Facebook launches mobile news app Paper

The app reimagines Facebook on mobile devices with a mix of news stories and content from the user's personal feed

Facebook's new paper app presents stories in themed sections
Facebook's new paper app presents stories in themed sections
  • Facebook's new paper app presents stories in themed sections
  • Facebook's paper app can be navigated with the thumb
  • In Facebook's new Paper app, stories appear to unfold as they are opened
View all images

Facebook has introduced Paper, a mobile app that mixes content from a user's own feed with articles from "well-known publications" and displays it all with a new interface.

The app will first be available for Apple's iPhone in the U.S. on Feb. 3, Facebook said on Thursday.

The first section in Paper is made up of a user's Facebook News Feed, where the user can see photos, videos, and longer written posts. Additionally, users can customize the app by choosing among more than a dozen other sections, including photography, sports, food, science and design. Each will include a mix of content from "emerging voices and well-known publications," Facebook said.

The basic user interface consists of a top half of the screen, which displays one post or story with an image, and a second section below, where a number of smaller thumbnails are displayed. Users can then swipe to view more content and tap to see it in detail. Images and videos can be showed in full-screen mode.

The interface has been built from the ground up for touch devices. Users can, for example, tilt their phone to show different parts of a high-resolution panoramic photo from corner to corner, and see faces and other important details up close, according to Facebook.

Paper is the first product from Facebook Creative Labs, which is working on "new apps to support the diverse ways people want to connect and share," Facebook said. For Facebook the app represents the start of a new mobile push, an area where it hasn't always been successful.

The app will compete with the likes of Flipboard. For an early look, users can visit the app's website.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

I found decent information in your article. I am impressed with how nicely you described this subject, It is a gainful article for us. Th...

Daniel Hughes

What 1800 Flowers is doing to create a consistent customer communications experience

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the Retail Business and retail Tec...

Sheetal Kamble

SAP retail chief: Why more retailers need to harness data differently

Read more

It's actually a nice and helpful piece of info. I am satisfied that you shared this helpful information with us. Please stay us informed ...

FIO Homes

How a brand facelift and content strategy turned real estate software, Rockend, around

Read more

I find this very strange. The Coles store i shop in still has Flouro lights? T though this would have been the 1st thing they would have ...

Brad

Coles launches new sustainability initiative

Read more

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

Blog Posts

Why conflict can be good for your brand

Conflict is essentially a clash. When between two people, it’s just about always a clash of views or opinions. And when it comes to this type of conflict, more than the misaligned views themselves, what we typically hate the most is our physiological response.

Kathy Benson

Chief client officer, Ipsos

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Sign in