Don't miss this exclusive, special opportunity to hear from three of the most effective and innovation marketing leaders in the country and register for this special webinar on 27 July
For the first time ever, CMO is holding a live webinar for the CMO50, giving all of our readers the opportunity to engage with three of the country’s finest marketing leaders.
The CMO50 is an annual program recognising Australia’s most innovative and effective marketers. Launched in 2015, it’s quickly become one of the most prestigious lists in the industry, showcasing local leaders who not only demonstrate data-driven, innovative thinking and a customer experience-led attitude to marketing strategy, but who are driving business change and commercial success as a result.
On 27 July, CMO and our CMO50 sponsor, Adobe, will hold a special live webinar, giving all of you the opportunity to hear from and engage with three of Australia’s most innovative and effective marketing chiefs on the issues that matter to you the most.
This special live digital event kicks off at 2pm and features 3 of our top 25 from CMO50 2016:
This interactive discussion will be moderated by CMO Publisher and Editor, Nadia Cameron. We’re also delighted to confirm Adobe Asia-Pacific President, Paul Robson, will join in the discussion.
During this webinar, you’ll have the opportunity to:
And of course you will also find out how you can secure your place among Australia’s top marketers in the 2017 CMO50 list. Nominations are open now, so check out all the details at: www.cmo.com.au/cmo50/
Creating a strong company culture may sound like a daunting task, but it’s actually pretty straightforward. In fact, company culture is created in exactly the same fashion as a religion or democracy. Behaviours created from the organisation’s inception are reinforced over time by leadership, attracting like-minded people and eventually reaching critical mass to become an accepted ‘truth’.
The question I get asked most regularly these days is: ‘Do I need to rebuild my company’s systems on Blockchain?’ And the answer, every time, is ‘No, you’re asking the wrong question’.
Throughout my career, I have witnessed a litany of brand names that profess to have a unique customer value proposition (CVP). In reality, however, they’ve had little more than a ‘value proposition’: A simple list of benefits applied to a general audience.
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