As many as 100,000 devices could be sold to the US Army, highlighting Microsoft efforts to target augmented reality at the enterprise level.
Measurement & Analytics
Adobe, SAP and Microsoft have joined forces in a new Open Data Initiative (ODI) which the vendor trio say will shake-up customer experience delivering by allowing clients to combine and harness data from across their respective technology platforms.
Digital Marketing
In an effort to allow consumers to transfer data in and out of any participating platform, Facebook, Google, Microsoft, and Twitter have joined forces to create the Data Transfer Project (DTP).
Digital Marketing
All the latest martech and adtech news this week from Blis, Hubspot, AMSRO, Microsoft, Amobee,Omnicom, Sizmek and Google.
Digital Marketing
All the latest martech and adtech news this week from Google, InMobi, Microsoft, Leanplum, Tact, Campaign Monitor, PubMatic, Confirmit, TVSquared, Freckle and EZToken.
Digital Marketing
All the latest martech and adtech news this week from Microsoft, HubSpot, Tableau, Attunity, and more.
Digital Marketing
Australian specialty baby goods retailer, Baby Bunting, is transforming its online retail environment, moving beyond the traditional shopping cart and instead providing what it says are engaging customer experiences.
Leadership
Suncorp customer experience stalwart and former CMO, Mark Reinke, is leaving the business after 14 years.
Strategy
There’s no question today’s brands recognise the purpose of gathering customer intelligence (CI) is is to better understand customer motivations in order to drive future growth.
Microsoft plans to pilot a blockchain-based digital ID platform that would allow users to control access to sensitive online information via an encrypted data hub.
Digital Marketing
All the latest martech, adtech and customer technology news from engaged:BDR, Optus, Microsoft, Gaze, Act-On Software and Criteo.
Leadership
G2 Crowd has scooped HubSpot’s Ryan Bonnici as its new CMO to lead global marketing strategy, replacing Adrienne Weissman, who’s been named chief crowd officer and executive vice-president of partnerships.
Digital Marketing
All the latest martech, adtech and CXtech news from Microsoft, PoweredLocal, Tealium, Salesforce, Medallia, Nuance, LeanPlum, Metamarkets, PubMatic and Freshdesk.
Digital Marketing
All the latest martech and adtech news from Zeta Global, Oracle, Marketo, Microsoft, Optimizely, AdRoll, Rocket Fuel and Hootsuite.
Digital Marketing
Adobe has launched its first Advertising Cloud and is pooling its suite of marketing, advertising and business solutions under a wider Experience Cloud as its seeks to shore up a dominant position providing customer experience technology across the enterprise.
Digital Marketing
All the latest martech and adtech news from Emarsys, Return Path, AppNexus, I Synergy Group, Microsoft, Bpm'online, Salesfusion, Civis and MarianaIQ.
A whole-of-business project to replace disparate CRM and customer data instances with a unified CRM platform has finally given staff at Beyond Bank a single customer view.
Leadership
The push to transform customer experiences through data-driven digital capability is empowering CMOs and giving the marketing function an increasingly important role to play in digital transformation, Microsoft’s Australian CMO and COO claims.
Digital Marketing
All the latest martech and adtech news from Rubicon Project, Criteo, SteelHouse, Microsoft, Oracle, Freshdesk, Emarsys, Voyager Labs, LiveRamp, InMobi and Moat.
Digital Marketing
All the latest martech and adtech news this week from The Trade Desk, Microsoft, Act-On Software, LiveRamp, Atlassian, Helpshift, iPerceptions, GetResponse, ActiveCampaign and RadiumOne.
Digital Marketing
All the latest martech, adtech and product news from Salesforce, Krux, Microsoft, Criteo, Pegasystems, Nugit, TapFwd, Google, Marketo, Contently and Oracle.
It’s no secret that customer experience (CX) is now a boardroom conversation – and for ...
You’ve heard the old sayings: “It’s the people that make the place,” and “You’re only ...
This resource is the LogMeIn 2018 AI Customer Experience Report. As customer experience becomes a ...
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...
Fraction Tech
Is artificial intelligence riddled with bias? - Customer Design - CMO Australia
https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...
savefrom
iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...
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The Star's first CMO creates all-new marketing team
Good tips to follow. Thank you!
Anna Travis
5 things every business can do to drive brand loyalty
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight