Capgemini launches new digital and UX consultancy in Australia

Backelite aims to provide a range of digital and experience strategy services to Australian brands

Capgemini has brought its international digital service design consultancy to Australia aimed at pooling its digital and user experience expertise into one client offering.

Called Backelite, the business will operate in collaboration with Capgemini’s consulting arm and provide a full-service digital and customer experience-led suite of services, including experience strategy, digital design, prototyping and iteration-based development across websites, tablets, mobiles and wearables.

The company claims it’s employing a range of modern customer experience-led methodologies such as human-centred design and lean principles within the group. Backelite has 150 employees working across Sydney and Melbourne and has been operating in France since 2006. It’s also in The Netherlands and Sweden.

“The digital ecosystem is evolving at such a fast pace so it is important to offer our clients a compelling full service solution that can design, create and optimise digital services around our customers’ needs,” said Capgemini A/NZ VP of digital services, Susan Beeston.

Backelite’s launch client locally is Coca-Cola Amatil, the distribution and logistics part of the Coca-Cola brand in Australia.

Speaking at a launch event for Backelite in Sydney today, the beverage brand’s general manager, Samantha Mitchell, described the partnership as providing the ability to work with one partner housing all capabilities for digital transformation and ecommerce.

Coca-Cola Amatil has been working with Capgemini for a couple of years around audience and communications, including its Fast Track Tomorrow Today B2B platform, an online ordering self-service portal.

“We want to be the best at shopping and browsing, and so started working with Capgemini because it was about getting the customer experience right,” Mitchell said. “Our investment needed to be short and sharp, as technology is constantly changing, and has in turn changed the way we partner.”

International case studies include French retail bank, LCL, which Backelite worked with on its digital banking mobile app; Air France, for a tablet-first website relaunch; and Emmaus Connect, which created a gamified learning platform for at-risk youth preparing for employment.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

And to add after looking at event pictures plus, observing all AU's visible Blonde Bimbos (think Julie Bishop to this Georgie Gardnerare)...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

CMO 50 2017 announcement mentioning "innovation". I checked date and its November not April so its wasn't an April Fools' Joke. Australia...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

Latest Podcast

More podcasts

Sign in