oOh! announces new exec structure, drops CMO role

Out-of-home player's new executive leadership team post-Adshel acquisition sees CMO and former Adshel CEO leave the group

OOh!Media has dropped its CMO role in favour of a head of marketing as part of a new executive leadership structure that follows its acquisition of AdShel.

The latest structure, which comes into effect on 1 December, will see Adshel CEO, Mike Tyquin, leave the organisation, as well as revenue director, David Roddick, in favour of Phil Eastwood, who has been appointed group revenue director.

The company also confirmed its recently appointed and executive-level chief customer officer, David Scribner, has scrapped the CMO role, a move that now sees Michaela Chan leaving the business. In her stead, Jodie Koning takes up the role of head of marketing.

Scribner took up the newly created position in September after spending 18 months as CEO of True Local.

OOh! CEO, Brendan Cook, said the new leadership structure is designed to have dedicated focus on key customer groups, connected by finance, people and culture and technology.

Other senior managers include Noel Cook as chief commercial and operations officer, who is tasked with road, retail, locate, network operations, assets, commercial ops and Cactus Print; and Robbie Dery as chief commercial and product officer, looking after street furniture, retail, fly, product development, bid team and mobilisation.

Neil Ackland remains at the helm of Junkee Media and also becomes chief content and creative officer, while Sheila Lines is CFO. Steve Reid heads up people and culture, and Andy McQuarrie is chief technology officer.

“The ELT brings together talented leaders who will drive the next chapter of oOh!media as a scaled major out-of-home and online company,” Cook states.

“They will be supported by an equally talented senior leadership team, which we are in the process of finalising. The SLT will support the ELT in the execution of oOh!’s strategy to grow the overall market while maintaining our market leadership.”

The changes come four months after ASX-listed oOh! successfully purchased the Adshel business for $570 million, ending a bidding war for the latter business.

For his part, Tyquin stated his ongoing belief in the out-of-home medium. He has yet to reveal what opportunities he now plans to pursue professionally.

“The next chapter of oOh! will bring event more opportunities for the business and although the changes mean the end of the road for me, I firmly believe that the expanded oOh! is in a unique position to not just lead in Australia and New Zealand, but become a tier-one media business on the global stage,” Tyquin said.  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Cannes Part 1: Why brands must put human interactions at the heart of their business

As a Media Juror at this year’s Cannes Lions, I was fortunate enough to attend the world’s most influential festival of creativity and listen to thought-leading marketers from around the globe.

Nickie Scriven

CEO, Zenith

4 creative skills that will be useful forever

In recent times, the clarion call from futurists, economists, marketers, educators and leaders the world over is one of slight panic, “The world is changing and you’re not ready for it!” And of course, they make a very good point.

Kieran Flanagan and Dan Gregory

Speakers, trainers, co-authors

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

An interesting update considering that today is the easiest way it has ever been to measure contribution to the business as well as the h...

Frederic

State of the CMO 2019: Tenure shortens, pressure is on as marketers strive to demonstrate impact

Read more

I thought this was what Salesforce Audience Studio (formerly Salesforce DMP) was supposed to do. How are a CDP and a DMP different? I'm c...

Tony Ahn

Salesforce announces customer data platform

Read more

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Latest Podcast

More podcasts

Sign in