BBC tenders for web big data analysis systems worth up to £18m

To provide insight for web reporting, marketing campaigns, audience recommendations

The BBC is tendering for a three-year framework contract worth up to £18 million for the provision of web analytics systems.

The framework, broken into two lots, includes data analytics solutions to create and support insight for web reporting, and allow predictive analytics to drive marketing campaigns, audience recommendations and online product development.

The BBC also wants to ensure content optimisation to offer the best value for money for license payers, and support regulatory reporting needs.

RELATED: BBC Worldwide gives structure to social media objectives

The systems will support the BBC's "assessment of Public Purposes, Service Licence Reviews and Continuous Improvement Programme, and optimise products and communications to deliver more effective and compelling output", it said.

Lot 1 is a single supplier framework covering a general purpose core digital analytics service capability, to provide reporting and analysis on a range of metrics and associated activities.

Lot 2 is a multi-supplier framework covering a range of specialist services to "extend the usage of digital analytics services capabilities into the field of advanced predictive analytics and data science, and associated activities", said the BBC.

These services include but are not limited to multi-variate testing, multi-attribute segmentation, models to drive algorithmic content recommendations, real-time reporting, visualisation and social media analytics.

The two lots will be tendered separately and may involve BBC outsourcer Atos evaluating the bids.

Lot 1 for the core analytics system is worth up to £10 million, and lot 2 for enhanced reporting and analytics tools is worth up to £8 million.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Sign in