Social media goliath says it could help with product development and targeted advertising
Facebook is reported to be contemplating a technology that will allow it to track the cursor movements of its users.
The social networking giant, which now boasts 1.19 billion active monthly users, is looking at tracking software that would tell it where a user has placed their cursor and how long they hover over certain areas of the Facebook website, according to The Wall Street Journal. It may also start mining data on whether a specific user is looking at the Facebook newsfeed on their mobile phone at any particular point in time.
Facebook said information of this nature could be added to its data analytics warehouse, which already holds 300 petabytes of information and is available for use throughout the company to help with product development and targeted advertising.
The tests are ongoing but if the technology is rolled out it could be perceived by some Facebook users as an invasion of privacy.
Facebook's head of analytics, Ken Rudin, said in an interview: "It is a never-ending phase. I can't promise that it will roll out. We probably will know in a couple of months."
Rudin added that the company is assessing whether tracking a user's mouse movements makes business sense.
If the Menlo Park-headquartered firm does decide to roll out the new tracking software then it would become the first social media network to do so. However, other sites like internet photo service Shutterstock already collect data on their user's mouse movements.
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
It's a pretty good idea. I think this integration is useful. Don't you agree?
Misty Stoll
Officeworks hops on voice interface bandwagon with Google Assistant integration
ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.
DragoCubed
Optus goes for education with 5G network campaign
Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...
Radiata Solutions
6 Ways to ramp up Social Media to Your Web Design
This is a unique experience! Will be interesting to talk to their managers.
Joyce Harris
How Krispy Kreme revitalised its brand in a saturated market
I feel bad for them. It's a shame they are closed now. What do you think about it?
Lisa Deleon
Dick Smith stores set to all close by 30 April