Leadership News, Features, and Interviews

In today’s highly competitive mad-tech landscape, it takes a lot for martech companies to foster scalable business growth. We speak to leading marketing, tech and ad experts and discover four key business lessons they're now employing when looking to generate sustainable growth and win over customers.

Digital technology has wrought unprecedented change on marketing, rewriting both the media landscape and the back-end systems and processes that marketers use to reach it. With so much focus on the technologies transforming marketing, it is not surprising managers and employees feel they are scrambling to keep up.

We’re excited to announce our final line-up of speakers for CMO Momentum in Sydney on 20 July!

Telstra’s former GM of consumer has swapped telco land for automobiles and become the first chief marketing officer at the Royal Automobile Club of Victoria (RACV).

RedBalloon’s CEO, Nick Baker, and first CMO, Rapthi Thanapalasingam, have left the online gift experiences business as part of a wholesale restructure of the organisation.

For the first time ever, CMO is holding a live webinar for the CMO50, giving all of our readers the opportunity to engage with three of the country’s finest marketing leaders.

Ask SumoSalad co-founder and CEO, Luke Baylis, what it means to be innovative, and he’ll tell you it requires a lot of hard work, creativity and the ability to communicate.

They say a problem shared is a problem halved. But when it comes to building a brand, sharing that problem with the wrong partner can have serious negative consequences.

For more than 30 years, South Australian-based skincare brand, Jurlique, has been synonymous with natural, high-quality, botanical-based products. But three owners and a succession of leaders in recent years, along with six short-lived marketing chiefs and a few misguided assumptions about the brand’s strengths with a geographically disperse consumer base, led to inconsistencies in approach that impeded growth.

QBE Australia has promoted executive GM of marketing, Bettina Pidcock, to chief customer officer, the first such role to be introduced at the insurance group.

Global digital adtech company, RhythmOne, has acquired the assets of data-driven marketing platform RadiumOne.

Music streaming service Pandora confirmed it is closing its doors in Australia and New Zealand after five years.

One of the mistaken beliefs people have around digital transformation is that recruiting for skills and experience is more important than having internal talent, AGL’s chief sales and marketing officer, Sandra de Castro, claims.

Australian hospitality and entertainment group, Solotel, has crowned Dan Lacaze as its first group marketing director, a role that invites him to the executive leadership table.

Customer advocacy is being increasingly listed as a CMO’s highest strategic priority. In our latest Food for Thought series we asked leading marketers: What does customer advocacy mean to you and your team?

A new company looking to help local organisations benchmark their digital maturity and strategic effectiveness has launched in Australia.

​SumoSalad co-founder and CEO, Luke Baylis, talks about marketing's broader business role and why he's so keen to improve customer understanding at the healthy fast food restaurant chain.

Google remains as Australia’s most influential brand, with social media giant Facebook a close second, a new study from Ipsos reports.

More than 60 per cent of Australian marketing leaders own their organisation’s digital strategy as well as customer experience management, the latest State of the CMO 2017 has discovered.

CMO is delighted to announce nominations for the 2017 edition of our CMO50 are now open.

It’s being imperfect, rather than perfect, that brands should focus on if they want to win over consumers.