Stories by Blair Hanley Frank

IBM-Salesforce deal will bring Watson data into applications

Watson and Einstein are teaming up, and IBM and Salesforce hope the pairing proves as smart as it sounds. The two companies are working together to bring information from IBM systems into Salesforce’s products through a series of integrations announced Monday.

Social Media

You can now buy things from Facebook bots

Facebook bots will now be able to conduct business and display their own custom user interfaces, after an update the company announced Monday morning aimed at enhancing its platform capabilities.

This is Microsoft's vision of a holographic office

Microsoft showed off a demo of how the HoloLens could be used in a business context at its Worldwide Partner Conference on Monday, aiming to attract interest from the developers and integrators in the audience.

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Featured Whitepapers

State of the CMO 2021

CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...

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Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

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