Digital Marketing News, Features, and Interviews

Digital Marketing

Melbourne's virtual tourists go global

Twenty one coffees, 14 desserts, two kung fu lessons and one (so far) busking sesson are not typical measures of ROI for a campaign, but when Tourism Victoria reflects on the Melbourne Remote Control Tourist experience – part of the Play Melbourne campaign – those figures will probably be part of the post-mortem.

Digital Marketing

Wearable devices help marketers 'join the dots'

Wearable computing provides great opportunities for marketers to reach customers with more relevant advertising, so long as the user’s privacy is respected, according to Christian DeFeo, eSupplier manager at electronics distributor Newark element14.

Leadership

CMOs talk digital delivery part 2: Andy Lark

In the second of CMO’s new series looking into what three marketing and digital chiefs think about a key topic or trend influencing their business performance, we ask the former CMO of Commonwealth Bank and highly experienced marketer, Andy Lark, whether marketing chiefs should own digital strategy.

Digital Marketing

IBM purchases Xtify to target new marketing channels

Continuing to build its portfolio of software for supporting electronic commerce operations, IBM has acquired Xtify, a provider of push notification-based marketing services for mobile platforms. Terms of the deal were not disclosed.

Digital Marketing

Adopting the right content marketing principles

Content Marketing Institute (CMI) founder, Joe Pulizzi, is one of the world’s leading experts on effective content marketing. He shares some dos and don'ts with CMO.

Digital Marketing

Splunk dives deeper into business analytics

Splunk continues to enhance its flagship machine data search engine so it can be used by business analysts and managers, in addition to its typical audience of system and network administrators.

Digital Marketing

Global ad spend to reach half a trillion dollars this year

A new report produced by ZenithOptimedia forecasts that global advertising spending will hit US$503 billion by the end of 2013 – growth of 3.5 per cent. This spend will increase by 5.1 per cent in 2014 and 5.9 per cent in 2015, the agency has predicted.

Leadership

7 CMOs share their content marketing dos and don’ts

Content marketing is the hot area of investment for marketers both in the B2B and B2C space. We asked CMOs and content producing experts to share their experiences with content marketing in an increasingly fragmented and real-time world, and their dos and don’ts when it comes to telling a story.

Digital Marketing

Report highlights growth of mobile as point of purchase

Research conducted by London-based research agency Loudhouse has highlighted the growing appetite for mobile transactions among consumers, with 56 per cent of the Asia Pacific-based participants in the study having used a mobile phone to purchase goods or services.

Digital Marketing

Telstra develops AFL app for Google Glass

Australian Football League (AFL) fans who plan to buy Google Glass will be able to listen to a live commentary on their Internet-connected headset from next year.

Digital Marketing

Google's Hummingbird algorithm continues poaching pageviews

For years, search engines have trained us to speak in certain cadences, using certain words, and to pick out our own results from a list of relevant queries. Google's new Hummingbird algorithm strides further away from that, to a more natural interaction with a search engine.

Featured Whitepapers

State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Blog Posts

Designing for a cashless society

More movement has been made toward a cashless society recently, and already we are starting to see enormous implications across our society.

Katja Forbes

Founder and chief, sfyte

Setting advertising objectives for financial performance

I’ll often be talking to clients and at some point say, ‘the most important thing is justifying price’. Then moments later, ‘the most important thing is increasing the size of your customer base’.

Kyle Ross

Strategist, TRP

5 common mistakes to avoid in scalable customer experience

CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.

Tom Uhlhorn

Founder and strategy director, Tiny CX

This is pure vomit material. Self congratulatory blurbs. No evidence of any innovation or actual value created. Most marketers have compl...

Bobbo

Announcing the CMO50 for 2018

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Unfortunately, the title "AdTech Magic Quadrant" is misleading as it only represent a fraction of the ecosystem. It it is a useful docume...

Ludovic Leforestier

Report: Gartner recognises the best adtech players in Magic Quadrant

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Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Giridhar Prathap Reddy

Australian Open chalks up strong ticket sales with chatbot

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Hello, where are the explanations of all the levels explained? I'd like to review this with a couple of colleagues. Thanks.

Melinda Gonzalez

CMO launches CMO CX, debuts customer experience maturity assessment

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A great and accurate commentary - today we rarely get true personalisation. On web journeys cookies or logins remember who we are, what w...

Ian Moyse

Salesforce: Personalisation is a long way off what consumers now expect

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