Mergers And Acquisitions

Digital Marketing

Woolworths purchases majority stake in Quantium for $223m

Woolworths is outlaying $223 million to gain a majority stake in data analytics firm, Quantium, and has flagged plans to establish a new advanced analytics practice bringing the best of both companies together as it increases its shareholding to 75 per cent.

Digital Marketing

Budget Direct acquires Chasing Cars automotive reviews platform

​Motor and home insurer, Budget Direct, has acquired Chasing Cars, an automotive content and video platform. Founded by Tom Baker in 2013, Chasing Cars also operates a YouTube channel providing independent, long-form reviews and comparisons of new cars available to Australian buyers and delivering over a million views every month.

Measurement & Analytics

SAP acquires Emarsys to build out CX offering

SAP has acquired retail marketing automation and personalisation platform, Emarsys, for an undisclosed sum, a deal designed to build out its customer experience offering.

Social Media

Microsoft looks to buy TikTok

Short-form video app Tik Tok is in line to be acquired by Microsoft in the US, with the computing giant saying it’s discussions are continuing. It comes after TikTok recently launched its marketing offering, encouraging brands not to make ads, but instead TikToks.

Customer Experience Management

Publicis Sapient acquires ThirdHorizon

​Publicis Sapient has acquired Australian-based management consultancy, Third Horizon. The acquisition gives Third Horizon clients access to Publicis Sapient’s network of staff and offices, while Publicis Sapient’s connected digital business transformation offering in the market will be boosted thanks to the deal.

Measurement & Analytics

InMoment and MaritzCX to merge

InMoment is merging with MaritzCX in a deal aiming to create the world’s largest enterprise customer experience technology company.

Leadership

Digital offers a lifeline for Nine, following half-year results

Nine’s half year results are out, the media conglomerate reporting revenue of just under $1.2 billion, group EBITDA of $251 million, and a net profit after tax of $114 million. Post specific items, the statutory net profit was $102 million, down 41 per cent. Net profit after tax and minority interests was $115 million, down 9 per cent.

Leadership

Macquarie Media name dropped following acquisition

Following the finalisation of ​Nine’s​ acquisition of the ​remaining 45.5 per cent of Macquarie Media​ for $113.9 million, officially concluded late last year, Nine has dropped the name ​Macquarie Media​ from the business.

Digital Marketing

LogMeIn to be acquired by private equity for US$4.3bn

Cloud-based connectivity vendor and Bold360 owner, LogMeIn, has entered into an agreement to be acquired by affiliates of Francisco Partners, a leading technology-focused global private equity firm.

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