The 15 most-common persuasion mistakes
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
Digital Marketing
All the latest martech and adtech news this week from Crunchbase, Salesforce, Smartsheet, Qlik, Zendesk, Informatica, Movable Ink, Signal and TransUnion.
Social Media
Short-form video app Tik Tok is in line to be acquired by Microsoft in the US, with the computing giant saying it’s discussions are continuing. It comes after TikTok recently launched its marketing offering, encouraging brands not to make ads, but instead TikToks.
Customer Experience Management
Publicis Sapient has acquired Australian-based management consultancy, Third Horizon. The acquisition gives Third Horizon clients access to Publicis Sapient’s network of staff and offices, while Publicis Sapient’s connected digital business transformation offering in the market will be boosted thanks to the deal.
Measurement & Analytics
InMoment is merging with MaritzCX in a deal aiming to create the world’s largest enterprise customer experience technology company.
Leadership
Nine’s half year results are out, the media conglomerate reporting revenue of just under $1.2 billion, group EBITDA of $251 million, and a net profit after tax of $114 million. Post specific items, the statutory net profit was $102 million, down 41 per cent. Net profit after tax and minority interests was $115 million, down 9 per cent.
Leadership
WPP AUNZ has announced a strategy shake-up after posting disappointing results including a $235.5 million loss during the first-half of its 2020 financial year.
Digital Marketing
Mergers and acquisitions (M&As) in the marketing services industry were down 15 per cent in 2019, according to a new report, with the number of deals in APAC slipping by 9 per cent, with value decreasing by 55 per cent.
Digital Marketing
News Corp has sold its programmatic video marketplace, Unruly.
Leadership
Following the finalisation of Nine’s acquisition of the remaining 45.5 per cent of Macquarie Media for $113.9 million, officially concluded late last year, Nine has dropped the name Macquarie Media from the business.
Digital Marketing
Cloud-based connectivity vendor and Bold360 owner, LogMeIn, has entered into an agreement to be acquired by affiliates of Francisco Partners, a leading technology-focused global private equity firm.
Digital Marketing
Melbourne-based digital transformation agency, Revium, has secured an equity partnership with Australian accounting and advisory firm, William Buck.
Leadership
WPP announced it has completed 90 per cent of the transaction to sell 60 per cent of Kantar, its global data, research, consulting and analytics business, to Bain Capital Private Equity, in a deal worth around £2.4 billion.
Digital Marketing
All the latest martech and adtech news this week from Sprinklr and Nanigans, IgnitionOne, Intema and SqueezeCMM, Appier, Vibenomics, VTEX and Anchanto.
Nine CEO, Hugh Marks, will spend the week reassuring staff across Macquarie Media’s national offices of his company’s commitment to their distinctive brands and editorial content as the radio network officially becomes part of Nine.
Digital Marketing
DXC Technology (NYSE: DXC), an end-to-end IT services company, announced it has acquired Bluleader, an Australian consulting company focused on delivering customer experience (CX) solutions.
Leadership
Seven announced its plans last month to merge with Prime by acquiring all its issued shares, in order to become ‘the leading wholly-owned commercial premium broadcast, video and news network across Australia, reaching over 18 million people each month’. It is also planning on divesting itself of its Western Australian radio assets to Southern Cross Media for $28 million.
The transformation of Australia’s out-of-home (OOH) market continues, with the sale of QMS Media to a private equity firm in a deal that pegs the company’s value at $571.6 million.
Digital Marketing
RedBalloon parent company, Big Red Group, has continued its acquisitions spree by picking up Australia’s Lime&Tonic for an undisclosed sum.
Leadership
Nine Entertainment Co. (ASX: NEC) reported a net profit after tax of $234 million for the 12 months to June 2019, up 12 per cent on the previous corresponding period.
Leadership
Hot on the heels of its recent acquisition of New Zealand’s largest independent agency, MBM, Publicis Groupe announced customer experience agency Affinity ID has joined the Publicis Groupe’s global network and will relaunch this month under the ‘Digitas’ brand.
Digital Marketing
Accenture is looking to strengthen its data game with the acquisition of Analytics8, a privately held Australian big data and analytics consultancy specialising in data management, reporting and visualisation, data science and analytics services.
Now in its sixth year, CMO's State of the CMO is an annual industry research ...
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
CMO’s State of CX leadership survey is a new annual research initiative gauging the state ...
Our latest CMO 2022 readiness episode on the great resignation and staff motivation and leadership is now live!
As workers across the country slowly head back to the office, many of us might have forgotten how to deal with one another in person and the best way to persuade someone in a working environment.
The latest census data shows Australia has become a majority migrant nation for the first time. According to the new national data, more than 50 per cent of residents were born overseas or have a migrant parent.
Covid-19 created a shift in the customer and economic-based reality unlike anything most of us have ever experienced. Customers have changed from routinised pre-pandemic shopping behaviours to frequently purchasing new brands and suppliers.
As an ex employee of 4 years during the growth of the company, I can say that the new management has benefitted the company tremendously,...
Harry
How JobAdder's CMO is bringing the human truth to B2B rebranding
So many words, so little business benefit.
Brett Iredale
How JobAdder's CMO is bringing the human truth to B2B rebranding
This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...
vikram Roy
Gartner 2022 Digital Experience Platforms reveals leading vendor players
Ms Bennett joined in 2017 yet this article states she waited until late 2020 to initiate a project to update the website. The solution t...
Munstar Cook
How Super SA put customers at the heart of its digital transformation
Its a informative post thanks for sharing
Galaxy Education
The people and process smarts needed to excel in omnichannel retailing