Nine appoints new director of innovation and transformation

New recruit will help the media and entertainment company better respond to digital disruption

Nine Entertainment Company has appointed a director of innovation and transformation to help improve its sales division’s ability to embrace digital disruption.

Nathan Birch was most recently in charge of growth and development of digital strategy at Deloitte Digital. Prior to that, he worked in digital, strategy and corporate transformation positions across Australia, the US and the UK for the likes of GE, KPMG and Orange.

“With more than 17 years’experience in strategy, disruptive innovation and transformation projects across multinationals to startups, Nathan offers a truly unique skillset that will help shape the way we embrace disruption and future proof the way we deliver meaningful experience for our commercial partners,”said Nine’s director of innovation, partnerships and experience, Liz Young.

Birch’s appointment comes as Nine shakes up its cross-platform Powered service and product offering with four key areas of expertise: Client strategy and experience; innovation and transformation; creative production; and content partnerships. Melissa Mullins has been appointed director of strategy for the offering.

“We identified the need to bring together experts across a range of disciplines who can work collaboratively to connect brands to consumers through our content and platforms, and importantly, shape the future of what’s next,” Young continued.

“Our focus to support Nine’s sales team with market-leading solutions that add value to marketing teams across Australia remains at the heart of what we stand for.”

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

And to add after looking at event pictures plus, observing all AU's visible Blonde Bimbos (think Julie Bishop to this Georgie Gardnerare)...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

CMO 50 2017 announcement mentioning "innovation". I checked date and its November not April so its wasn't an April Fools' Joke. Australia...

absolutelyconcerned

In pictures: CMO 50 2017: The who's who of Australian marketing leadership

Read more

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

Latest Podcast

More podcasts

Sign in