Digital Marketing
Microsoft and Salesforce.com have become corporate buddies, pledging to integrate their flagship products in what they're calling a "global, strategic partnership".
Opening large data sets up to customers is vital to helping the finance sector sector regain lost trust, according to a panel of industry experts.
Social Media
Businesses still struggle to hone in on the most appropriate social metrics. Far too many firms emphasize vanity metrics when there remains little agreement over the true value of a follower, friend, retweet, reblog, pin or like.
Digital Marketing
SAP is scooping up SeeWhy, maker of real-time targeted marketing software, in a bid to flesh out the omni-channel commerce platform it gained through last year's acquisition of Hybris.
Customer relationship experts share their top tips for managing customer interactions and getting the most out of your CRM software.
Wearnes Automotive, a major car distributor and dealer in Asia Pacific, has rolled out a real-time customer feedback system across seven countries. This system includes an application called Wearnes Customer Online Response & Engagement (Wearnes CORE), which sends instant alerts to service managers and senior management whenever there is a service lapse.
Digital Marketing
Tibco has acquired Jaspersoft for US$185 million in a deal that will give it a widely used embedded BI (business-intelligence) suite to sell alongside its existing Spotfire analytics product.
Salesforce.com recently celebrated its 15th year in existence, and as the SaaS (software-as-a-service) vendor races toward US$5 billion in revenue its influence on the industry is being felt more than ever. At the same time, some signs indicate that Salesforce.com is having a few growing pains, as well as showing some trappings of the mega-vendors it once mocked with its "End of Software" marketing campaign.
Microsoft is targeting the growing volume of data being generated by both machines and humans: CEO Satya Nadella on Tuesday showed off tools that could help organizations better understand -- and profit from -- this trove of information.
The article in TIME is headlined "Google's Flu Project Shows the Failings of Big Data." However, critics says the real failing here is not with big data but with Google.
Digital Marketing
British Gas is using analytics from SAS to tailor its product and service offerings to customers.
Digital Marketing
SAP and BMW have created a prototype that uses SAP's HANA in-memory database platform to send personalized services and offers to people as they drive around in their cars.
Digital Marketing
Oracle is moving into the market for big customer data by buying BlueKai, which aggregates data on consumers and offers it to marketers via a platform for running targeted marketing campaigns on the Web, offline and on mobile devices. Terms of the deal, which was announced Monday, were not disclosed.
Social Media
Socialbakers, a social media analytics company from the Czech Republic that tracks online conversations, has raised $26 million (£15 million) in a move that values the business at close to $200 million.
Social Media
Microsoft is about to make a fresh run at its CRM (customer relationship management) rival Salesforce.com with new capabilities for marketing automation, customer support and social media monitoring.
Digital Marketing
The UK's Arcadia Group, which owns popular brands such as Topshop, Topman and Dorothy Perkins, has signed a £50 million deal with Oracle to boost its investment in digital technologies and platforms.
Richard Branson's Virgin Atlantic revealed today that it is trialling Google Glass devices among its staff to see how the technology could be used to improve the customer experience.
Digital Marketing
While the path-to-mastery pattern is conceptually simple, successfully executing it requires courage, perseverance and patience.
Social Media
While Princeton University researchers predict Facebook could shed 80% of its users over the next few years, a Carnegie Mellon University computer scientist has the social network's back and says Facebook's prospects are good.
Leadership
A quarter of large global organisations will appoint a chief data officer (CDO) by the end of the year, a Gartner analyst has claimed.
Social Media
Facebook has introduced Paper, a mobile app that mixes content from a user's own feed with articles from "well-known publications" and displays it all with a new interface.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
