Adobe, SAP and Microsoft have joined forces in a new Open Data Initiative (ODI) which the vendor trio say will shake-up customer experience delivering by allowing clients to combine and harness data from across their respective technology platforms.

​In an effort to allow consumers to transfer data in and out of any participating platform, Facebook, Google, Microsoft, and Twitter have joined forces to create the Data Transfer Project (DTP).

All the latest martech and adtech news this week from Blis, Hubspot, AMSRO, Microsoft, Amobee,Omnicom, Sizmek and Google.

All the latest martech and adtech news this week from Google, InMobi, Microsoft, Leanplum, Tact, Campaign Monitor, PubMatic, Confirmit, TVSquared, Freckle and EZToken.

All the latest martech and adtech news this week from Microsoft, HubSpot, Tableau, Attunity, and more.

Australian specialty baby goods retailer, Baby Bunting, is transforming its online retail environment, moving beyond the traditional shopping cart and instead providing what it says are engaging customer experiences.

Suncorp customer experience stalwart and former CMO, Mark Reinke, is leaving the business after 14 years.

There’s no question today’s brands recognise the purpose of gathering customer intelligence (CI) is is to better understand customer motivations in order to drive future growth.

Microsoft plans to pilot a blockchain-based digital ID platform that would allow users to control access to sensitive online information via an encrypted data hub.

All the latest martech, adtech and customer technology news from engaged:BDR, Optus, Microsoft, Gaze, Act-On Software and Criteo.

G2 Crowd has scooped HubSpot’s Ryan Bonnici as its new CMO to lead global marketing strategy, replacing Adrienne Weissman, who’s been named chief crowd officer and executive vice-president of partnerships.

All the latest martech, adtech and CXtech news from Microsoft, PoweredLocal, Tealium, Salesforce, Medallia, Nuance, LeanPlum, Metamarkets, PubMatic and Freshdesk.

All the latest martech and adtech news from Zeta Global, Oracle, Marketo, Microsoft, Optimizely, AdRoll, Rocket Fuel and Hootsuite.

Adobe has launched its first Advertising Cloud and is pooling its suite of marketing, advertising and business solutions under a wider Experience Cloud as its seeks to shore up a dominant position providing customer experience technology across the enterprise.

All the latest martech and adtech news from Emarsys, Return Path, AppNexus, I Synergy Group, Microsoft, Bpm'online, Salesfusion, Civis and MarianaIQ.

A whole-of-business project to replace disparate CRM and customer data instances with a unified CRM platform has finally given staff at Beyond Bank a single customer view.

The push to transform customer experiences through data-driven digital capability is empowering CMOs and giving the marketing function an increasingly important role to play in digital transformation, Microsoft’s Australian CMO and COO claims.

All the latest martech and adtech news from Rubicon Project, Criteo, SteelHouse, Microsoft, Oracle, Freshdesk, Emarsys, Voyager Labs, LiveRamp, InMobi and Moat.

All the latest martech and adtech news this week from The Trade Desk, Microsoft, Act-On Software, LiveRamp, Atlassian, Helpshift, iPerceptions, GetResponse, ActiveCampaign and RadiumOne.

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All the latest martech and adtech news from Tealium, Oracle, Adobe, Microsoft, Magento, AppNexus, DataXu, Beckon, Neustar, YesPath and ProsperWorks.