Arcadia Group signs £50m Oracle deal to boost digital

Topshop boss Sir Philip Green said that customer experience has to improve

The UK's Arcadia Group, which owns popular brands such as Topshop, Topman and Dorothy Perkins, has signed a £50 million deal with Oracle to boost its investment in digital technologies and platforms.

In an interview with the Telegraph, boss Sir Philip Green said that the Arcadia Group had to improve the company's engagement with customers through technology.

"Good, bad or indifferent, if you are not investing in new technology you are going to be left behind," Sir Philip said. "I personally believe that people have been going to shops forever. It's part of their pastime.

"But the experience is going to have to improve. Service is going to have to improve. You are going to have to romance with your customers.

"This [deal] is about having better information, better communication."

The deal will also allow Arcadia to better manage its supply chains, with the view to manage inventory in a way that allows customers to buy what they want, when they want.

"You are forced to have the best data capture, the best information - when you have goods in hundreds of factories around the world, the question is: 'Where is everything?' And how do you bring it all together?" Sir Philip said.

"My frustration is we are not there. Having the capability to go into a store with your phone, swipe it [and buy something] - we've got to get there."

He added: "We want to improve everywhere we can. Design, quality, service - we want to be the best in class."If you show people something wonderful, we want to know we've got it and we can deliver it to you."

Sir Philip also said that Arcadia should be considering investments in technology start-ups in an attempt to understand how younger generations interact with technology.

He said: "We as a company need to be doing that kind of seed corn investment," Sir Philip said. "There are so many people who are entrepreneurial."

Arcadia has invested in the deployment of cloud technologies in the past, where it rolled out CA's on-demand software service to support its IT and e-commerce projects.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Maintaining trust in a sceptical world: The power of brand trust

The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.

Dan Ratner

managing director, uberbrand

When growth stalls: How to boost growth in large organisations

The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.

Con Frantzeskos

CEO, Penso

Why we need diversity in marketing

​When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.

Jodie Sangster

CEO, ADMA

Interesting insight, well explained and the examples are just apt.Thanks for sharing!

FreshMindIdeas

The politics of branding - Brand science - CMO Australia

Read more

When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...

Paulina Cameron

ADMA launches education program to tackle viewability, ad fraud and brand safety

Read more

Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...

gary packer

Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making

Read more

Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...

Tom

3 ways customer data can increase online sales conversion

Read more

Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?

Tim Palmer

Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign

Read more

Latest Podcast

Getting Intimate with CX Ep 5: Tammy Marshall, founder, The B Hive

How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.

More podcasts

Sign in