Starbucks launches its Outlook add-in for coffee fiends

Now, there's an easier way to send the most boring workplace thank you gift

Nothing says "I vaguely appreciate you in a professional manner" quite like a Starbucks gift card. It's great for coworkers because Starbucks cafes are everywhere, and you don't actually have to spend time thinking about a personalized gift, or how you might go about giving the gift of actually good coffee.

Starbucks and Microsoft are capitalizing on that with the launch Wednesday of an Outlook add-in that lets users easily send those ubiquitous gift cards to one another in an email. Users have to install the add-in, then connect to a Starbucks account, which they also need. After that, they can pull up a sidebar that makes it easy to add a gift card to future emails.

People can also use the add-in also to set up a meeting at a nearby Starbucks, so they can use all of the gift certificates they've undoubtedly saved up. 

The companies announced plans for the add-in at Microsoft's Build developer conference, as an example of how third parties could integrate with Microsoft Office as a developer platform. They're natural partners -- both are based in the Seattle area (Microsoft even serves Starbucks at its cafeterias.)

To entice people to use the new add-in, Starbucks has said that users who send a gift card through Outlook will be eligible for a $5 card of their own for a limited time. Office 365 and Office Online users can install the add-in by clicking here, while on-premises Exchange customers can follow a list of steps laid out here.

Right now, it's only available for Outlook 2013 and 2016 on Windows and Outlook Online on the web. Microsoft said that it's working to bring add-in support to Outlook for Mac and Outlook Mobile in the future.

Unfortunately, there's not yet a button that allows users to respond to Starbucks meeting requests with "how about we go to this better coffee shop nearby?" Other third parties can develop for Office, though, so that may be possible if another developer decides to take up the cause. 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

Read more

Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

Joe Hawks

The new rules of Millennial marketing in 2021

Read more

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in