Digital Marketing News, Features, and Interviews

Many sales and marketing campaigns would be pointless if they didn’t eventually lead to the brand collecting money from its customer. And the goal is to make the payments process as painless as possible, if not entirely invisible.

Capgemini has brought its international digital service design consultancy to Australia aimed at pooling its digital and user experience expertise into one client offering.

All the latest martech and adtech news from Microsoft, Criteo, Impact Radius, Confirmit, Media iQ, Service Objects, Pinterest, Sprinklr, Emarsys and IOT Group.

In the past twelve months, global food delivery company Foodoora’s marketing team has made leaps and bounds in its efforts to attract and retain a growing customer base.

Microsoft and Starbucks have teamed up to launch an Outlook add-in that lets people easily send the gift of coffee to one another and schedule meetings at a Starbucks cafe.

Giving consumers the opportunity to climb the iconic Sydney Opera House sails using virtual reality is just one fresh digital innovation Samsung is bringing to the live events venue thanks to a renewed partnership agreement.

Advertising contributes a mammoth $40 billion to the Aussie economy and is a key driver behind employment, competition and innovation, a recent report found.

​Innovation must be on the board’s agenda and a driving force behind the work of the CMO, according to two of Australia’s leading marketers.

Trying to ensure your sustainable brand message is heard in a heavily competitive marketplace means finding innovative and creative ways to engage customers. Kellogg’s digital marketing team has recently been on overdrive to succeed.

Apen Nutritionals and digital agency, Deepend recently joined forced to give the S-26 range a whole new layer of brand offering, while streamlining its content marketing strategy.

Many brands are still delivering lacklustre digital experiences that are resulting in poor customer satisfaction, a loss of loyalty and advocacy, a new report claims.

Typical destination marketing programs have a tendency to fall back on the usual clichés of landmarks, icons and cultural attractions. But for Adelaide City Council, making the city a more attractive destination has meant reimaging what it means for a visitor or resident to interact with the location.

Data isn’t killing creativity, but it could threaten to kill the creative ego, according to HCF’s CMO, Jenny Williams.

Google has topped two brand lists – one Australian and one global – this year for its ongoing dominance of the digital technology landscape.

A customer-first attitude starts with the right marketing culture within an organisation, but experts agree it is easier said than done.

Nine Entertainment Company has appointed a director of innovation and transformation to help improve its sales division’s ability to embrace digital disruption.

All the latest martech and adtech news from Signal, Flamingo, Quantium, Pronto, Salesmanago, Bluecore, Salesforce, Qlik, Mautic and Smaato.

Tracking consumers in real-time, zero-click ordering and delivering pizzas via artificially intelligent robots are just some of the latest innovations underway at Domino’s.

Identifying and using behavioural insights on prospective and new customers to tailor communications is becoming a reality at Xero after adopting marketing automation globally.

Effective talent management in one country is challenging enough for any modern marketer, but add 60 different countries and 29 languages, and it becomes no mean feat.

Yahoo is selling over 3,000 patents and pending applications that the pioneering Internet company believes could be the most foundational patents related to Web search and advertising.