Data has the power to build or burn brands
A brand can be severely wounded by use or misuse of any of its assets and you could say data has the greatest power of all to inflict damage.
BBC tenders for web big data analysis systems worth up to £18m
To provide insight for web reporting, marketing campaigns, audience recommendations
The BBC is tendering for a three-year framework contract worth up to £18 million for the provision of web analytics systems.
The framework, broken into two lots, includes data analytics solutions to create and support insight for web reporting, and allow predictive analytics to drive marketing campaigns, audience recommendations and online product development.
The BBC also wants to ensure content optimisation to offer the best value for money for license payers, and support regulatory reporting needs.
RELATED: BBC Worldwide gives structure to social media objectives
The systems will support the BBC's "assessment of Public Purposes, Service Licence Reviews and Continuous Improvement Programme, and optimise products and communications to deliver more effective and compelling output", it said.
Lot 1 is a single supplier framework covering a general purpose core digital analytics service capability, to provide reporting and analysis on a range of metrics and associated activities.
Lot 2 is a multi-supplier framework covering a range of specialist services to "extend the usage of digital analytics services capabilities into the field of advanced predictive analytics and data science, and associated activities", said the BBC.
These services include but are not limited to multi-variate testing, multi-attribute segmentation, models to drive algorithmic content recommendations, real-time reporting, visualisation and social media analytics.
The two lots will be tendered separately and may involve BBC outsourcer Atos evaluating the bids.
Lot 1 for the core analytics system is worth up to £10 million, and lot 2 for enhanced reporting and analytics tools is worth up to £8 million.
Carisoprodol is used for treatment of pain.so it has some amount of drug use it carefully . Get its complete usage and prescription from ...
jensons henry
CMO profile: The strategy behind Cash Converters brand and customer experience reboot
This is very educational content and written well for a change. It's nice to see that some people still understand how to write a quali...
mark Johnson
Digital advertising continues to dominate marketing budgets
I am a new satisfied customer with the cryptodriven darkwebsolutions company, they helped me with a very efficient crypter for my company...
Yusef
The CX thinking behind Westfield A/NZ's new brand and digital identity
I enjoyed reading your article. It all starts from creating a persona of your ideal customer. Once you understand the needs then you can ...
Ardie Cash
4 skills needed for a marketer to sit on boards
A very prestigious list. Cant wait to see who ends up in this years list. Cheers!!
Diganto
CMO50 2018 is now open for submissions