Ernst & Young bolsters CX credentials with Black Dot acquisition

Consulting giant acquires Australian customer strategy and transformation consultancy

Ernst and Young has purchased Australian customer transformation consultancy, Black Dot, as part of plans to strengthen its CX credentials in several countries.  

The consulting giant said bringing on the boutique Black Dot business and its teams across Australia, the UK, Singapore and Canada brings customer strategy, design, user experience, digitisation, omnichannel, commercialisation and implementation service capabilities that will help its clients drive customer-oriented growth.  

Black Dot was founded locally in 2001 by Marty Nicholas and has since extended its footprint globally. Under the terms of the deal, Nicholas joins the EY partners based in Sydney, while managing director for EMEA, Mark Taylor, joins the EY partnership in the UK. Black Dot’s 64 employees also become part of EY operations locally, plus in the UK, Singapore and Canada.    

“The customer transformation capability that Black Dot brings complements our world-class EY Port Jackson Partners strategy team, bringing deep growth, omni-channel, sales and marketing skills and linking perfectly with our customer research, experience, digital and data analytics capabilities,” EY regional consulting managing partner for Oceania, Justin Greig, said.  

“As a result, EY Australia now offers clients a market leading set of customer and growth services spanning innovation through to successful commercial execution – and further strengthens EY transformation leadership momentum.”  

EY acquired the Jackson Partners business in 2020, adding the 13-strong team to its global strategy practice, EY Parthenon, and bolstering employee numbers to more than 5000 people.   

Nicholas said combining EY’s complementary strategy, technology, data, digital and people advisory capabilities with Black Dot’s customer and growth expertise “sets us up to unlock more value faster for clients looking to transform how they go to market”.  

“Critically, the cultural fit with EY across all our centres has been unforced and energising from the outset,” Nicholas continued. “Watching the team get behind the opportunity to help EY fulfil their ambition of building a world class customer and growth capability has been exciting. The personal and professional growth opportunities this enables for us all are unrivalled.”   

Ernst and Young has made several acquisitions to extend its reach into the marketing, digital and CX services sphere. In 2018, it acquired Adelphi Digital, a digital innovation firm, adding 170 staff to its ranks. 

In March of the same year, EY picked up US technology and business process consulting services player, Sonoma Partners, a move aimed at lifting its Salesforce and Microsoft CRM solutions. A month earlier, it acquired creative tech company, ENTG.  

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page 

 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in