Gartner: Quarter of global enterprises to have chief data officer by 2015

Other sectors will follow banks and appoint CDOs

A quarter of large global organisations will have appointed a chief data officer (CDO) by the end of the year, a Gartner analyst has claimed.

In a blog post, Debra Logan, research vice president and Gartner Fellow, highlighted the growth in CDOs employed at large international enterprises.

CDOs are responsible for the management of data across an organisation. According to Gartner there are currently 100 staff with this title, twice as many as in 2012.

The majority of CDOs are hired by American companies (65 percent), with 20 percent in the UK.

Gartner research also noted that the proportion of female CDOs (25 percent) is twice that for CIOs (13 percent).

CDOs have mostly been appointed in heavily regulated industries, Logan noted, but are increasingly being seen in other sectors, which will drive an increase in the overall number by 2015.

"Banking, government and insurance are the first three industries to adopt the CDO role and in that order. However, we are now seeing other industries following. For example, we saw the first significant appointments in the advertising industry in 2013," she said.

Logan added that CIOs should not see the rise of CDOs as a threat to their own roles, and it will enable them to focus less on management of business data.

"CIOs should view the CDO as a peer and partner who can manage data and who has the knowledge, background and skills to do so, which allows CIOs to focus on the more-than-full time job that they already have."

HSBC's chief data officer Peter Serenita warned last year that financial firms are still struggling to implement enterprise-woide data management strategies as 'business as usual', although this should be the goal.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

3 ways customer data can increase online sales conversion

Data has been an increasingly critical factor in improving the efficiency and effectiveness of marketing and business operations.

James Bennett

Chief experience officer, Kalido

Our sharing future is both terrifying and exciting

Discussing the future in a realistic fashion is often a disappointing prospect. For all the talk of hoverboards, jetpacks and lightsabers changing the way we do things, the reality tends to end up being something as mundane as a slightly cheaper way to get around the city.

Jason Dooris

CEO and founder, Atomic 212

Queue experiences that are distinctive, memorable and shareable

Customer service that’s quick, easy and convenient has been shown to boost customer satisfaction. So it’s an odd juxtaposition that customer queues have become a sharable customer experience.

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Thanks for the article Jennifer, you raise some interesting points. The supermarket and shopping centre examples particularly struck a c...

Jill Brennan

Why marketers should take note of social robots

Read more

Winning the retail game is really tricky at this point in time. Many retailers have declared themselves as bankrupt. But yes harnessing t...

Vanessa.M.Magers

​Bricks and clicks: Balancing digital and physical to win the retail game

Read more

Excellent article, Thank you.

Steve Beards

How Aprimo hopes to help marketers tackle distribution of content, funds and data

Read more

Latest Podcast

More podcasts

Sign in