Google is buying the crowdsourced mapping app developer Waze, in a move geared toward adding more real-time navigation tools to its own Maps software, the company announced Tuesday.
Digital Marketing
Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot.
Digital Marketing
SAP is buying privately held Hybris in a bid to build out an e-commerce software offering that connects with customers across multiple "channels, devices and touch points."
Salesforce.com's pending US$2.5 billion purchase of marketing software vendor ExactTarget will help it develop a new $1 billion annual revenue stream and set the company on a clear strategic course for the foreseeable future, according to Salesforce.com CEO Marc Benioff.
Social Media
Yahoo's board of directors has approved spending $US1.1 billion in cash to buy popular blogging site Tumblr, according to The Wall Street Journal.
Social Media
The Facebook rumour mill is churning with reports that Zuckerberg and company are inching ever closer to sealing the deal on a purchase of the popular crowdsourced navigation app, Waze.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.
A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?
As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...
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Salesforce: The age of the marketing campaign is over
Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...
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Marketing professor: For Holden, brand nostalgia ain’t what it used to be
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Image intelligence:10 must-see infographics for marketers
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Lumen CMO strives to make the brand synonymous with anti-ageism
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Understanding customer experience from the inside out