Consulting giant snaps up Australian and Singapore digital services player and its 170 staff
EY says its acquisition of Australian and APAC consulting house, Adelphi Digital Consulting Group, is aimed at expanding its full-service digital services capabilities.
The consulting giant announced this week it is acquiring Adelphi, adding 170 staff to its Australia and Singapore digital consulting team. Financial terms were not disclosed, but Adelphi will be rebranded under the EY masthead.
EY’s Oceania managing partner for advisory, Lynn Kraus, said Adelphi provides acceleration, expertise and capability that will further help clients respond to digital disruption across a variety of industries.
“Coupled with our recent recognition by Forrester research as a leader in innovation consulting, EY is well placed to support our clients with all aspects of their digital lifecycle from strategy, product and service innovation, and customer experience, to technology development,” she said.
Adelphi was also listed by Forrester as a leader in innovation consulting services in the latest quarterly Forrester Wave report, Q4, 2018. Clients locally included Sydney transport and the Opal card, National Parks NSW, Australian Trade and Investment Commission and Defence Housing Australia.
In particular, Kraus highlighted Adelphi’s ability to augmented EY’s already strong capabilities in advisory and tax services. “This means we can help our clients move rapidly and seamlessly from concept to code,” she said.
Adelphi digital group CEO, Margaret Manning, said EY’s innovation culture was a good match with its heritage in digital transformation and user experience design. Manning is joining EY as a partner in its Singapore advisory practice.
EY is one of several big global consulting houses, a list that also includes Deloitte, Accenture and Capgemini looking to expand its footprint into the digital and technology sphere by acquiring capability and staff.
In March, EY picked up US technology and business process consulting services player, Sonoma Partners, a move also aimed at lifting its Salesforce and Microsoft CRM solutions. A month earlier, it also acquired creative tech company, ENTG.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
“2019 will be the year brands leverage their social capital with consumers to help drive sales, answer questions, and act on the brand’s ...
Engenius
Predictions: 9 digital marketing trends for 2019
At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...
Fraction Tech
Is artificial intelligence riddled with bias? - Customer Design - CMO Australia
https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...
savefrom
iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...
savefrom
The Star's first CMO creates all-new marketing team
Good tips to follow. Thank you!
Anna Travis
5 things every business can do to drive brand loyalty