Digital Marketing News, Features, and Interviews

Suncorp Group-backed startup, Trov, is looking to shake up the ways insurers engage with consumers with a new on-demand mobile app that allows customers to choose the products they want to cover.

Facebook is expanding its ad network past its own borders, encompassing Internet users who don't even use the social network.

Consumers are inundated with notifications from all types of mobile messaging services, and though many will engage with businesses that use relevant alerts, most organizations don't capitalize on the opportunity.

The latest weekly round-up of marketing and ad technology news from Demandbase, Lattice Engines, Informatica, Microsoft, Campaign Monitor, Google, Amobee, LogMeIn, ClickDimensions and Rubicon.

Getting your global business to embrace digital transformation isn’t always easy. But the Australian marketing team at B2B brand, Linde Material Handling, has managed to do just that after taking the plunge and overhauling its digital marketing approach.

B2B brands can build customer love and loyalty but they’ll need to shift the focus from price and quality to purpose, relevance and experience to get there, Mercer’s customer chief claims.

Marketing is in one of the biggest moments of transition for the last fifty years, and according to Pure Storage CMO Jonathan Martin, it’s time to rethink the approach to reaching out to customers with the right message.

While many CMOs are focused on tracking data to gain deeper customer insights, marketing leaders, experts and analysts say it’s vital they don’t forget the importance of staying on track with marketing spend. We speak to marketing leaders, experts and analysts to find out the secrets to a successful budget metrics strategy.

Sydney's creative light festival Vivid Sydney is set to engage with participants on a whole new interactive level with Intel's new 3D facial recognition technology.

Digital booking platforms are quickly disrupting traditional sectors such as healthcare. And just like any fast-growing business, they need a scalable solution to keep on top of their customer service game.

It’s not often you hear of any company, let alone an insurance giant, tapping into the razzle and dazzle of movie making to get employees behind a new business initiative. But that’s exactly what IAG is doing as part of a program of work to raise awareness of customer experience painpoints and how to solve them internally.

All the latest martech and ad tech news from IBM, SAP, Adobe, Criteo, Radius, Blis Media, AppNexus, SpearMaven and OtherLevels.

Rapid changes in technology, along with growing customer expectations for a seamless digital banking experience, means the pressure is on for financial institutions to deliver a more innovative user experience (UX) than ever before.

Virtual reality and shopping collide to provide eBay customers a world-first new VR shopping experience, and the future is now no longer about e-commerce, but v-commerce, says eBay’s CMO and senior director of retail innovation, Steve Brennen.

It’s a growing challenge for marketers: Knowing which content to serve a specific customer to personalise that moment of interaction. But for US-based bikes retailer, Performance Bicycle, the issue is on its way to being solved thanks to cognitive computing.

Engagement is the name of the game for modern marketers, and digital connectivity, data and technology are opening new doors to building customised experiences with prospects and customers.

IBM’s marketing and customer analytics offerings have traditionally sat at arm’s length from the vendor’s enterprise IT solutions and in particular, its high-profile Watson and cognitive computing advancements. But not for long.

MediaMath global CMO, Joanna O’Connell, has spent the past 10 years evangelising programmatic media buying and its significance in making customer-led, data-driven marketing a reality.

SAS customer intelligence director of product management, Ryan Treichler, speaks to CMO Magazine about what intelligent digital marketing really means in today’s fast-paced technological landscape.

For retailers in highly competitive markets, the point-of-sale experience they deliver can be just as important as the products and services they sell.

Marketing and social media experts discuss the best ways to target and engage with consumers in their 20s and 30s.