Capgemini launches new digital and UX consultancy in Australia

Backelite aims to provide a range of digital and experience strategy services to Australian brands

Capgemini has brought its international digital service design consultancy to Australia aimed at pooling its digital and user experience expertise into one client offering.

Called Backelite, the business will operate in collaboration with Capgemini’s consulting arm and provide a full-service digital and customer experience-led suite of services, including experience strategy, digital design, prototyping and iteration-based development across websites, tablets, mobiles and wearables.

The company claims it’s employing a range of modern customer experience-led methodologies such as human-centred design and lean principles within the group. Backelite has 150 employees working across Sydney and Melbourne and has been operating in France since 2006. It’s also in The Netherlands and Sweden.

“The digital ecosystem is evolving at such a fast pace so it is important to offer our clients a compelling full service solution that can design, create and optimise digital services around our customers’ needs,” said Capgemini A/NZ VP of digital services, Susan Beeston.

Backelite’s launch client locally is Coca-Cola Amatil, the distribution and logistics part of the Coca-Cola brand in Australia.

Speaking at a launch event for Backelite in Sydney today, the beverage brand’s general manager, Samantha Mitchell, described the partnership as providing the ability to work with one partner housing all capabilities for digital transformation and ecommerce.

Coca-Cola Amatil has been working with Capgemini for a couple of years around audience and communications, including its Fast Track Tomorrow Today B2B platform, an online ordering self-service portal.

“We want to be the best at shopping and browsing, and so started working with Capgemini because it was about getting the customer experience right,” Mitchell said. “Our investment needed to be short and sharp, as technology is constantly changing, and has in turn changed the way we partner.”

International case studies include French retail bank, LCL, which Backelite worked with on its digital banking mobile app; Air France, for a tablet-first website relaunch; and Emmaus Connect, which created a gamified learning platform for at-risk youth preparing for employment.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Natural born leaders

Many business and marketing managers progressing to leadership positions face evolving their focus from operational matters to strategic decision making and planning.

Jean-Luc Ambrosi

Author, marketer

Do you need a loan to pay off your credit or debit? Do you need financial help to set up your own business? Do you need a loan to carry o...

NORA

Facebook: Friction is costing Australian businesses $29 billion a year

Read more

Thanks for writing about chatbots. Definitely bots have the exciting future when it comes to customer engagement, transactional and conve...

Sanket Nair

7 businesses successfully implementing chatbots

Read more

Interesting article but what about the employees? There needs to be access to quick cash for everyone involved lest we have yet another '...

Joel Pencer

Suncorp outlines customer investments, digitisation as key to business improvement

Read more

Just printed out this Brad Howarth screed to read tomorrow. I need a good laugh once in a while. Or maybe shed some manly-man tears at th...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Morons. PC Nazis infiltrating and subverting every level in our lives.These scum have destroyed our education system.Read FrontPage Magaz...

Larry A Singleton

What a diversity agenda has done for Kellogg's staff and innovation engagement

Read more

Latest Podcast

More podcasts

Sign in