To provide insight for web reporting, marketing campaigns, audience recommendations
The BBC is tendering for a three-year framework contract worth up to £18 million for the provision of web analytics systems.
The framework, broken into two lots, includes data analytics solutions to create and support insight for web reporting, and allow predictive analytics to drive marketing campaigns, audience recommendations and online product development.
The BBC also wants to ensure content optimisation to offer the best value for money for license payers, and support regulatory reporting needs.
RELATED: BBC Worldwide gives structure to social media objectives
The systems will support the BBC's "assessment of Public Purposes, Service Licence Reviews and Continuous Improvement Programme, and optimise products and communications to deliver more effective and compelling output", it said.
Lot 1 is a single supplier framework covering a general purpose core digital analytics service capability, to provide reporting and analysis on a range of metrics and associated activities.
Lot 2 is a multi-supplier framework covering a range of specialist services to "extend the usage of digital analytics services capabilities into the field of advanced predictive analytics and data science, and associated activities", said the BBC.
These services include but are not limited to multi-variate testing, multi-attribute segmentation, models to drive algorithmic content recommendations, real-time reporting, visualisation and social media analytics.
The two lots will be tendered separately and may involve BBC outsourcer Atos evaluating the bids.
Lot 1 for the core analytics system is worth up to £10 million, and lot 2 for enhanced reporting and analytics tools is worth up to £8 million.
People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.
The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.
There is no doubt the challenges we are facing as businesses, advertisers and audiences with COVID-19 are all unprecedented. But with this comes an opportunity to take stock and re-evaluate current strategies, plans and processes to drive efficiencies and relevance in today's market.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Great article. Well said!Https://www.virtualtradesho...Virtual conference
Curtis Okeefe
Can virtual events fill the digital conference gap?
Why these voice assistants are so popular nowadays? Maybe I should get one too? I am really curious.
Jill Kim
Aussie brands jump on voice-interaction bandwagon following Amazon Alexa's local launch
We encourage you to share your thoughts on your favorite social platform. Digital Marketing Consultant HyderabadDigital Marketing Analyst...
Chaitanya Nandigam
CMO interview: Charting a new customer course at a NFP fintech
Extremely insightful and well written. Thanks for the great article!
Nicole Brodie Nahum
Why COVID-19 makes it more important than ever to move at the speed of the consumer
Blockchain is one of the fastest growing technology in today's digital era. Industries like banking and finance are already using blockch...
Aniket Singh
Can blockchain deliver on its big advertising promises?