Bigcommerce joins ranks behind new Twitter Buy Now button

Australian ecommerce platform provider is one of several partners now supporting the new sales conversion tool available through the social network

Australian ecommerce platform player, Bigcommerce, has joined forces with Twitter on its ‘Buy Now’ button as the social platform sets its sights on allowing brands to promote and directly sell products across its network.

Under the arrangement, Tweets including links to products sold by Bigcommerce clients are automatically converted into buy buttons, allowing consumers to search and purchase products from within the timeline. Other ecommerce platforms supporting Buy Now include Shopify, Demandware and Stripe Relay.

In a statement, Bigcommerce said merchants would be able to include a buy call to action on promoted or organic Tweets, highlighting products relevant to social conversations and providing a way for consumers to search for products across desktops, mobiles and tablets. Buy Now also features a native checkout capability, as well as a ‘checkout flow’, which stores and encrypts payment and shipping information so that consumers can make repeat purchases within two clicks.

Bigcommerce said it’s also offering a control panel for centralised order processing via the Twitter Buy Now function.

The Buy Now button will be available in the US first over coming months, before being rolled out internationally in 2016.

Retailers tapping into the capability include Best Buy, Adidas and PacSun.

We’ve been a long-time partner of Twitter and this is the latest step in working together to innovate our social shopping and commerce experience,” said Chris Murphy, managing editor of Adidas’ Newsroom. “We will continue to work with Twitter to lead the social and digital conversation with a focused pursuit of seamless shopping.”

Twitter first launched tests on the Buy button 12 months ago, partnering with a number of US merchants and musicians on offering products for sale.

“Bigcommerce’s Twitter Buy Now functionality provides an opportunity for our merchants to significantly boost demand generation and sales for their business,” said Bigcommerce CEO, Brent Bellm.

Twitter is not alone in its efforts to bring ecommerce functionality directly into its network. Facebook is also helping businesses create online storefronts and has been testing buy buttons in its news feed as well as business pages for the past year. Pinterest also introduced buyable pins in users’ feeds earlier this year for major retailers including Macy’s and Nordstrom.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

Sign in