Don't miss this exclusive, special opportunity to hear from three of the most effective and innovation marketing leaders in the country and register for this special webinar on 27 July
For the first time ever, CMO is holding a live webinar for the CMO50, giving all of our readers the opportunity to engage with three of the country’s finest marketing leaders.
The CMO50 is an annual program recognising Australia’s most innovative and effective marketers. Launched in 2015, it’s quickly become one of the most prestigious lists in the industry, showcasing local leaders who not only demonstrate data-driven, innovative thinking and a customer experience-led attitude to marketing strategy, but who are driving business change and commercial success as a result.
On 27 July, CMO and our CMO50 sponsor, Adobe, will hold a special live webinar, giving all of you the opportunity to hear from and engage with three of Australia’s most innovative and effective marketing chiefs on the issues that matter to you the most.
This special live digital event kicks off at 2pm and features 3 of our top 25 from CMO50 2016:
This interactive discussion will be moderated by CMO Publisher and Editor, Nadia Cameron. We’re also delighted to confirm Adobe Asia-Pacific President, Paul Robson, will join in the discussion.
During this webinar, you’ll have the opportunity to:
And of course you will also find out how you can secure your place among Australia’s top marketers in the 2017 CMO50 list. Nominations are open now, so check out all the details at: www.cmo.com.au/cmo50/
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
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