Stories by Nadia Cameron

Brand and direct response teams can no longer stand on opposite sides of the street – the two must unite to achieve modern customer cut-through, Shutterstock’s global CMO claims.

Australian polar cruising specialist, Aurora Expeditions, has brought on six new sales and marketing executives including a global marketing chief to support what it’s predicting will be a bumper year in 2019.

It’s the ability to tie activities and emerging technology utilisation to a brand’s business ambition, rather than standalone media metrics, that’s key to agencies building stronger trust with clients.

New head of marketing for premium watch manufacturer, TAG Heuer, says the brand’s trend-setter heritage and culture will be key to continuing its bold marketing approach in 2019.

​Tourism Australia’s chief marketing officer, Lisa Ronson, has resigned to take up a post with Coles Group.

Well-respected marketer and former Suncorp customer experience chief, Mark Reinke, has joined the leadership team at News Corp as part of an executive reshuffle.

RMIT Online has launched a new short course in Salesforce CRM as part of ambitions to close Australia’s technology skills gap.

​Nine’s former marketing and digital leader, Alex Parsons, has returned to the business after a 16-month absence to lead the sale of the group’s recently acquired events business from Fairfax.

It was when the real news broke of iconic motorcycle manufacturer, Harley Davidson, ceasing US operations that its CEO became the victim of fake news.

The digitisation and transformation of marketing, power of the personal, building and retaining customer trust, and striving for online retail relevancy are just some of the big themes to dominate the news this year.

​It's been a big year of transformation once more for chief marketing officers worldwide. Faced with ever-increasing pressure from the c-suite to prove their worth, drive business growth, transform and innovate go-to-market models through digital and own end-to-end customer experience, there's no shortage of work to be done to prove their value.

Bringing email marketing in-house is not only helping Flight Centre improve its speed to market, it’s also the trigger for a more insights-led approach to customer communications.

Three in 10 A/NZ marketers are tapping artificial intelligence (AI) to improve customer experiences even as a third feel the pinch of balancing personalisation with privacy, a new report has found.

Being able to deliver a virtual personalised assistant to every staff member and student on campus is a step closer to reality for the University of Canberra after it signed up to a new artificial intelligence-powered chatbot platform.

The Star has created its own in-house creative agency and invested in new marketing management platforms to help cope with proposed exponential growth across its entertainment and hotel portfolio.