Hootsuite ties into Microsoft's Dynamics CRM to turn likes into leads

The social networking app also now works with SharePoint and Yammer

More companies are turning to social media as a way to communicate with their customers, and Hootsuite is working with Microsoft to make that even easier through an integration with the company's products.

The social media management platform, which offers companies a variety of tools to better work with their social media presence across services including Twitter, Facebook and Instagram, on Tuesday announced new ways to connect to Dynamics CRM Online, SharePoint and Yammer.

First off, users will be able to identify leads, opportunities and cases from social media posts in Hootsuite and then put them directly into Dynamics where they can be acted on by a sales or customer service team. Users can also attach social data to a customer's record inside Dynamics so that it's possible to have a fuller (if creepier) picture of who a company is selling to.

Integrating Dynamics with Hootsuite is an important move for Microsoft. The smaller company already has an integration with Salesforce, which Dynamics is competing with in the CRM market. That integration should also help companies that use Microsoft's customer management tool, since customers are increasingly taking to social media to discuss their experiences with companies.

Hootsuite's connection with SharePoint lets users save social media posts from networks like Twitter and Facebook to public and team Sites. Users will also be able to bring up content from SharePoint in Hootsuite's dashboard, alongside other social feeds.

People who use Microsoft's Yammer social network to connect with other people in their company can now view content from and post directly to it from the Hootsuite dashboard. They can also share posts from other social networks to Yammer from Hootsuite's dashboard to pull in outside content for discussion among co-workers.

These features should give people who manage social media accounts for a company that's tightly integrated with Microsoft's services a single place to go in order to work with other people inside their organization. This isn't the first time Hootsuite has integrated with collaboration tools. Companies can also connect the social media service with applications including Google Drive, Box and HipChat.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is your content marketing missing the mark?

Does it ever seem like the content you create falls flat on its face or that the leads you’re generating aren’t worth following up?

Dan Ratner

managing director, uberbrand

​ Creating a purpose-driven brand

So you want to be a brand with purpose. But what does it actually mean to build a brand with real meaning?

Paul Chappell

Partner and managing director, Brand + Story

Customer experience crisis: Proactively mitigating the risk of broken promises

Last Friday, three weeks after United Airline’s spectacular customer experience disaster, customers received a letter from the company’s CEO, Oscar Munoz.

Very rarely have I come across views so true. There are so many gems in this article, reflective of reality, onec can read it again and a...

Shyam Mishra

ANZ digital chief: Tackle the ‘frozen middle’ of your organisation or face irrelevancy

Read more

STOP STEALING BUISNESS CLASS TOILETS from A380, new 787's and A330's!!!!Thats what you call customer experience ONE toilet for all Busine...

Joe

Qantas CMO: What it's taking to evolve our customer experience

Read more

Dare i suggest that a "CEO" role in a peak industry body like Think Brink is not really much of a leap from CMO because it is also a mark...

Sventana

CMO to CEO: Think Brick chief reveals what it takes to make the jump

Read more

Grate post, thanks for the post.No matter what your business is, if you do no not rank among the top most search results of Google, Yahoo...

Rahul

Image intelligence:10 must-see infographics for marketers

Read more

Thank you Shane Blandford for carrying my Smarketing vision into KM !

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

Latest Podcast

More podcasts

Sign in