Starbucks launches its Outlook add-in for coffee fiends

Now, there's an easier way to send the most boring workplace thank you gift

Nothing says "I vaguely appreciate you in a professional manner" quite like a Starbucks gift card. It's great for coworkers because Starbucks cafes are everywhere, and you don't actually have to spend time thinking about a personalized gift, or how you might go about giving the gift of actually good coffee.

Starbucks and Microsoft are capitalizing on that with the launch Wednesday of an Outlook add-in that lets users easily send those ubiquitous gift cards to one another in an email. Users have to install the add-in, then connect to a Starbucks account, which they also need. After that, they can pull up a sidebar that makes it easy to add a gift card to future emails.

People can also use the add-in also to set up a meeting at a nearby Starbucks, so they can use all of the gift certificates they've undoubtedly saved up. 

The companies announced plans for the add-in at Microsoft's Build developer conference, as an example of how third parties could integrate with Microsoft Office as a developer platform. They're natural partners -- both are based in the Seattle area (Microsoft even serves Starbucks at its cafeterias.)

To entice people to use the new add-in, Starbucks has said that users who send a gift card through Outlook will be eligible for a $5 card of their own for a limited time. Office 365 and Office Online users can install the add-in by clicking here, while on-premises Exchange customers can follow a list of steps laid out here.

Right now, it's only available for Outlook 2013 and 2016 on Windows and Outlook Online on the web. Microsoft said that it's working to bring add-in support to Outlook for Mac and Outlook Mobile in the future.

Unfortunately, there's not yet a button that allows users to respond to Starbucks meeting requests with "how about we go to this better coffee shop nearby?" Other third parties can develop for Office, though, so that may be possible if another developer decides to take up the cause. 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes 2018: The Big Not Easy

This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.

Richard Brett

CEO, opr

CMOs are talking the CX talk, but not yet walking the walk

Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?

Will our manners go the same way as texting when robotic servants take over?

Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.

Katja Forbes

Founder and chief, sfyte

You're suggesting that Taylor Swift is a non-brand because we don't know who she votes for, and then you suggest developing brand stories...

Brian 't Hart

Why Gartner thinks brands are too uptight about strategy

Read more

Indeed this is the great article but i will love to recommend you to read the case study of Walamrt for get the more and more customers. ...

Eva Buttler

5 steps to customer intelligence success

Read more

here is the good news now you can find the all adobe products at walmart .. read this news here at https://creditcardsfair.com/

Yasir Abbas

Adobe: Tech architecture, talent stopping companies making the experience shift

Read more

Google is more like a utility. Does a road have a brand? No. Do we use it daily? Of course! And the idea of Taylor Swift as an unbrand be...

Davy Adams

Why Gartner thinks brands are too uptight about strategy

Read more

My father had ALS (amyotrophic lateral sclerosis) for 3 years His first symptoms were weakness in his hands and losing his balance which ...

Janice Tollis

Why Gartner thinks brands are too uptight about strategy

Read more

Latest Podcast

More podcasts

Sign in