oOh! announces new exec structure, drops CMO role

Out-of-home player's new executive leadership team post-Adshel acquisition sees CMO and former Adshel CEO leave the group

OOh!Media has dropped its CMO role in favour of a head of marketing as part of a new executive leadership structure that follows its acquisition of AdShel.

The latest structure, which comes into effect on 1 December, will see Adshel CEO, Mike Tyquin, leave the organisation, as well as revenue director, David Roddick, in favour of Phil Eastwood, who has been appointed group revenue director.

The company also confirmed its recently appointed and executive-level chief customer officer, David Scribner, has scrapped the CMO role, a move that now sees Michaela Chan leaving the business. In her stead, Jodie Koning takes up the role of head of marketing.

Scribner took up the newly created position in September after spending 18 months as CEO of True Local.

OOh! CEO, Brendan Cook, said the new leadership structure is designed to have dedicated focus on key customer groups, connected by finance, people and culture and technology.

Other senior managers include Noel Cook as chief commercial and operations officer, who is tasked with road, retail, locate, network operations, assets, commercial ops and Cactus Print; and Robbie Dery as chief commercial and product officer, looking after street furniture, retail, fly, product development, bid team and mobilisation.

Neil Ackland remains at the helm of Junkee Media and also becomes chief content and creative officer, while Sheila Lines is CFO. Steve Reid heads up people and culture, and Andy McQuarrie is chief technology officer.

“The ELT brings together talented leaders who will drive the next chapter of oOh!media as a scaled major out-of-home and online company,” Cook states.

“They will be supported by an equally talented senior leadership team, which we are in the process of finalising. The SLT will support the ELT in the execution of oOh!’s strategy to grow the overall market while maintaining our market leadership.”

The changes come four months after ASX-listed oOh! successfully purchased the Adshel business for $570 million, ending a bidding war for the latter business.

For his part, Tyquin stated his ongoing belief in the out-of-home medium. He has yet to reveal what opportunities he now plans to pursue professionally.

“The next chapter of oOh! will bring event more opportunities for the business and although the changes mean the end of the road for me, I firmly believe that the expanded oOh! is in a unique position to not just lead in Australia and New Zealand, but become a tier-one media business on the global stage,” Tyquin said.  

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