Social purpose: Oxygen for your brand health vitals
If trust is the new currency, then we’re in deep trouble. Here's why.
Victorian automotive association recruits former Telstra marketer as its first executive-level marketing chief
Telstra’s former GM of consumer has swapped telco land for automobiles and become the first chief marketing officer at the Royal Automobile Club of Victoria (RACV).
An RACV spokesperson confirmed the appointment, telling CMO that it is a newly created role in the marketing area.
Thomas is originally from the UK, and built up years of telco experience working in a number of marketing and digital roles with the O2 brand, including head of consumer mobile acquisition, head of new customer marketing, and head of online commerce and optimisation. Prior to this, he was a marketing leader at GE Money.
Thomas relocated to Australia in April 2015 to join Telstra as its general manager of consumer business, with responsibility for all brand positioning activity and consumer advertising.
In a post on LinkedIn announcing his new role, Thomas said he was proud and delighted to be joining RACV in Melbourne as its executive-level CMO.
“It's a real privilege to join what is a great team, and such a respected and trusted business with so much opportunity. I can't wait to get started,” he said.
RACV provides roadside assistance, and home and car insurance in Victoria and has more than 2.1 million members.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
If trust is the new currency, then we’re in deep trouble. Here's why.
Over the past decade, disruptors such as Amazon, Apple and Australia’s Atlassian have delivered technology enhanced customer experiences, which for the most part, have improved customers’ lives and delivered unparalleled growth. Can they do the same for healthcare?
Some commentators estimate that by 2020, 85 per cent of buyer-seller interactions will happen online through social media and video*. That’s only two years away, and pertinent for any marketer.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
https://bit.ly/2qLgzmR Transform your life a proven digital blueprint
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