Why are we dubious about deep learning?
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
TimeOut partners with Snapchat in latest Mondelez Media Innovators campaign
Social media campaign is part of snacking brand's Media Innovators campaign encouraging brand managers to come up with new digital advertising ideas
Mondelez International has taken the wrappers off its latest digitally driven marketing campaign for Cadbury TimeOut under its Media Innovators program.
The snacking giant has partnered with Snapchat on a promotion offering consumers the opportunity to win $10,000 by posting a creative ‘snap’ featuring a TimeOut bar. The program is aimed at engaging young consumers with the brand.
New York-based street artists, Yok & Sheryo, have been brought in to inspire consumers with three pieces of street art visually ‘dramatising’ the TimeOut moment. These will be featured on street posters alongside a blank canvas ready for passers-by to snap.
TimeOut partnered with VICE’s in-house creative agency, Virtue, on the multichannel campaign which encompasses out-of-home, YouTube, VICE Discover, the VICE media network and other digital lead channels.
The TimeOut campaign is one of several launched as part of Mondelez’s and Carat’s Media Innovators program. This follows on from Mondelez’s Mobile Futures program last year, which saw several of its key brands partner with local startups.
Under Media Innovators, brand managers are pitching their ideas to an expert panel in order to win a share of $1 million in advertising budget.
“The TimeOut chocolate bar is all about encouraging you to take time out and enjoy it,” said Cadbury Bars brand manager, Dwayne Hutton. “This fits perfectly with the behaviours of using mobile devices and being active on social media.
“It’s very exciting to be innovating with media and activating on Snapchat for the first time, seeing TimeOut on Snapchat might come as a surprise to some consumers, so we are very excited to see how creative they’ll get with their snaps.”
Other Media Innovators campaigns include a partnership between Picnic, Tinder and NOVA.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...
Joel Pencer
Suncorp outlines customer investments, digitisation as key to business improvement
Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...
Larry A Singleton
What a diversity agenda has done for Kellogg's staff and innovation engagement
Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...
Larry A Singleton
What a diversity agenda has done for Kellogg's staff and innovation engagement
It is an accepted fact that in the present times the mass makes use of digital marketing more often and are more and more enlightened wit...
Digital Marketing Course in Ja
Why RMIT is partnering with Adobe for digital marketing learning
If men were really the dominating brutes that feminist make them out to be ,then women really would be second class citizens. Without th...
aaron
Analysis: Gillette's latest ad only proves why brands standing for positive change is vital