Social Media
As 2015 draws to a close, digital marketing experts agree it has been a milestone year which has transformed the way businesses interact with customers online. We’ve spoken to a raft of marketing leaders, analysts and industry commentators about what the digital marketing mix will look like in the new year and whether 2016 is shaping up to be even more competitive, complex and evolutionary.
Social Media
Holiday resorts provider, Club Med, has joined the ranks of enterprises rolling out Facebook’s new professional social media platform, Facebook at Work, in a bid to improve customer experiences globally.
Digital Marketing
There’s no doubt consumers have become increasingly demanding around how brands engage with them via social media platforms. And the pressure is on marketers to quickly adapt their communications and engagement strategies if they hope to transform social interactions into customer advocacy and loyalty.
Social Media
Travel group, Helloworld, is claiming its recent #helloworldRelay social media initiative a success after chalking up more than 10,000 enquiries from customers over a seven-day sales period.
Social Media
Mondelez International has taken the wrappers off its latest digitally driven marketing campaign for Cadbury TimeOut under its Media Innovators program.
Social Media
A wearable device called the Sociometric Badge can be used to track people's social activity at work, with an eye to helping companies boost collaboration and communication.
Social Media
More companies are turning to social media as a way to communicate with their customers, and Hootsuite is working with Microsoft to make that even easier through an integration with the company's products.
Social Media
Marketing campaigns aimed specifically at key individuals, or influencers, rather than the market as a whole, are set to become a major tactic for Australian marketers in 2016, a recent report found.
Social Media
The About Me page, tailored for each user and editable, contains information including work history, contact information, educational background and places the user has lived, along with gender and birthday.
Social Media
Despite a few slow quarters and many damning predictions, Facebook's future looks bright again based on its accelerated growth on multiple fronts during the third quarter.
Social Media
Striving to keep up with the increasing demands of delivering users' News Feeds, Facebook is pressing hard to advance artificial intelligence.
Social Media
Australian smartphone owners spent almost 35 hours engaging with digital content either via the Web or an installed app during August 2015, a new report has found.
Social Media
Not enough is being done by organisations to have real-time, authentic conversations with customers that build deeper, long-lasting relationships, according to IBM’s GM of customer platforms.
Social Media
In a data-saturated era, the pressure is on marketers to find simpler ways to keep analytics targeted and relevant.
Social Media
Just like dating, the online shipping experience is about fostering and ongoing, trusting relationship, Redballoon CEO, Nick Baker claims.
Social Media
LG Electronics Australia has completed a six-week social media influencer program designed to increase awareness of LG mobile’s latest smartphone release.
Social Media
Don't call it a Dislike button, but Facebook is taking a new approach to the Like button with a system allowing you to express empathy.
Social Media
oOh! Media has claimed a world-first in out-of-home (OOH) engagement with the launch of its sensory-driven interactive retail screens.
Social Media
A new report showing soaring social media IM usage and greater app engagement means the pressure is on for brands to generate more creative content consumers actually want to share.
Social Media
Twitter has made co-founder Jack Dorsey its new CEO, ending months of speculation and handing him the tough task of turning around the company's sluggish user growth.
Social Media
Australian ecommerce platform player, Bigcommerce, has joined forces with Twitter on its ‘Buy Now’ button as the social platform sets its sights on allowing brands to promote and directly sell products across its network.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
