Arcadia Group signs £50m Oracle deal to boost digital

Topshop boss Sir Philip Green said that customer experience has to improve

The UK's Arcadia Group, which owns popular brands such as Topshop, Topman and Dorothy Perkins, has signed a £50 million deal with Oracle to boost its investment in digital technologies and platforms.

In an interview with the Telegraph, boss Sir Philip Green said that the Arcadia Group had to improve the company's engagement with customers through technology.

"Good, bad or indifferent, if you are not investing in new technology you are going to be left behind," Sir Philip said. "I personally believe that people have been going to shops forever. It's part of their pastime.

"But the experience is going to have to improve. Service is going to have to improve. You are going to have to romance with your customers.

"This [deal] is about having better information, better communication."

The deal will also allow Arcadia to better manage its supply chains, with the view to manage inventory in a way that allows customers to buy what they want, when they want.

"You are forced to have the best data capture, the best information - when you have goods in hundreds of factories around the world, the question is: 'Where is everything?' And how do you bring it all together?" Sir Philip said.

"My frustration is we are not there. Having the capability to go into a store with your phone, swipe it [and buy something] - we've got to get there."

He added: "We want to improve everywhere we can. Design, quality, service - we want to be the best in class."If you show people something wonderful, we want to know we've got it and we can deliver it to you."

Sir Philip also said that Arcadia should be considering investments in technology start-ups in an attempt to understand how younger generations interact with technology.

He said: "We as a company need to be doing that kind of seed corn investment," Sir Philip said. "There are so many people who are entrepreneurial."

Arcadia has invested in the deployment of cloud technologies in the past, where it rolled out CA's on-demand software service to support its IT and e-commerce projects.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Channelling climate positive design

As we enter 2020, the new decade spells infinite possibility in digital and design. Yet ironically, the biggest trend we’re facing has nothing to do to with innovative technology. It is something much more ‘down to earth’: The state of our planet. Or more specifically: Climate change.

Katja Forbes

Founder and chief, sfyte

Non-linear transformation: The internal struggle

Let’s face it, transformation is messy. Every business is different, with a set of specific challenges based on a mixture of external (the market, competitors, regulation) and internal factors (technology, people and process investments over time).

Neil Kelly

Partner, transformation, Wunderman Thompson

7 ways to champion a human centred design culture

Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.

Shane Burford

Head of research and design, RXP Group

I think some of these ideas are great. These tips will help me to improve my system. Thanks!

Henry Reid

9 Ways to Improve Your Company's CRM System

Read more

It's a useful info for small businesses owners. We can't live without mobile apps. They are so helpful! It's hard to deny that.

Mae Davis

7 ways small businesses can benefit from mobile apps

Read more

Hi Jennifer,Fascinating read about design-led companies!If you would like to learn more, our Design Thinking and Innovation programme mig...

Andrea Foster

How to spot a ‘design-led’ versus ‘design-fed’ company

Read more

ABC web-site not easy to use/navigate. Even getting this far in sign-on to ABC My Space was problematic - it was asking for my password,...

Vee.

How the ABC used an online community to help build a movement

Read more

Thank you for your feedback, Astha! Always appreciated.

Vanessa Skye Mitchell

5 things marketers should know about data privacy in 2020

Read more

Latest Podcast

More podcasts

Sign in