Providing real-time audience insight across its national radio properties and digital and social engagement, as well as what is and isn’t working, lies at the heart of the Australian Radio Network’s (ARN) decision to launch a ‘data’ RFP.
EY says its acquisition of Australian and APAC consulting house, Adelphi Digital Consulting Group, is aimed at expanding its full-service digital services capabilities.
REA Group CEO, Tracey Fellows, is stepping down from the top post in January in favour of a global role with News Corp.
All the latest martech and adtech news this week from SAP, Zendesk, AdRoll, Ptmind, Swiftpage, Aprimo, Hootsuite and Impact.
Three in four marketers say technology is making it harder rather than easier to deliver the personalised experiences customers are seeking, a new report claims.
SAP’s US$8 billion acquisition of Qualtrics will help the enterprise software bolster its experience management credentials short term, but analysts are questioning the wider data integration play necessary for the vendor for long-term competitive edge.
Slack’s inaugural Australian out-of-home brand campaign is just one step in a wider multi-channel, hyper-local strategy aimed at taking the collaboration platform to the masses, its global VP of marketing has told CMO.
It’s time for organisations to stop decorating their customer experience and start renovating the foundations, Forrester’s senior CX analyst says.
RedBalloon parent company, Big Red Group (BRG), says its acquisition of extreme and adventure experiences aggregator, Adrenaline.com.au, will make it the third-largest experiences provider globally. And according to its co-founder and spokesperson, Naomi Simson, the acquisition is just the start of its plans to ensure Australian businesses successfully get a piece of the experiences pie against global competitors.
The Department of Human Services has brought on its third consumer-facing digital assistant to help streamline consumer queries around myGov accounts.
Vocus general manager of consumer and digital, Stu French, believes the only way to drive transformation home is to literally start changing things, then ask for forgiveness later. So that’s the approach he’s adopted as he strives to digitise the ASX-listed company’s ailing Dodo $800 million consumer telecoms and energy consumer business
Vocus GM of consumer and former NAB CMO, Sandra de Castro, has left the ASX-listed telco as part of a restructure to unite its consumer and SMB businesses.
Four years ago, CMO launched the first CMO50 list of Australia’s most innovative and effective marketers. And like most of the work we’ve been doing at CMO since we launched five years ago, we’ve been witnessing an incredible evolution story during that time.
The Australian Competition and Consumer Commission (ACCC) will not oppose the merger between Nine Entertainment and Fairfax Media, even as it admits the deal is likely to reduce media competition.
Domino’s has introduced what it claims is the world’s first augmented reality (AR) pizza ordering offering.
