The BBC is tendering for a three-year framework contract worth up to £18 million for the provision of web analytics systems.
The framework, broken into two lots, includes data analytics solutions to create and support insight for web reporting, and allow predictive analytics to drive marketing campaigns, audience recommendations and online product development.
The BBC also wants to ensure content optimisation to offer the best value for money for license payers, and support regulatory reporting needs.
RELATED: BBC Worldwide gives structure to social media objectives
The systems will support the BBC's "assessment of Public Purposes, Service Licence Reviews and Continuous Improvement Programme, and optimise products and communications to deliver more effective and compelling output", it said.
Lot 1 is a single supplier framework covering a general purpose core digital analytics service capability, to provide reporting and analysis on a range of metrics and associated activities.
Lot 2 is a multi-supplier framework covering a range of specialist services to "extend the usage of digital analytics services capabilities into the field of advanced predictive analytics and data science, and associated activities", said the BBC.
These services include but are not limited to multi-variate testing, multi-attribute segmentation, models to drive algorithmic content recommendations, real-time reporting, visualisation and social media analytics.
The two lots will be tendered separately and may involve BBC outsourcer Atos evaluating the bids.
Lot 1 for the core analytics system is worth up to £10 million, and lot 2 for enhanced reporting and analytics tools is worth up to £8 million.
Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...
Hans Jensen
Explainer: What marketers need to know about cryptocurrency
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Gartner: Digital isn't enough of a superpower for CMOs anymore
I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...
Dave Sigurd
CMO's top 8 martech stories for the week - 9 June 2022
Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...
Dave Sigurd
Creating a marketplace for wellness
A solution for an retail industry data extraction. https://e-scraper.com/usefu...
"e-Scraper" Data Extracting
Catchoftheday launches fee-based online shopping club