business intelligence and context gleaned through the massive amount of big data available about customers, products and developers must be tightly integrated with technology infrastructure to effect real change."
InsightsOne delivers big data predictive intelligence products to marketers and customer service organisations serving the healthcare, financial services, telecommunication and ecommerce sectors.
The InsightsOne technology is based on open-source Hadoop software and an in-memory real-time processor.
Waqar Hasan, InsightsOne CEO, will join Apigee's executive team. The value of the acquisition has not been disclosed.
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
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