Bigcommerce joins ranks behind new Twitter Buy Now button

Australian ecommerce platform provider is one of several partners now supporting the new sales conversion tool available through the social network

Australian ecommerce platform player, Bigcommerce, has joined forces with Twitter on its ‘Buy Now’ button as the social platform sets its sights on allowing brands to promote and directly sell products across its network.

Under the arrangement, Tweets including links to products sold by Bigcommerce clients are automatically converted into buy buttons, allowing consumers to search and purchase products from within the timeline. Other ecommerce platforms supporting Buy Now include Shopify, Demandware and Stripe Relay.

In a statement, Bigcommerce said merchants would be able to include a buy call to action on promoted or organic Tweets, highlighting products relevant to social conversations and providing a way for consumers to search for products across desktops, mobiles and tablets. Buy Now also features a native checkout capability, as well as a ‘checkout flow’, which stores and encrypts payment and shipping information so that consumers can make repeat purchases within two clicks.

Bigcommerce said it’s also offering a control panel for centralised order processing via the Twitter Buy Now function.

The Buy Now button will be available in the US first over coming months, before being rolled out internationally in 2016.

Retailers tapping into the capability include Best Buy, Adidas and PacSun.

We’ve been a long-time partner of Twitter and this is the latest step in working together to innovate our social shopping and commerce experience,” said Chris Murphy, managing editor of Adidas’ Newsroom. “We will continue to work with Twitter to lead the social and digital conversation with a focused pursuit of seamless shopping.”

Twitter first launched tests on the Buy button 12 months ago, partnering with a number of US merchants and musicians on offering products for sale.

“Bigcommerce’s Twitter Buy Now functionality provides an opportunity for our merchants to significantly boost demand generation and sales for their business,” said Bigcommerce CEO, Brent Bellm.

Twitter is not alone in its efforts to bring ecommerce functionality directly into its network. Facebook is also helping businesses create online storefronts and has been testing buy buttons in its news feed as well as business pages for the past year. Pinterest also introduced buyable pins in users’ feeds earlier this year for major retailers including Macy’s and Nordstrom.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

5 things every business can do to drive brand loyalty

If you’re in any customer-centric role, you’ll likely be familiar with the Net Promoter Score (NPS) – one of the most popular tools for brands to measure their customer sentiment.

Catherine Anderson

Chief customer officer, Powershop Australia

What the modern gig economy is doing to customer experience

Most marketing theory was established in the context of stable employment relationships. From front-line staff to marketing strategists and brand managers, employees generally enjoyed job security with classic benefits such as superannuation plans, stable income streams, employment rights, training, sabbaticals and long-service leave.

Dr Chris Baumann

Associate professor, Macquarie University

The new data hierarchy

We are all digital lab rats spewing treasure troves of personal data wherever we go.

Gerry Murray

Research director, marketing and sales technology services, IDC

Because you are missing the point of the term "disruption"

Sean

Uber for the truckies: How one Aussie startup is disrupting the freight industry

Read more

Absolutely agree with this ... Facebook doesn't care what adds they show. You report an add for fake news/scam and it just remains "open...

Quasi Carbon

Unilever CMO threatens Facebook, Google with digital advertising boycott

Read more

How to create Pinball game in 4 minshttps://youtu.be/S1bsp7del3M

Alex Atmavan

Rethinking gamification in marketing

Read more

True Local - one of the least credible review sites on the entire internet.

MyNameIsStomp

Former Virgin Mobile CMO and CEO joins oOh! as first customer chief

Read more

Data-driven marketing solutions are the way forward to inspire customer engagement. Data should be given a long leash when it comes ident...

Claudia

C-suite perspectives: How Ray White's executive perceive marketing's role today

Read more

Latest Podcast

More podcasts

Sign in