Hootsuite ties into Microsoft's Dynamics CRM to turn likes into leads

The social networking app also now works with SharePoint and Yammer

More companies are turning to social media as a way to communicate with their customers, and Hootsuite is working with Microsoft to make that even easier through an integration with the company's products.

The social media management platform, which offers companies a variety of tools to better work with their social media presence across services including Twitter, Facebook and Instagram, on Tuesday announced new ways to connect to Dynamics CRM Online, SharePoint and Yammer.

First off, users will be able to identify leads, opportunities and cases from social media posts in Hootsuite and then put them directly into Dynamics where they can be acted on by a sales or customer service team. Users can also attach social data to a customer's record inside Dynamics so that it's possible to have a fuller (if creepier) picture of who a company is selling to.

Integrating Dynamics with Hootsuite is an important move for Microsoft. The smaller company already has an integration with Salesforce, which Dynamics is competing with in the CRM market. That integration should also help companies that use Microsoft's customer management tool, since customers are increasingly taking to social media to discuss their experiences with companies.

Hootsuite's connection with SharePoint lets users save social media posts from networks like Twitter and Facebook to public and team Sites. Users will also be able to bring up content from SharePoint in Hootsuite's dashboard, alongside other social feeds.

People who use Microsoft's Yammer social network to connect with other people in their company can now view content from and post directly to it from the Hootsuite dashboard. They can also share posts from other social networks to Yammer from Hootsuite's dashboard to pull in outside content for discussion among co-workers.

These features should give people who manage social media accounts for a company that's tightly integrated with Microsoft's services a single place to go in order to work with other people inside their organization. This isn't the first time Hootsuite has integrated with collaboration tools. Companies can also connect the social media service with applications including Google Drive, Box and HipChat.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

The blogs are really appreciable and one can trust the knowledge and information provided in the writing.The article you do produce on a ...

Prince Arora

5 brand strategy lessons from Gelato Messina

Read more

Thanks for sharing! Meet the Softcrylic team at Adobe Summit 2019. This team works with a broad range of clients helping solve complex bu...

Anderw Hagel

What Richard Branson has to say about experience delivery, leadership and disruption

Read more

Latest Podcast

More podcasts

Sign in