New recruit will help the media and entertainment company better respond to digital disruption
Nine Entertainment Company has appointed a director of innovation and transformation to help improve its sales division’s ability to embrace digital disruption.
Nathan Birch was most recently in charge of growth and development of digital strategy at Deloitte Digital. Prior to that, he worked in digital, strategy and corporate transformation positions across Australia, the US and the UK for the likes of GE, KPMG and Orange.
“With more than 17 years’experience in strategy, disruptive innovation and transformation projects across multinationals to startups, Nathan offers a truly unique skillset that will help shape the way we embrace disruption and future proof the way we deliver meaningful experience for our commercial partners,”said Nine’s director of innovation, partnerships and experience, Liz Young.
Birch’s appointment comes as Nine shakes up its cross-platform Powered service and product offering with four key areas of expertise: Client strategy and experience; innovation and transformation; creative production; and content partnerships. Melissa Mullins has been appointed director of strategy for the offering.
“We identified the need to bring together experts across a range of disciplines who can work collaboratively to connect brands to consumers through our content and platforms, and importantly, shape the future of what’s next,” Young continued.
“Our focus to support Nine’s sales team with market-leading solutions that add value to marketing teams across Australia remains at the heart of what we stand for.”
The faith people have in brands creates opportunity for those brands to become trusted advisors. In turn, this builds success by increasing the brand’s profile, letting it broaden its product offering and driving stronger customer loyalty.
The push to start new businesses continues. In Q1 2017, the number of seed and angel deals increased by 1.4 per cent compared to Q1 2016.
When we read articles about the need for increased diversity in marketing land, it is often through the lens of gender.
How much of customer experience is having the foresight to know what those individuals might like, versus asking them? In Episode 5 of this new podcast series, BrandHook MD, Pip Stocks, talks with Tammy Marshall about the importance of asking your customers questions, how consistency plays a role in engagement, but how the unexpected adds extra value.
Interesting insight, well explained and the examples are just apt.Thanks for sharing!
FreshMindIdeas
The politics of branding - Brand science - CMO Australia
When the world that we live in floods with gigabytes of content every day, we have to learn to be selective about it. Such educational we...
Paulina Cameron
ADMA launches education program to tackle viewability, ad fraud and brand safety
Hi, i am an Aistralian ALK patient, been on xalkori dec 13 to oct 15 and achieved remission of disease, since been on Ceritinib until no...
gary packer
Pfizer Australia adopts AI-powered digital analyst tool for sales and marketing decision making
Hi James, shouldn't marketers also be focusing on collecting and utilizing up to date first-party profiling data on customers so that mes...
Tom
3 ways customer data can increase online sales conversion
Wouldn't reconnecting with younger consumers be in direct contravention of the code on alcohol advertising?
Tim Palmer
Vodka Cruiser reconnects with younger consumers via category-first Facebook Live campaign