Consulting giant snaps up Australian and Singapore digital services player and its 170 staff
EY says its acquisition of Australian and APAC consulting house, Adelphi Digital Consulting Group, is aimed at expanding its full-service digital services capabilities.
The consulting giant announced this week it is acquiring Adelphi, adding 170 staff to its Australia and Singapore digital consulting team. Financial terms were not disclosed, but Adelphi will be rebranded under the EY masthead.
EY’s Oceania managing partner for advisory, Lynn Kraus, said Adelphi provides acceleration, expertise and capability that will further help clients respond to digital disruption across a variety of industries.
“Coupled with our recent recognition by Forrester research as a leader in innovation consulting, EY is well placed to support our clients with all aspects of their digital lifecycle from strategy, product and service innovation, and customer experience, to technology development,” she said.
Adelphi was also listed by Forrester as a leader in innovation consulting services in the latest quarterly Forrester Wave report, Q4, 2018. Clients locally included Sydney transport and the Opal card, National Parks NSW, Australian Trade and Investment Commission and Defence Housing Australia.
In particular, Kraus highlighted Adelphi’s ability to augmented EY’s already strong capabilities in advisory and tax services. “This means we can help our clients move rapidly and seamlessly from concept to code,” she said.
Adelphi digital group CEO, Margaret Manning, said EY’s innovation culture was a good match with its heritage in digital transformation and user experience design. Manning is joining EY as a partner in its Singapore advisory practice.
EY is one of several big global consulting houses, a list that also includes Deloitte, Accenture and Capgemini looking to expand its footprint into the digital and technology sphere by acquiring capability and staff.
In March, EY picked up US technology and business process consulting services player, Sonoma Partners, a move also aimed at lifting its Salesforce and Microsoft CRM solutions. A month earlier, it also acquired creative tech company, ENTG.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...
Kavin kyzal
How to manage social media during Covid-19
Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...
Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...
Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia