Salesforce has stepped up its Marketing Cloud game once again, acquiring AI-powered data analytics player, Datorama, in a deal estimated to be worth upwards of US$800 million.

Advertising agency behemoth, Interpublic Group (IPG) has confirmed it’s acquiring database marketing and management solutions business, Acxiom, in a deal worth US$2.3 billion.

Just a day after oOh!Media confirmed its acquisition of out-of-home advertising player, Adshel, for $570 million, JCDecaux has announced it will acquire ASX-listed APN Outdoor Group in a deal worth $1.12 billion.

AT&T has confirmed it is acquiring programmatic adtech stalwart, AppNexus, ending a week of speculation about a deal and more than a year of questions around whether AppNexus would file for an IPO.

Ooh! Media has struck an agreement with rival out-of-home advertising player, Adshel, to acquire the business for $570 million, ending a bidding war for the latter business.

There are unconfirmed rumours AT&T is in talks to acquire private digital advertising platform, AppNexus.

The battle for out-of-home advertising supremacy has stepped up another notch, with APN Outdoor Group confirming a $1.09 billion bid for its business from JCDecaux (JCD) – but only if it drops plans to buy Adshel.

​​The bidding war for Adshel is heating up. APN Outdoor Group has confirmed it’s put in a $500 million bid for rival out-of-home provider, Adshel, an acquisition it says would complement its Australian product offering.

US-based Nike says its acquisition of data analytics firm, Zodiac, is aimed at bolstering digital capabilities and accelerating its Consumer Direct Offense strategy to serve consumers faster and more personally at scale.

As head of marketing during one of the biggest tech mergers in the history of IT, Dell EMC’s Helen Dean has had a pretty big and intense year. And while it wasn’t exactly a walk in the park, she describes it as a surprisingly smooth transition thanks to a strategic approach to communication and culture.

Tabcorp has removed the CMO position from its executive ranks and is expected to bring on dedicated heads of marketing across each of its three core business divisions following the acquisition of and merger with the Tatts Group business.

Deloitte Digital’s lead partner says the decision to recruit three leaders from McCann Melbourne to head up its new brand creative and media team is about unifying brand strategy with customer experience design across the consultancy.

The line between marketing and technology is blurring, and agencies that don’t make the effort to unite brand and creative capability with technology and customer experience design risk becoming obsolete.

It’s a big day for adtech acquisitions, with programmatic ad player, Sizmek, acquiring Rocket Fuel and Rubicon Project picking up programmatic inventory vendor, nToggle.

​Yet another digital marketing agency has been snapped up, this time by IT integrator and services provider, NextGen.

Advertising and PR giant Dentsu Inc announced its global business headquarters Dentsu Aegis Network has reached an agreement to acquire a 100 per cent stake in in leading Aussie data-driven agency and Adobe specialist Accordant.

Marketo has acquired US-based sales software vendor, ToutApp, as part of efforts to extend its platform out of marketing automation and into wider engagement management.

Oracle has hit the acquisitions trail again, purchasing media measurement and verification company, Moat, in order to shore up its position as a data and measurement provider.

Just 12 Marcs and David Lawrence stores will be operating after the sale of the embattled fashion retailers to Myer, its administrators have confirmed.

ExactTarget’s co-founder will step in as the new chairman of Experian’s Marketing Services business following its US$400m sale to a private equity firm.

Campaign Monitor’s CMO says the vendor’s acquisition of customer data platform (CDP) startup, Tagga, is about filling the gap B2C marketers have in managing, operationalising and personalising marketing activities based on customer behaviour.