RACV appoints its first chief marketing officer

Victorian automotive association recruits former Telstra marketer as its first executive-level marketing chief

Telstra’s former GM of consumer has swapped telco land for automobiles and become the first chief marketing officer at the Royal Automobile Club of Victoria (RACV).

An RACV spokesperson confirmed the appointment, telling CMO that it is a newly created role in the marketing area.

Thomas is originally from the UK, and built up years of telco experience working in a number of marketing and digital roles with the O2 brand, including head of consumer mobile acquisition, head of new customer marketing, and head of online commerce and optimisation. Prior to this, he was a marketing leader at GE Money.

Thomas relocated to Australia in April 2015 to join Telstra as its general manager of consumer business, with responsibility for all brand positioning activity and consumer advertising.

In a post on LinkedIn announcing his new role, Thomas said he was proud and delighted to be joining RACV in Melbourne as its executive-level CMO.

“It's a real privilege to join what is a great team, and such a respected and trusted business with so much opportunity. I can't wait to get started,” he said.

RACV provides roadside assistance, and home and car insurance in Victoria and has more than 2.1 million members.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Well, the conversion can be increased by just using marketing, but in general if you are considering an example with Magento, then it is ...

Bob

How Remedy is using digital marketing and commerce to drive conversion

Read more

yo nice article

Bob

6 Ways to ramp up Social Media to Your Web Design

Read more

Thanks for sharing with us. I just loved your way of presentation. I enjoyed reading this .Thanks for sharing and keep writing. It is goo...

Nisha

Cancer Council: Finding the physical-virtual engagement balance post-COVID

Read more

yes AI should be a course so many People Use AI https://g-techsolutions.com...

M Abdullah Khan

Is AI on course to take over human creativity? - Modern creative - CMO Australia

Read more

Extremely informative. One should definitely go through the blog in order to know different aspects of the top retail technology.

Pooja Gupta

Donut King takes in-store marketing to the next digital level

Read more

Blog Posts

Brand storytelling lessons from Singapore’s iconic Fullerton hotel

In early 2020, I had the pleasure of staying at the newly opened Fullerton Hotel in Sydney. It was on this trip I first became aware of the Fullerton’s commitment to brand storytelling.

Gabrielle Dolan

Business storytelling leader

You’re doing it wrong: Emotion doesn’t mean emotional

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied.

Zac Martin

Senior planner, Ogilvy Melbourne

Why does brand execution often kill creativity?

The launch of a new brand, or indeed a rebrand, is a transformation to be greeted with fanfare. So why is it that once the brand has launched, the brand execution phase can also be the moment at which you kill its creativity?

Rich Curtis

CEO, FutureBrand A/NZ

Sign in