Social media goliath says it could help with product development and targeted advertising
Facebook is reported to be contemplating a technology that will allow it to track the cursor movements of its users.
The social networking giant, which now boasts 1.19 billion active monthly users, is looking at tracking software that would tell it where a user has placed their cursor and how long they hover over certain areas of the Facebook website, according to The Wall Street Journal. It may also start mining data on whether a specific user is looking at the Facebook newsfeed on their mobile phone at any particular point in time.
Facebook said information of this nature could be added to its data analytics warehouse, which already holds 300 petabytes of information and is available for use throughout the company to help with product development and targeted advertising.
The tests are ongoing but if the technology is rolled out it could be perceived by some Facebook users as an invasion of privacy.
Facebook's head of analytics, Ken Rudin, said in an interview: "It is a never-ending phase. I can't promise that it will roll out. We probably will know in a couple of months."
Rudin added that the company is assessing whether tracking a user's mouse movements makes business sense.
If the Menlo Park-headquartered firm does decide to roll out the new tracking software then it would become the first social media network to do so. However, other sites like internet photo service Shutterstock already collect data on their user's mouse movements.
The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.
When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.
A business that cares about its customers is an easy thing to say; it’s much harder to do.
Educational activities is always a prestigious approaches in taking time for the smoother operational planning to implement in the long r...
ikuyo
Save the Children's marketing chief swaps not-for-profit for education
We all know that digital marketing in order to promote a brand, products and services is by the use of electronic media. The evolution of...
Helaina Berry
Predictions: 17 digital marketing trends for 2017
Interesting insight, well explained and the examples are just apt.Thanks for sharing!
FreshMindIdeas
The politics of branding - Brand science - CMO Australia
When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...
Paulina Cameron
ADMA launches education program to tackle viewability, ad fraud and brand safety
Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...
gary packer
Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making