The 15 most-common persuasion mistakes
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
In a move to beef up its portfolio of analysis software and services, Microsoft is acquiring Revolution Analytics, a major commercial distributor of the R statistical programming language.
Digital Marketing
Teradata has acquired Israel-based mobile marketing automation vendor, Appoxee, as it looks to round out the omni-channel capabilities of its Integrated Marketing Cloud.
Half the money spent on advertising is wasted -- the question is, which half? That's the age-old question in adland. Now Oracle is hoping to help its customers answer that question with the acquisition of Datalogix, which collects offline consumer spending data in a bid to help online advertisers pick the right targets.
Digital Marketing
Accenture has acquired Australian digital agency, Reactive Media, in a bid to strengthen its digital marketing and technology services capabilities.
The search for game-changing technology capable of fueling growth in an uncertain economy is driving global tech mergers and acquisitions to a level not seen since the dotcom era.
Digital Marketing
European headquartered marketing agency, Publicis Groupe, has acquired marketing consultancy and omni-channel technology group, Sapient, for US$3.7 billion as it seeks to lead the converging marketing, commerce and technology space.
Facebook has revealed a little more about what compelled it to spend close to $US19 billion earlier this year to buy mobile messaging service WhatsApp -- a deal that had many scratching their heads at the huge sum.
Digital Marketing
Tag and data management vendor, Ensighten, has acquired marketing analytics provider, Anametrix, as it looks to shore up a stronger position in the race to own marketing budgets.
Digital Marketing
Google has acquired Polar, a company that specializes in online polls that allows its customers to get "instant opinions on anything."
Tibco's board of directors has begun a review of "strategic and financial alternatives," which presumably include a sale, the middleware vendor has confirmed following a news report of its plans.
Digital Marketing
Amazon will pay US$970 million to acquire Twitch, a site for live video broadcasts of people's video gaming sessions.
Digital Marketing
Melbourne-based creative agency, DT, has acquired mobile and gaming specialist, Millepede, in a bid to broaden its mobile engagement offering to marketers.
Apple has acquired headphones maker Beats Electronics for US$3 billion, in what is the company's largest-ever acquisition.
Digital Marketing
Tibco has acquired Jaspersoft for US$185 million in a deal that will give it a widely used embedded BI (business-intelligence) suite to sell alongside its existing Spotfire analytics product.
Digital Marketing
Continuing its run of digital marketer acquisitions, IBM has announced its purchase of Silverpop, which specializes in managing personally-customized Internet promotions.
Social Media
Facebook has reached a surprise deal to buy Oculus VR, developer of the Oculus Rift virtual-reality headset, for about $US2 billion, according to the social network.
Social Media
Yahoo has acquired Vizify, a company that turns social media data into interactive visual aids such as infographics and videos, adding to the Internet giant's string of acquisitions designed both to get talent and access to new technologies and services.
Digital Marketing
Google claimed it's ratcheting up the fight against fraud in online advertising, disclosing Friday that it has bought Spider.io, a London company specializing in ad fraud detection technology.
Social Media
Facebook, in a major push to expand its business on smaller screens, has agreed to buy the mobile messaging app WhatsApp for $US16 billion.
Digital Marketing
Japan's Rakuten will acquire instant messaging and calling app developer Viber Media for US$900 million, the e-commerce giant said Friday, highlighting its moves to penetrate new markets.
Social Media
Apparently Klout is popular.
CMO’s State of CX leadership survey is a new annual research initiative gauging the state ...
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
Now in its sixth year, CMO's State of the CMO is an annual industry research ...
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.
Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.
As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...
Harry
How JobAdder's CMO is bringing the human truth to B2B rebranding
So many words, so little business benefit.
Brett Iredale
How JobAdder's CMO is bringing the human truth to B2B rebranding
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...
Munstar Cook
How Super SA put customers at the heart of its digital transformation
Its a informative post thanks for sharing
Galaxy Education
The people and process smarts needed to excel in omnichannel retailing