Leadership News, Features, and Interviews

CMO has officially extended the nominations deadline for this year’s CMO50 until midnight on Wednesday 16 August.

Telstra’s Nick Adams is leaving the telco after six years to head marketing efforts at Allianz Australia. His appointment comes amid a reshuffling of executive ranks at the insurance company aimed at improving customer relations.

It’s a foolish marketer who doesn’t see digital as a foundational capability for how they perform their job successfully today and into the future. Equally, most would agree increased personalisation of communications and engagement is vital to winning and retaining hyper-connected customers.

Rising expectations around customer experience is a common topic of conversation among consumer-facing brands. But as consumers come to expect faster delivery, greater personalisation and a more enjoyable overall purchasing experience, even the far reaches of the B2B industrial sector is starting to notice the difference.

Marketing wasn’t Alexis Denby’s first pick for a career. Cutting up dead bodies was.

​A burning curiosity, the ability to ask great questions and experiment, systems thinking and cross-functional engagement are all vital attributes to the modern marketing team.

​If there’s one thing you should know about innovation, it’s that you can’t do it alone, IAG executive GM of innovation, James Orchard, says.

The team behind RedBalloon have launched a fifth business focused on delivering AI-powered digital marketing services to Australian marketers after striking an exclusive reseller agreement with AI digital marketing platform, Albert.

Innovation means different things to different people. Is it iterative or disruptive? Is it marketing specific innovation or business model innovation? And with the rise of programmatic advertising, digital channels, and customer-led marketing, where does innovation sit in the increasingly complicated engagement equation?

​More than 120 of Australia's marketing, digital and customer leaders descended on the ICC in Sydney for the inaugural CMO Momentum conference on 20 July. Here are some of the pictorial highlights from the day.

Former RedBalloon CEO and Tourism Australia CMO, Nick Baker, has re-emerged as the new CEO of outdoor equipment and travelling accommodation and experiences marketplaces, Outdoria and Go See Australia.

Fashion retail is going through a digital revolution that requires retailers to up their game not only in terms of marketing, but also around technology utilisation and innovative thinking.

Building a winning culture inside Airbnb is a combination of understanding brand purpose, knowing what to stand up for, and fostering core values, according to global head of customer experience, Aisling Hassell.

Nine has appointed a new group marketing director as part of an executive restructure that sees chief marketing and digital officer, Alex Parsons, focused more squarely on digital and data growth opportunities.

Marketers are all grappling with rapid change, but according to insurance and banking Suncorp Group's chief customer officer, Mark Reinke, it’s the customer-centric businesses that can operate more like digital platforms like AirBnB that will ultimately survive.

IAG has poached New Corp Australia’s head of innovation and product chief, Mark Drasutis, as its new chief digital officer to over digital strategy and experience.

​Myer has revealed its deputy CEO, chief merchandise and customer officer, Daniel Bracken, is leaving the company amid ongoing tough retail trading conditions.

Out-of-home player, JCDecaux, has promoted marketing director, Essie Wake, to chief marketing officers as it looks to expand its national footprint.

Salesforce global CMO, Simon Mulcahy, agrees there’s a problem with today’s modern marketing leader. And it’s one of definition.

A major rebrand can be challenging for even the most astute CMO, but for Ivanti’s CMO and executive VP, Steve Morton, the pressure to roll out the new brand was heightened by multiple and rapid company acquisitions and mergers.

Aussie aerial mapping business, Nearmap, has appointed a new VP of marketing as part of two senior executive hires aimed at driving its next phase of international growth.