Digital Marketing
All the latest martech, adtech and customer technology news from Bynder, Microsoft, OpenAI, The Trade Desk, Complexica, Snowplow, Genesys, AWS, Brightcove, Magnite and Alchemer.
CMO and Microsoft Dynamics 365 partnered on a lively in-person roundtable conversation in Sydney in November to explore ways marketing leaders becomes more proficient and effective at leading customer journey-led experiences.
Digital Marketing
All the latest martech, adtech and customer technology news from Livewire, Trendii, Sendinblue, Contentsquare, Qlik, Databricks, Microsoft, UiPath, Flatfile and Toluna.
Measurement & Analytics
All the latest martech and adtech news from Cordial, Amobee, Oracle, Microsoft, Alida, Infobip, InfoSum and Annex Cloud.
Digital Marketing
You know you’re onto must-have technology capability when there isn’t a single person in the business who questions ROI from the investment. And that’s exactly what’s happened at Australian fashion retailer, Accent Group, when it began overhauling its data management, reporting and analytics systems.
Digital Marketing
All the latest martech and adtech news from Salesforce, Microsoft, Criteo, Validity, Innovid, humii, HubSpot and PubMatic.
Leadership
Microsoft has brought on a new chief marketing officer after promoting Pip Arthur to a product management leadership position in its Workplace Business Group.
Digital Marketing
All the latest martech and adtech news from Dynamic Yield, Optimizely, Smartly.io, Xandr, Rokt, GumGum, Dialpad and Exotel.
Digital Marketing
All the latest martech and adtech news from Dun & Bradstreet, Treasure Data, Microsoft, Tableau, Medallia, Celtra, DoubleVerify and Demandbase.
Digital Marketing
All the latest martech and adtech news from Sitecore, Mailchimp, Convo Ink, Tableau, Hootsuite, Acquia, MessageMedia and Pipeliner CRM.
Digital Marketing
All the latest martech, customer and adtech news from Qlik, Dun & Bradstreet, Microsoft, Mapp, Demandbase, Zynga, Databook and Pecan.ai
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
Digital Marketing
Google has been hit with an antitrust lawsuit by the US Department of Justice (DOJ) for unlawfully maintaining a monopoly in search and search advertising, in what the DOJ says is a violation of US antitrust laws.
Social Media
Oracle has been named as part of a TikTok proposal to the US Government to try and overcome security concerns around the social media platform, knocking out rival, Microsoft, for the prize.
Social Media
Short-form video app Tik Tok is in line to be acquired by Microsoft in the US, with the computing giant saying it’s discussions are continuing. It comes after TikTok recently launched its marketing offering, encouraging brands not to make ads, but instead TikToks.
Leadership
IBM was the first big tech outfit to announce it is closing down its facial recognition system amid the Black Lives Matter racial discrimination protests in the US and around the world. Since then, Amazon and Microsoft have followed suit, with all three wanting to no longer provide the technology for policing in the US.
Measurement & Analytics
Salesforce has dominated for leadership and vision in Gartner’s latest rankings of the top customer service and support software vendors globally. But a number of other players have been highlighted as leaders in what is fast becoming a busy list.
Digital Marketing
All the latest martech and adtech news this week from Sendoso, Tableau, Microsoft and Workday, Zalora and Trade Desk, Templafy, Criteo, BrandMuscle and Widen, and AdMobilize and Seedooh
Digital Marketing
All the latest martech and adtech news this week from Google and Microsoft, AdRoll, LogMeIn, LiveChat, Zeotap, ContentCal, LiveTiles, Adverity and Women of Martech
Digital Marketing
We’ve entered the decade of the CMO and CIO, where partnership between the two functions has become the critical element driving business success in the digital age.
Digital Marketing
All the latest martech and adtech news this week from ActiveCampaign, Flamingo Ai, Vibes and Infutor, Strategus, Quadrant, LiveRamp, Microsoft, Genesys, Demandbase and Qlik.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
