oOh! announces new exec structure, drops CMO role

Out-of-home player's new executive leadership team post-Adshel acquisition sees CMO and former Adshel CEO leave the group

OOh!Media has dropped its CMO role in favour of a head of marketing as part of a new executive leadership structure that follows its acquisition of AdShel.

The latest structure, which comes into effect on 1 December, will see Adshel CEO, Mike Tyquin, leave the organisation, as well as revenue director, David Roddick, in favour of Phil Eastwood, who has been appointed group revenue director.

The company also confirmed its recently appointed and executive-level chief customer officer, David Scribner, has scrapped the CMO role, a move that now sees Michaela Chan leaving the business. In her stead, Jodie Koning takes up the role of head of marketing.

Scribner took up the newly created position in September after spending 18 months as CEO of True Local.

OOh! CEO, Brendan Cook, said the new leadership structure is designed to have dedicated focus on key customer groups, connected by finance, people and culture and technology.

Other senior managers include Noel Cook as chief commercial and operations officer, who is tasked with road, retail, locate, network operations, assets, commercial ops and Cactus Print; and Robbie Dery as chief commercial and product officer, looking after street furniture, retail, fly, product development, bid team and mobilisation.

Neil Ackland remains at the helm of Junkee Media and also becomes chief content and creative officer, while Sheila Lines is CFO. Steve Reid heads up people and culture, and Andy McQuarrie is chief technology officer.

“The ELT brings together talented leaders who will drive the next chapter of oOh!media as a scaled major out-of-home and online company,” Cook states.

“They will be supported by an equally talented senior leadership team, which we are in the process of finalising. The SLT will support the ELT in the execution of oOh!’s strategy to grow the overall market while maintaining our market leadership.”

The changes come four months after ASX-listed oOh! successfully purchased the Adshel business for $570 million, ending a bidding war for the latter business.

For his part, Tyquin stated his ongoing belief in the out-of-home medium. He has yet to reveal what opportunities he now plans to pursue professionally.

“The next chapter of oOh! will bring event more opportunities for the business and although the changes mean the end of the road for me, I firmly believe that the expanded oOh! is in a unique position to not just lead in Australia and New Zealand, but become a tier-one media business on the global stage,” Tyquin said.  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Here’s an article on solving the most complex customer queries without a delay. Hope it helpswww.engati.com/blog/address...

soham

How to manage social media during Covid-19

Read more

Thank you for explaining the rules. This article covers the principles of design, which arrange the elements of art into a composition. ...

Pierce Fabreverg

Reports: Brands have an important role to play during the COVID-19 crisis - if they're useful

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in