Bigcommerce joins ranks behind new Twitter Buy Now button

Australian ecommerce platform provider is one of several partners now supporting the new sales conversion tool available through the social network

Australian ecommerce platform player, Bigcommerce, has joined forces with Twitter on its ‘Buy Now’ button as the social platform sets its sights on allowing brands to promote and directly sell products across its network.

Under the arrangement, Tweets including links to products sold by Bigcommerce clients are automatically converted into buy buttons, allowing consumers to search and purchase products from within the timeline. Other ecommerce platforms supporting Buy Now include Shopify, Demandware and Stripe Relay.

In a statement, Bigcommerce said merchants would be able to include a buy call to action on promoted or organic Tweets, highlighting products relevant to social conversations and providing a way for consumers to search for products across desktops, mobiles and tablets. Buy Now also features a native checkout capability, as well as a ‘checkout flow’, which stores and encrypts payment and shipping information so that consumers can make repeat purchases within two clicks.

Bigcommerce said it’s also offering a control panel for centralised order processing via the Twitter Buy Now function.

The Buy Now button will be available in the US first over coming months, before being rolled out internationally in 2016.

Retailers tapping into the capability include Best Buy, Adidas and PacSun.

We’ve been a long-time partner of Twitter and this is the latest step in working together to innovate our social shopping and commerce experience,” said Chris Murphy, managing editor of Adidas’ Newsroom. “We will continue to work with Twitter to lead the social and digital conversation with a focused pursuit of seamless shopping.”

Twitter first launched tests on the Buy button 12 months ago, partnering with a number of US merchants and musicians on offering products for sale.

“Bigcommerce’s Twitter Buy Now functionality provides an opportunity for our merchants to significantly boost demand generation and sales for their business,” said Bigcommerce CEO, Brent Bellm.

Twitter is not alone in its efforts to bring ecommerce functionality directly into its network. Facebook is also helping businesses create online storefronts and has been testing buy buttons in its news feed as well as business pages for the past year. Pinterest also introduced buyable pins in users’ feeds earlier this year for major retailers including Macy’s and Nordstrom.

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

Creating the ultimate customer-centric environment in 2018

All businesses today that are serious about being successful have adopted a customer-centric environment.

Katja Forbes

Founder and chief, sfyte

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Hey Nadia, interesting read. We have all read about what your chatbots should offer or have but haven't came across with anything about w...

Ashish K Jain

What not to do when building chatbots and voice-based brand interactions

Read more

There are some many other great solutions compared to the ones you listed here. Our clients left some of those and switched to MARA (getM...

Alexandru Rada

CMO's top 10 martech stories for the week - 9 June

Read more

Charming Shane. You know this is a public forum, right ?

Peter Strohkorb

​CMO Interview: Why aligning sales and marketing drives innovation at Konica Minolta

Read more

I agree customer intimacy is a great way of creating better customer experience. Especially in the Insurance and Financial industry. Her...

Jessicalopez1989

Why getting intimate is key to creating a great customer experience and optimising customer value

Read more

Latest Podcast

More podcasts

Sign in