Designing for a cashless society
More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.
TimeOut partners with Snapchat in latest Mondelez Media Innovators campaign
Social media campaign is part of snacking brand's Media Innovators campaign encouraging brand managers to come up with new digital advertising ideas
Mondelez International has taken the wrappers off its latest digitally driven marketing campaign for Cadbury TimeOut under its Media Innovators program.
The snacking giant has partnered with Snapchat on a promotion offering consumers the opportunity to win $10,000 by posting a creative ‘snap’ featuring a TimeOut bar. The program is aimed at engaging young consumers with the brand.
New York-based street artists, Yok & Sheryo, have been brought in to inspire consumers with three pieces of street art visually ‘dramatising’ the TimeOut moment. These will be featured on street posters alongside a blank canvas ready for passers-by to snap.
TimeOut partnered with VICE’s in-house creative agency, Virtue, on the multichannel campaign which encompasses out-of-home, YouTube, VICE Discover, the VICE media network and other digital lead channels.
The TimeOut campaign is one of several launched as part of Mondelez’s and Carat’s Media Innovators program. This follows on from Mondelez’s Mobile Futures program last year, which saw several of its key brands partner with local startups.
Under Media Innovators, brand managers are pitching their ideas to an expert panel in order to win a share of $1 million in advertising budget.
“The TimeOut chocolate bar is all about encouraging you to take time out and enjoy it,” said Cadbury Bars brand manager, Dwayne Hutton. “This fits perfectly with the behaviours of using mobile devices and being active on social media.
“It’s very exciting to be innovating with media and activating on Snapchat for the first time, seeing TimeOut on Snapchat might come as a surprise to some consumers, so we are very excited to see how creative they’ll get with their snaps.”
Other Media Innovators campaigns include a partnership between Picnic, Tinder and NOVA.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
This is pure vomit material. Self congratulatory blurbs. No evidence of any innovation or actual value created. Most marketers have compl...
Bobbo
Announcing the CMO50 for 2018
Unfortunately, the title "AdTech Magic Quadrant" is misleading as it only represent a fraction of the ecosystem. It it is a useful docume...
Ludovic Leforestier
Report: Gartner recognises the best adtech players in Magic Quadrant
Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...
Giridhar Prathap Reddy
Australian Open chalks up strong ticket sales with chatbot
Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.
Melinda Gonzalez
CMO launches CMO CX, debuts customer experience maturity assessment
A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...
Ian Moyse
Salesforce: Personalisation is a long way off what consumers now expect