Microsoft

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

Digital Marketing

The US government files antitrust suit against Google

Google has been hit with an antitrust lawsuit by the US Department of Justice (DOJ) for unlawfully maintaining a monopoly in search and search advertising, in what the DOJ says is a violation of US antitrust laws.

Social Media

Microsoft looks to buy TikTok

Short-form video app Tik Tok is in line to be acquired by Microsoft in the US, with the computing giant saying it’s discussions are continuing. It comes after TikTok recently launched its marketing offering, encouraging brands not to make ads, but instead TikToks.

Leadership

Spotlight on facial recognition after IBM, Amazon and Microsoft bans

IBM was the first big tech outfit to announce it is closing down its facial recognition system amid the Black Lives Matter racial discrimination protests in the US and around the world. Since then, Amazon and Microsoft have followed suit, with all three wanting to no longer provide the technology for policing in the US.

CMO50 2019 #13: Pip Arthur

​The most creative marketing typically starts with a deep appreciation of the audience you serve, says CMO and head of communications at Microsoft Australia, Pip Arthur.

Digital Marketing

CMO's top 10 martech stories for the week - 18 July 2019

All the latest martech and adtech news this week from Near, Adobe, Avanade, Emarsys, IRI, Rightpoint, Bowfin, IgnitionOne, Clarus, True Influence, OneTrust, HubSpot, Verint, Microsoft, Flybits, and more.

Digital Marketing

CMO's top 10 martech stories for the week - 27 June 2019

All the latest martech and adtech news this week from Dun & Bradstreet, Lattice Engines, Appian, Twilio, Salesforce, Microsoft, VidMob, Automation Anywhere, MediaMath, Rubicon, Actito, SmartFocus, Longtail UX, Sitecore, SimilarWeb and IntentData.io.

cmo-xs-promo

Featured Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

More whitepapers

Latest Videos

More Videos

Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.

Raj

What marketers need to know about robotic process automation

Read more

who wants to date me I am 9 years old and i am a boy

Jeremy Hawkins

Sink a sub gaming experience signals Subway's renewed brand push

Read more

Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

Read more

Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

Read more

CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

Anna Janicka

Sensis rebrands to Thryv and brings business software to Australian SMBs

Read more

Blog Posts

Attention marketers, it’s the small things that make a big difference

Marketers spend their careers searching for the formula that can improve the bottom line for their brands. Most new marketers also come into a role and feel like they need to put their own stamp on things.

Peter Pynta

CEO APAC, Neuro-Insight

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in