Victorian automotive association recruits former Telstra marketer as its first executive-level marketing chief
Telstra’s former GM of consumer has swapped telco land for automobiles and become the first chief marketing officer at the Royal Automobile Club of Victoria (RACV).
An RACV spokesperson confirmed the appointment, telling CMO that it is a newly created role in the marketing area.
Thomas is originally from the UK, and built up years of telco experience working in a number of marketing and digital roles with the O2 brand, including head of consumer mobile acquisition, head of new customer marketing, and head of online commerce and optimisation. Prior to this, he was a marketing leader at GE Money.
Thomas relocated to Australia in April 2015 to join Telstra as its general manager of consumer business, with responsibility for all brand positioning activity and consumer advertising.
In a post on LinkedIn announcing his new role, Thomas said he was proud and delighted to be joining RACV in Melbourne as its executive-level CMO.
“It's a real privilege to join what is a great team, and such a respected and trusted business with so much opportunity. I can't wait to get started,” he said.
RACV provides roadside assistance, and home and car insurance in Victoria and has more than 2.1 million members.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...
Vanessa Skye Mitchell
DNA-based marketing: The next big thing?
RIP holden
Max Polding
Marketing professor: For Holden, brand nostalgia ain’t what it used to be
Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.
David Andersen
DNA-based marketing: The next big thing?
Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...
Dotz Web Technologies
Predictions: 9 digital marketing trends for 2019
So who then is correct? The Research or The skilled Digital people.
Anene
Report reveals Australia faces digital skills shortage