DXC Technology (NYSE: DXC), an end-to-end IT services company, announced it has acquired Bluleader, an Australian consulting company focused on delivering customer experience (CX) solutions.

Seven announced its plans last month to merge with Prime by acquiring all its issued shares, in order to become ‘the leading wholly-owned commercial premium broadcast, video and news network across Australia, reaching over 18 million people each month’. It is also planning on divesting itself of its Western Australian radio assets to Southern Cross Media for $28 million.

The transformation of Australia’s out-of-home (OOH) market continues, with the sale of QMS Media to a private equity firm in a deal that pegs the company’s value at $571.6 million.

RedBalloon parent company, Big Red Group, has continued its acquisitions spree by picking up Australia’s Lime&Tonic for an undisclosed sum.

Nine Entertainment Co. (ASX: NEC) reported a net profit after tax of $234 million for the 12 months to June 2019, up 12 per cent on the previous corresponding period.

​Hot on the heels of its ​recent acquisition of New Zealand’s largest independent agency, MBM​, Publicis Groupe announced customer experience agency Affinity ID has joined the Publicis Groupe’s global network and will relaunch this month under the ‘Digitas’ brand.

Accenture is looking to strengthen its data game with the acquisition of Analytics8, a privately held Australian big data and analytics consultancy specialising in data management, reporting and visualisation, data science and analytics services.

Nine is making an offer to acquire the remaining 45.5 per cent stake in Macquarie Media, which it gained through the Fairfax Media merger in late 2018, at a cost of $113.9 million.

The new owner of IBM’s Marketing Cloud and commerce product portfolio has taken the wrappers off a fresh brand name, portfolio and leadership team, all designed to emphasise its focus on marketers.

Salesforce has taken a huge leap forward in the data visualisation and analytics space, picking up Tableau for a whopping US$15.7 billion.

Woolworths has confirmed a strategic partnership with Marley Spoon that will see the supermarket giant invest $30 million into the subscription-based meal kit provider as well as its Dinnerly brand.

Publicis Groupe is jostling for a stronger position in the marketing transformation solutions space and has acquired marketing services and data company, Epsilon for a total US$4.4 billion.

Outdoors enthusiasts will be able to get their fix from the one place following news that the Outdoria Group is set to become Australia and New Zealand’s largest dedicated marketplace for planning, booking and equipping camping, caravanning, outdoor experiences and road trips.

IBM is offloading its marketing and commerce technology portfolio to private equity in order to spin off the offering into a new commercial entity. But several analysts are questioning whether the decision will provide the focus needed to succeed in the rapidly evolving martech landscape.

Accenture has acquired one of the world’s most impactful creative agency heavyweights to propel its CMO services capabilities further, picking up US-based creative player, Droga5.

A total of 144 roles will be made redundant and just shy of 100 employees affected as Nine and Fairfax become one media business on 10 December.

Forrester has entered into a definitive agreement to acquire SiriusDecisions, a business-to-business research and advisory firm, for US$245 million in cash, subject to adjustment.

The historic merger between Fairfax and Nine has passed the last hurdle, with Australia’s Federal Court giving the go-ahead for the deal.

OOh!Media has dropped its CMO role in favour of a head of marketing as part of a new executive leadership structure that follows its acquisition of AdShel.

Fairfax Media has played down reports former Domain Group CEO, Anthony Catalano, has made an alternative offer for the business as shareholders throw their support behind the proposed historic merger with Nine Entertainment Company.

EY says its acquisition of Australian and APAC consulting house, Adelphi Digital Consulting Group, is aimed at expanding its full-service digital services capabilities.