Digital Marketing
Adobe has acquired content management technology provider, Livefyre, adding yet another string to its Marketing Cloud bow.
Digital Marketing
The Association for Data-Driven Marketing and Advertising (ADMA) has acquired the assets of AIMIA, the beleaguered Digital Industry Association of Australia.
Digital Marketing
WPP’s GroupM division is bolstering its programmatic advertising capabilities by acquiring The Exchange Lab and its proprietary technology, Proteus.
Digital Marketing
EBay has reached a deal to sell its enterprise unit, a division focused on building and running online shopping sites for bricks-and-mortar retailers, for less than half than it paid four years ago.
Digital Marketing
Verizon Communications has agreed to buy AOL for about US$4.4 billion, as it looks to build more extensive digital and video platforms to drive future growth.
Digital Marketing
Payments giant, MasterCard, is beefing up its predictive analytics capabilities by purchasing Applied Predictive Technologies (APT) for US$600 million this week.
Social Media
In an effort to boost its mobile offerings, Yahoo is reportedly finishing up a deal to buy Foursquare.
Social Media
Facebook has acquired The Find, a nine-year-old company with a search engine that indexes products across thousands of e-commerce sites.
In a move to beef up its portfolio of analysis software and services, Microsoft is acquiring Revolution Analytics, a major commercial distributor of the R statistical programming language.
Digital Marketing
Teradata has acquired Israel-based mobile marketing automation vendor, Appoxee, as it looks to round out the omni-channel capabilities of its Integrated Marketing Cloud.
Half the money spent on advertising is wasted -- the question is, which half? That's the age-old question in adland. Now Oracle is hoping to help its customers answer that question with the acquisition of Datalogix, which collects offline consumer spending data in a bid to help online advertisers pick the right targets.
Digital Marketing
Accenture has acquired Australian digital agency, Reactive Media, in a bid to strengthen its digital marketing and technology services capabilities.
The search for game-changing technology capable of fueling growth in an uncertain economy is driving global tech mergers and acquisitions to a level not seen since the dotcom era.
Digital Marketing
European headquartered marketing agency, Publicis Groupe, has acquired marketing consultancy and omni-channel technology group, Sapient, for US$3.7 billion as it seeks to lead the converging marketing, commerce and technology space.
Facebook has revealed a little more about what compelled it to spend close to $US19 billion earlier this year to buy mobile messaging service WhatsApp -- a deal that had many scratching their heads at the huge sum.
Digital Marketing
Tag and data management vendor, Ensighten, has acquired marketing analytics provider, Anametrix, as it looks to shore up a stronger position in the race to own marketing budgets.
Digital Marketing
Google has acquired Polar, a company that specializes in online polls that allows its customers to get "instant opinions on anything."
Tibco's board of directors has begun a review of "strategic and financial alternatives," which presumably include a sale, the middleware vendor has confirmed following a news report of its plans.
Digital Marketing
Amazon will pay US$970 million to acquire Twitch, a site for live video broadcasts of people's video gaming sessions.
Digital Marketing
Melbourne-based creative agency, DT, has acquired mobile and gaming specialist, Millepede, in a bid to broaden its mobile engagement offering to marketers.
Apple has acquired headphones maker Beats Electronics for US$3 billion, in what is the company's largest-ever acquisition.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.
The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.
ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.
Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....
Sheetal Kamble
Jurlique’s move to mobile POS set to enhance customer experience
Thanks for another excellent post. Where else could anybody get that type of info in such an ideal way of writing? In my opinion, my seek...
Stephan jordan
6 Mobile Marketing Trends to Leverage in 2014
Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...
Martin Valovič
Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey
I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...
Catherine Stenson
Have customers really changed? - Marketing edge - CMO Australia
The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.
Joe Hawks
Data privacy 2021: What should be front and centre for the CMO right now