New recruit will help the media and entertainment company better respond to digital disruption
Nine Entertainment Company has appointed a director of innovation and transformation to help improve its sales division’s ability to embrace digital disruption.
Nathan Birch was most recently in charge of growth and development of digital strategy at Deloitte Digital. Prior to that, he worked in digital, strategy and corporate transformation positions across Australia, the US and the UK for the likes of GE, KPMG and Orange.
“With more than 17 years’experience in strategy, disruptive innovation and transformation projects across multinationals to startups, Nathan offers a truly unique skillset that will help shape the way we embrace disruption and future proof the way we deliver meaningful experience for our commercial partners,”said Nine’s director of innovation, partnerships and experience, Liz Young.
Birch’s appointment comes as Nine shakes up its cross-platform Powered service and product offering with four key areas of expertise: Client strategy and experience; innovation and transformation; creative production; and content partnerships. Melissa Mullins has been appointed director of strategy for the offering.
“We identified the need to bring together experts across a range of disciplines who can work collaboratively to connect brands to consumers through our content and platforms, and importantly, shape the future of what’s next,” Young continued.
“Our focus to support Nine’s sales team with market-leading solutions that add value to marketing teams across Australia remains at the heart of what we stand for.”
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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