Digital Marketing
All the latest martech and adtech news from Google, Microsoft, Experian, Neustar, Hypetap, Freshdesk, Digital Associates, AdMaxim, Blirt and Advia.
Digital Marketing
Peter MacCallum Cancer Centre (Peter Mac) announced it launched a new site in partnership with the Icon Agency in an effort to boost community engagement and enhance the user experience.
Leadership
There aren’t many marketers who would rate their ongoing interest and involvement in their company’s cybersecurity defences as ‘high’. But for Carilu Dietrich, San Francisco-based head of corporate marketing for Australian-born collaboration software maker, Atlassian, checking in on the status of its ‘severity 1’ support tickets is part and parcel of the job. And it is not just Atlassian she is worried about.
Digital Marketing
South Australia's largest automobile club, the Royal Automotive Association (RAA), has launched 'myRAA', a new mobile app that extends its More for Members program and aims to boost customer experience and member loyalty.
Digital Marketing
WebVR support is a work in progress for the Chromium project, which could one day change how we browse the Internet.
Digital Marketing
Marketing leaders who can demonstrate accurate measurement of the lifetime value of customers and the impact of marketing activities on customer retention are most likely to succeed as influencers and get bigger budgets, a new report found.
Leadership
When blueApache’s general manager of marketing, Darron Hutchison, joined the IT services provider two years ago, the company had never had dedicated marketing or sales resources on staff.
Social Media
The financial industry is under increasing pressure to create more engaging experiences that help attract and retain customers. For Bank of Queensland’s general marketing manager, Toby McKinnon, focusing on improving a bank’s brand and cultural approach can have some exciting customer outcomes.
Social Media
A new international association aimed at tackling legal, privacy and intellectual property issues around social media and digital platforms has officially launched.
Digital Marketing
A rise in tech adoption in the retail space has seen consumer demands for more integrated and seamless experiences rapidly shifting, but not necessarily in the way retailers expect.
Digital Marketing
The lure of technology can be a tempting one for retailers, with its promise of data-rich platforms generating deep customer insights and new fulfilment capabilities. But when your proposition is built around offering a great instore personal experience, how do you translate that into the somewhat soulless environment of online?
Leadership
Six years is a long time in marketing when you consider the amount of technological, cultural and consumer change we’ve seen.
Leadership
Tourism Australia’s chief marketer, Lisa Ronson, believes CMOs require three key attributes: Customer centricity, commercial acumen, and great leadership.
Leadership
Founder and CEO of Stylerunner, Julie Stevanja, reveals the technology and culture driving this digital apparel site’s customer success.
Leadership
In the haze of post-Cannes reflection, our roving reporter, J Walter Thompson's director of digital for Asia-Pacific, Josie Brown, sums up the key learnings every CMO should be taking away from the 2016 event.
Digital Marketing
Organisational silos and embracing a data-driven culture are hindering marketers from adequately tapping data to improve customer experiences, a new report claims.
Digital Marketing
All the latest martech and adtech news from LinkedIn, Razorfish, Zappar, CallidusCloud, ReachLocal, CabinetM, SharpSpring, Rover and SAP Hybris.
Leadership
CMOs that don’t adopt an entrepreneurial mindset and a measured test-and-learn approach could be missing opportunities to not only better engage customers, but to foster new product ideas, according to Curtin University’s CMO, Tyron Hayes.
Digital Marketing
Digital agency, Razorfish, has launched a new platform combining cognitive algorithms, data intelligence and machine learning aimed at creating more timely, relevant and seamless brand experiences across all touch points.
Digital Marketing
A new Aussie 'mega mall' is set to reclaim customers back to buying Australian and cater for fast-growing online shopping trends which have hit $19.6 billion in the past year.
Leadership
It’s challenging to find innovative ways to stand out, but it’s even harder to make your purpose-led brand message heard through all the noise. Speaking at the Sustainable Brands Event 2016 in Sydney, four leading brand experts discussed their tried and tested strategies to better position their purpose-led companies to get the right response from customers.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
