Social Media
Facebook yesterday announced a new full-screen, mobile ad format called Canvas that's designed to help advertisers engage customers with detailed brand experiences.
Social Media
Facebook rolls out wow, sad, haha, angry and love as reaction options.
Social Media
Facebook is reportedly readying a new user-initiated advertising medium within its popular Messenger app that could reshape the ad industry.
Social Media
Twitter is looking to better assist brands with customers using its social media platform for customer service, offering two new tools to manage interactions.
Social Media
The most pressing challenge for businesses using social media is content creation, a recent report by Hootsuite found.
Social Media
L'Oréal’s in-store click to buy functionality in its augmented reality app, Makeup Genius, is now live, offering customers to purchase cosmetics directly via Priceline online.
Social Media
B2C marketers across the Asia-Pacific are increasingly active in social marketing, adopting an average of five social platforms to drive their branding efforts.
Social Media
Twitter this week will start using an algorithm that reorders how users see the tweets in their timeline. Here are six things to know about Twitter's new feature.
Social Media
Digital marketing agency Havas Helia has created 0101, a beer that was crafted based on data.
Social Media
Digital has given small businesses in Australia an unparalleled opportunity to tell their story by building and interacting with both their local and global community. And that’s allowing innovation to flourish, according to digital strategist, startup advisor and industry commentator, Chris Adams.
Social Media
The next time you watch a concert or other live event online, it could give you a 360-degree view.
Social Media
Marketers are increasingly turning to startups to leverage up-and-coming technology, drive innovation and gain competitive advantage at a reasonable price point, a new report has found.
Social Media
It can be hard to rise above competitive noise, especially when your market includes some less-than-reputable competitors. For energy efficiency specialist, Energy Makeovers, success has meant avoiding the reputational damage that arises when poor service from some players has impacted all.
Social Media
Like any sector in Australia, the motor industry is seeking to find more innovative and creative ways to engage customers through digital and social channels.
Social Media
Facebook's efforts to figure out how users want to connect when they're on the move is paying off. The social network's latest earnings report show that mobile is carrying the company, pushing it to record fourth-quarter results.
Social Media
No more long ATM queues or credit card hassles, now you can pay your way through a day at the races with your mobile phone, with the rollout of Clipp’s cashless technology by the Australian Turf Club.
Social Media
Improving fan experiences through real-time, data-driven storytelling and unified digital platforms is the name of the game for Tennis Australia during this year’s Australian Open.
Social Media
As Facebook prepares to launch its Facebook at Work enterprise collaboration toolset, popular messaging app Slack continues to gain passionate users. Experts say a Slack acquisition could help Facebook ride the smaller company's momentum into enterprise.
Digital Marketing
Now you can talk to your favourite Muppet character on Facebook messenger, thanks to a chat bot that simulates a virtual conversation with fans.
Social Media
The heads of marketing from Facebook and Target took the stage at CES 2016 to discuss how mobile and social media marketing technologies transform the way people shop.
Social Media
Twitter may be getting ready to allow tweets with more than 140 characters, a lot more, according to reports.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
