Apigee customers include eBay, Shell and Marks & Spencer
Apigee, the mobile API management firm, has acquired big data analytics company InsightsOne.
InsightsOne's technology will be offered as part of Apigee's integrated digital business platform for mobile apps, APIs and data analytics by mid-2014, said the merged Californian companies.
The existing Apigee big data/API platform is used by the likes of eBay, Shell and Marks & Spencer.
"Success in today's mobile-first digital world requires a single vision that spans and connects business and technology," said Chet Kapoor, Apigee CEO. "In this new world the business intelligence and context gleaned through the massive amount of big data available about customers, products and developers must be tightly integrated with technology infrastructure to effect real change."
InsightsOne delivers big data predictive intelligence products to marketers and customer service organisations serving the healthcare, financial services, telecommunication and ecommerce sectors.
The InsightsOne technology is based on open-source Hadoop software and an in-memory real-time processor.
Waqar Hasan, InsightsOne CEO, will join Apigee's executive team. The value of the acquisition has not been disclosed.
Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.
As a Marketer, the ‘Scotty from Marketing’ meme troubles me.
Clients and agencies can get stuck into a particular way of behaving and viewing the world, but there are ways to break out of our marketing echo chamber.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a good idea. Customers really should control their data. Now I understand why it's important.
Elvin Huntsberry
Salesforce CMO: Modern marketers have an obligation to give customers control of their data
Instagram changes algorithms every time you get used to them. It really pisses me off. What else pisses me off? The fact that Instagram d...
Nickwood
Instagram loses the like in Australia; industry reacts positively
I tried www.analisa.io to see my Instagram Insight
Dina Rahmawati
7 marketing technology predictions for 2016
The saying is pretty tongue in cheek. It's not saying that marketers are bad people, nor that they don't take themselves seriously. There...
LYF Solutions
The trouble with Scotty from Marketing - The CMO view - CMO Australia
Given Scotty's failed track-record in the marketing realm the memes and the ridicule is very apt and is in no way a reflection on marketi...
denysf
The trouble with Scotty from Marketing - The CMO view - CMO Australia