Apigee acquires big data analytics specialist InsightsOne

Apigee customers include eBay, Shell and Marks & Spencer

Apigee, the mobile API management firm, has acquired big data analytics company InsightsOne.

InsightsOne's technology will be offered as part of Apigee's integrated digital business platform for mobile apps, APIs and data analytics by mid-2014, said the merged Californian companies.

The existing Apigee big data/API platform is used by the likes of eBay, Shell and Marks & Spencer.

"Success in today's mobile-first digital world requires a single vision that spans and connects business and technology," said Chet Kapoor, Apigee CEO. "In this new world the business intelligence and context gleaned through the massive amount of big data available about customers, products and developers must be tightly integrated with technology infrastructure to effect real change."

InsightsOne delivers big data predictive intelligence products to marketers and customer service organisations serving the healthcare, financial services, telecommunication and ecommerce sectors.

The InsightsOne technology is based on open-source Hadoop software and an in-memory real-time processor.

Waqar Hasan, InsightsOne CEO, will join Apigee's executive team. The value of the acquisition has not been disclosed.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Recommended

  1. Nestle sustainability chatbot research project wins industry award

  2. TEG Insights launches new data insights business Doppler

  3. Setting up a new Australian digital bank: A ...

  4. Myer brings on new marketing, media chiefs

Show Comments

Popular

  1. Why the rise of chief growth officers should sound a warning bell for CMOs
  2. ADMA to be acquired by the Australian Computer Society
  3. Less is more in new Bankwest campaign
  4. Universal's possibility chief: Build soul and purpose into your modern brand
  5. Using emerging technologies for better CX

Blog Posts

Does your brand need a personality review?

There are five tell-tale signs your brand needs to take a long hard look at itself.

Charlie Rose

Senior Strategy Consultant, Principals

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

Thank you, so do I.

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...

David Freeman

Sustainability of message: H2coco founder's commitment to consumers

Read more

I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??

Harry

Sustainability of message: H2coco founder's commitment to consumers

Read more

Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...

Krisy

Sustainability of message: H2coco founder's commitment to consumers

Read more

Well, I wish we could change the situation. But I am not sure it's possible.

Patricia Miller

Does social media make astroturfing acceptable?

Read more

Web Events

CMO Webinar | Creating memorable customer experiences: The who, what and how

Lessons from the best: Modern marketing leadership strategy from the CMO50

Latest Podcast

More podcasts

Sign in