Consulting giant snaps up Australian and Singapore digital services player and its 170 staff
EY says its acquisition of Australian and APAC consulting house, Adelphi Digital Consulting Group, is aimed at expanding its full-service digital services capabilities.
The consulting giant announced this week it is acquiring Adelphi, adding 170 staff to its Australia and Singapore digital consulting team. Financial terms were not disclosed, but Adelphi will be rebranded under the EY masthead.
EY’s Oceania managing partner for advisory, Lynn Kraus, said Adelphi provides acceleration, expertise and capability that will further help clients respond to digital disruption across a variety of industries.
“Coupled with our recent recognition by Forrester research as a leader in innovation consulting, EY is well placed to support our clients with all aspects of their digital lifecycle from strategy, product and service innovation, and customer experience, to technology development,” she said.
Adelphi was also listed by Forrester as a leader in innovation consulting services in the latest quarterly Forrester Wave report, Q4, 2018. Clients locally included Sydney transport and the Opal card, National Parks NSW, Australian Trade and Investment Commission and Defence Housing Australia.
In particular, Kraus highlighted Adelphi’s ability to augmented EY’s already strong capabilities in advisory and tax services. “This means we can help our clients move rapidly and seamlessly from concept to code,” she said.
Adelphi digital group CEO, Margaret Manning, said EY’s innovation culture was a good match with its heritage in digital transformation and user experience design. Manning is joining EY as a partner in its Singapore advisory practice.
EY is one of several big global consulting houses, a list that also includes Deloitte, Accenture and Capgemini looking to expand its footprint into the digital and technology sphere by acquiring capability and staff.
In March, EY picked up US technology and business process consulting services player, Sonoma Partners, a move also aimed at lifting its Salesforce and Microsoft CRM solutions. A month earlier, it also acquired creative tech company, ENTG.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to thought-leading marketers from around the globe.
In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.
Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
An interesting update considering that today is the easiest way it has ever been to measure contribution to the business as well as the h...
Frederic
State of the CMO 2019: Tenure shortens, pressure is on as marketers strive to demonstrate impact
I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...
Tony Ahn
Salesforce announces customer data platform
Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...
Clyde Griffith
Forget customer experience, human experience is marketing's next frontier
Great tips for tops skills need to develop and stay competitive
Nick
The top skills needed to stay competitive in a rapidly changing workforce
The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...
Heather
It’s time for marketers to rethink their approach to ‘loyalty’