oOh! announces new exec structure, drops CMO role

Out-of-home player's new executive leadership team post-Adshel acquisition sees CMO and former Adshel CEO leave the group

OOh!Media has dropped its CMO role in favour of a head of marketing as part of a new executive leadership structure that follows its acquisition of AdShel.

The latest structure, which comes into effect on 1 December, will see Adshel CEO, Mike Tyquin, leave the organisation, as well as revenue director, David Roddick, in favour of Phil Eastwood, who has been appointed group revenue director.

The company also confirmed its recently appointed and executive-level chief customer officer, David Scribner, has scrapped the CMO role, a move that now sees Michaela Chan leaving the business. In her stead, Jodie Koning takes up the role of head of marketing.

Scribner took up the newly created position in September after spending 18 months as CEO of True Local.

OOh! CEO, Brendan Cook, said the new leadership structure is designed to have dedicated focus on key customer groups, connected by finance, people and culture and technology.

Other senior managers include Noel Cook as chief commercial and operations officer, who is tasked with road, retail, locate, network operations, assets, commercial ops and Cactus Print; and Robbie Dery as chief commercial and product officer, looking after street furniture, retail, fly, product development, bid team and mobilisation.

Neil Ackland remains at the helm of Junkee Media and also becomes chief content and creative officer, while Sheila Lines is CFO. Steve Reid heads up people and culture, and Andy McQuarrie is chief technology officer.

“The ELT brings together talented leaders who will drive the next chapter of oOh!media as a scaled major out-of-home and online company,” Cook states.

“They will be supported by an equally talented senior leadership team, which we are in the process of finalising. The SLT will support the ELT in the execution of oOh!’s strategy to grow the overall market while maintaining our market leadership.”

The changes come four months after ASX-listed oOh! successfully purchased the Adshel business for $570 million, ending a bidding war for the latter business.

For his part, Tyquin stated his ongoing belief in the out-of-home medium. He has yet to reveal what opportunities he now plans to pursue professionally.

“The next chapter of oOh! will bring event more opportunities for the business and although the changes mean the end of the road for me, I firmly believe that the expanded oOh! is in a unique position to not just lead in Australia and New Zealand, but become a tier-one media business on the global stage,” Tyquin said.  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

Read more

Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

Joe Hawks

The new rules of Millennial marketing in 2021

Read more

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in